Gen Z Experiences Prom through a Smartphone Lens

Gen Z won’t pull away from their smartphones—even during prom!

It’s no secret that Gen Z are digital natives, and now most are connected to their smartphones—even at their own prom!

Gen Z Experiences Prom through a Smartphone Lens

According to a recent KVUE article, smartphones are instrumental in organizing and documenting prom night for Gen Z. Read More »

CATEGORIES: iGen / Gen Z

What Does Gen Z Value in the Workplace?

With millions of Gen Z entering the workforce, The Center’s Dr. Denise Villa and Heather Watson talk with CNBC about their expectations

With Baby Boomers on the brink of retirement and Gen X and Millennials squarely in the driver’s seat when it comes to the workforce, Gen Z is poised to come in and shake things up.

Millennials and Taxes: The Knowledge Gap

Many young adults still rely on parents to do their taxes

Many Millennials still receive financial help from their parents well into their twenties and thirties—and not just in cash.

What Does Gen Z Value at Work? Register for Our Live Webinar to Find Out!

Sign up for our upcoming webinar to get exclusive research findings on the generation after Millennials

We’ve compiled our original Gen Z data into a live, free webinar that reveals what Gen Z values at work.

5 Ways to Make Your Company Gen Z Friendly

Is your organization an employer for young, talented workers entering the labor force?

By 2020, Gen Z, the generation after Millennials, will comprise 20% of the American workforce. And in the next few years, nearly 61 million Gen Zers will be searching for jobs.

5 Ways to Make Your Company Gen Z Friendly

Here are five tips we pulled together from Human Resource Executive to help ensure Gen Z applies to and thrives in your company. Read More »

CATEGORIES: iGen / Gen Z

Next Coast Ventures Adds Jason Dorsey as a Venture Partner

Acclaimed venture capital firm brings onboard the “Millennial Whisperer”

Jason Dorsey, Co-Founder and President of The Center for Generational Kinetics, has recently joined Next Coast Ventures as their new Venture Partner!

Next Coast Ventures Adds Jason Dorsey as a Venture Partner

Dorsey will focus on helping Next Coast Ventures and its portfolio companies leverage emerging consumer trends, brand building across generation, and scalable customer acquisition. Read More »

CATEGORIES: Media

What it Really Means When Millennials “Kill” an Industry

Jason Dorsey sheds light on how certain industries fail to adapt to changing needs

It seems there’s a new headline every day about Millennials “killing” a different industry.

How Much Financial Help Do Millennials Receive?

New studies find that even Millennials with full-time jobs receive financial help from parents

With a historic amount of student debt, rising rents, and stagnating wages, Millennials need all the help they can get…and it’s coming from their parents.

Ultimate Software National Study Featured on 24 TV Shows!

A new national study led with The Center receives nationwide media attention

Ultimate Software, a leading HCM provider, led a national study with The Center for Generational Kinetics.

Jason Dorsey Shares Insights on Gen Z with Forbes Africa

Forbes Africa interviews Jason Dorsey to learn how Gen Z is disrupting industries and dictating new trends across the globe

Generation Z are emerging—and they are already creating waves thanks to mobile technology. Forbes Africa interviewed Jason Dorsey, President and Co-Founder at The Center for Generational Kinetics, to learn more about the Gen Z, the generation after Millennials, and why they are poised to change the world.