Gen Z is reselling their holiday gifts. Jason Dorsey explains why.
A recent USA Today article about generations quoted CGK President and generational expert, Jason Dorsey. The article revealed how Millennials and Gen Z are reviving products and practices that have declined in popularity in recent years (or decades). The list includes record players, Polaroid cameras, and even marriage!
Our youngest generations are often labeled as responsible—or even the catalyst—for the rapid decline of once-thriving industries. In fact, Millennials and Gen Z may be bringing several declining trends back to life!
Other generations sometimes like to blame Millennials and Gen Z for killing industries. The truth is more complicated, and change comes in many forms. Read More »
A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019.
Our youngest generation of consumers brings a distinct set of attitudes and behaviors—along with tons of buying power—to the marketplace.
Gen Z prefer to shop in traditional retail outlets but also expect improved personalization, better overall value, and a stronger focus on experiences. Read More »
Far from bringing the end of traditional retail, Gen Z—also known as iGen and Centennials—seem likely to drive a major shift in the way retailers do business. Deep personalization, immediate value, and brand mission will likely guide the future of brick-and-mortar shopping.
Brands and stores that adapt to Gen Z’s unique perspective on shopping will have an immediate advantage in winning the business of this large, diverse, ready-to-spend generation of emerging consumers.
Retailers can engage Gen Z and earn their trust by personalizing both products and the shopping experience. Read More »
Leaders have a unique opportunity to understand, adapt, and leverage Gen Z’s tech dependency in ways that benefit both Gen Z and the companies that employ and sell to them.
Gen Z are true digital natives.
Gen Z lives and breathes the digital world. Social media, information saturation, and rapid advances in physical technology have assimilated into the Gen Z psyche in a fundamentally unique way. Read More »
Were you born between Gen X and Millennials? You’re actually a Cusper.
Is it true there is a microgeneration called “Xennials” or “Oregon Trail Generation” between Gen X and Millennials?
No! There is no Xennial microgeneration. Those born on the cusp where Gen X ends and Millennials begin are still a part of their respective generations—sorry Oregon Trail fans! Read More »
Scholarship funds will go directly to students and their education provider
I’m incredibly excited to announce that in partnership with Distributor Contractor Association we raised $20,000 in scholarship money
What makes this extra special for me personally, is that I raised 4x more in scholarship money than I actually earned when I was in college! Read More »
Get to know our dynamic certified speaker!
This is the first in our three-part series in which you will get to know each of our certified speakers and see what they think about generations!
How a personalized approach can instantly improve your reach on this key social network
You’ve probably realized that your online reputation—what people find when they search your name—directly influences your real-world reputation. People are now conditioned to go online and check you out in order to inform their opinion of you—even before they meet you!
So what can you do to put your best digital foot forward? Start with your LinkedIn Profile... Read More »