According to the study, Gen Z expects to interact with brands on social media and is doing so in greater numbers than Millennials. Read More »
New Study Finds Gen Z Creates Digital Celebrities Out of Social Influencers
Our new national study titled “The State of Gen Z™ 2018,” found that Gen Z, ages 13-22, is redefining who is influential in today’s marketplace.
As top college grads are swayed by Silicon Valley allure, firms like Goldman Sachs are taking their social media presence to the next level
In an age where companies can’t afford to be offline, even financial giant Goldman Sachs launched an official Instagram account in September 2018.
This is a crucial move for financial institutions that want to ensure they will maintain their competitive edge in the years to come. Read More »
Jason Dorsey offers insight into how retailers must adapt in order to win Gen Z’s attention and buying power
Retailers take note: Gen Z, the generation after Millennials, already have access to $44 billion in buying power.
How can you make your store and brand attractive to this generation? Read More »
Denise Villa, CEO, weighs in on what this generation is looking for at work
Seventeen million members of Gen Z are about to enter the workforce, and they are bringing their unique attitudes, experiences, and expectations with them.
Gen Z came of age during the Great Recession, terror threats, school shootings, and they’ve never known a world without smartphones and social media. Read More »
Here are the changes dealerships can make to attract the right candidates
Car dealerships are having a Millennial problem, but not for lack of sales: Millennials don’t want to work there.
With Millennials as a majority generation in the workforce, nearly 60% of all new dealership hires are now Millennial-aged workers. Read More »
Here’s how this young generation sees banking, and what this could mean for the future of big banks
Gen Z may be the first generation to never step foot inside a bank.
With mobile banking more widespread than ever, and Gen Z more comfortable with using apps than face-to-face conversation, there is little reason for them to use traditional banking methods. Read More »
New original research from Broadridge Financial Solutions and CGK shows that Millennials may favor savings accounts over retirement accounts
Is there really such a big difference between a regular savings account and a retirement account?
Some Millennials might not think so, which should give many financial professionals pause. Read More »
Millennials make up almost half of all crafters in the US, so why isn’t the industry doing more to cater to them?
Sewing and crafting may sound like something only grandparents do—but think again.
Nearly two-thirds of U.S. households participate in at least one crafting hobby, with 45% involved in 5 or more creative hobbies. Read More »
As Boomers and Millennials still struggle from its affects, Gen X seems to have bested the Great Recession
While it might seem like the economy is on an upswing, there are still many financial pitfalls holding people back prosperity—or even stability.
For nearly every generation, especially Millennials, the affects of the Great Recession, in addition to the above challenges, are still deeply felt. However, one generation might have finally recovered from the shock: Generation X. Read More »
With increasing rents and stagnant wages, Millennials are finding opportunities in small towns
As big cities become increasingly more expensive, Millennials in Texas are looking toward small towns outside of the cities for the same amenities at half the price.
While big cities like Austin, Houston, and Dallas certainly have a lot to offer Millennials, including seemingly unlimited restaurant options, entertainment, and various career paths, this “idealized urban lifestyle” is still out of reach for most. Read More »