Millennials and Gen Z have resurrected some surprising trends

A recent USA Today article about generations quoted CGK President and generational expert, Jason Dorsey. The article revealed how Millennials and Gen Z are reviving products and practices that have declined in popularity in recent years (or decades). The list includes record players, Polaroid cameras, and even marriage!

Our youngest generations are often labeled as responsible—or even the catalyst—for the rapid decline of once-thriving industries. In fact, Millennials and Gen Z may be bringing several declining trends back to life!

CGK featured on NPR Marketplace explaining Gen Z as consumers

A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019.

Our youngest generation of consumers brings a distinct set of attitudes and behaviors—along with tons of buying power—to the marketplace.

Gen Z is poised to drive dramatic change in the retail experience

Far from bringing the end of traditional retail, Gen Z—also known as iGen and Centennials—seem likely to drive a major shift in the way retailers do business. Deep personalization, immediate value, and brand mission will likely guide the future of brick-and-mortar shopping.

Brands and stores that adapt to Gen Z’s unique perspective on shopping will have an immediate advantage in winning the business of this large, diverse, ready-to-spend generation of emerging consumers.

Gen Z and tech dependency: How the youngest generation interacts differently with the digital world

Leaders have a unique opportunity to understand, adapt, and leverage Gen Z’s tech dependency in ways that benefit both Gen Z and the companies that employ and sell to them.

Gen Z are true digital natives.

Gen Z and tech dependency: How the youngest generation interacts differently with the digital world

Gen Z lives and breathes the digital world. Social media, information saturation, and rapid advances in physical technology have assimilated into the Gen Z psyche in a fundamentally unique way. Read More »

CATEGORIES: Uncategorized

What are Generation Z’s Social Media Preferences?

Here is what we uncovered as part of our ongoing national quantitative Gen Z research

For Generation Z, social media has always been a part of their lives. In fact, they don’t view it as media at all.

Will Gen Z Make Virtual Reality the Next Big Technology?

Does Gen Z see VR as a trendy gadget, or will VR be this generation’s iPhone?

As virtual reality (VR) and augmented reality (AR) mature, Gen Z is poised to become the first generation to truly adopt these new experiences

Top 10 Gen Z Statistics from 2018

CGK Researcher Jared Boucher shares what you need to know right now about Gen Z to be prepared for what’s next

Listen up all you curious and fascinated marketers, brands, employers, teachers, and parents out there! There’s a new kid in town and you might be surprised with some of their unique trends and behaviors.

How Obsessed is Gen Z with Mobile Technology?

So obsessed they are losing sleep! Heather Watson shares surprising insights from our 2018 State of Gen Z™ research study

Gen Z is growing up remarkably different from other generations—including Millennials—due to powerful digital tools and transformative tech innovation.

How Obsessed is Gen Z with Mobile Technology?

In fact, we found in our 2018 State of Gen Z™ study that 95% have a smartphone. And, 25% had a smartphone before the age of 10! Being connected 24/7 is their norm. Read More »

CATEGORIES: iGen / Gen Z Technology

5 Ways Gen Z Uses Social Media That Will Surprise You

Leading behavioral designer Heather Watson shares the different ways Gen Z uses each social media platform

“How does Gen Z use social media?” “What are their habits and preferences for each platform?”