Gen Z exhibit very different behaviors and attitudes as consumers than their Millennial predecessors—and that translates into changing your marketing strategy in some key ways. Read More »
CGK’s Gen Z expert Jason Dorsey was featured in a recent Washington Post article about Gen Z and air travel.
It seems like everyone in the marketing world is asking the same question right now: How do I market effectively to Gen Z?
Bloomberg News recently wrote a feature story on Gen Z, and The Center for Generational Kinetics played a key role!
Gen Z represents the greatest generational business opportunity of the last fifteen years.
Understanding the influence of Gen X parents on Gen Z—and the resulting behaviors and expectations—enables business leaders to design strategies and solutions that will help Gen Z thrive. Read More »
Gen Z expert and CGK CEO shares insights at the launch of a new shoe line ideal for Gen Z
Young people are increasingly moving to urban areas, and this urbanization is influencing what they purchase, from food to footwear.
Columbia Sportswear's SH/FT footwear is designed to fit the pavement-to-park lifestyle of emerging generations. Read More »
CGK's President Jason Dorsey talks to Headline News about why "lunch break shaming" isn't going to work with this generation.
A recent national study by napkin brand, Tork, revealed that 37% of Millennials admitted they don’t feel empowered to take a lunch break.
Why? They’re concerned their coworkers will think they're not working hard enough. Sadly, their concerns are warranted. Read More »
Remember the 3 G's to attract and keep Gen Z employees.
2019 marks the first-ever graduating class of Gen Z—and this new generation of degreed professionals is marching headfirst into a workers’ job market with a considerable set of expectations.
What does that mean for employers? It means to sign them, you’ve got to satisfy them. Read More »
Researching generations gives an interesting lens into how perceptions of financial security have changed over time.
Student debt, wage stagnation, and the rising cost of living is having major ripple effects on early adults' futures, financially and personally.
However, Millennials and Gen Z are resilient and are motivated to turn what has been a challenging intro to adulthood into a successful, financially stable future. Read More »
We spoke to MarketWatch about the research findings from a national study we led on Millennials and investing with Broadridge Financial Solutions
The Baby Boomer generation was taught—and subsequently taught many of their Gen X kids—that discussing finances was taboo. Like so many social customs of their predecessor generations, Millennials have upended that mindset.
In fact, according to research we at The Center for Generational Kinetics (CGK) led with Broadridge, Millennials want to talk about their finances. And they want that conversation to get personal. Read More »
We spoke with Fortune about what our research shows works with this fast-emerging generation
Understanding Gen Z as employees is incredibly urgent for leaders and managers as Gen Z is soon to be the fastest-growing generation in the workforce.
CGK’s co-founder and acclaimed Gen Z keynote speaker Jason Dorsey spoke to Fortune about the nuances of recruiting this new generation. Read More »
CGK's research-based strategies will help you engage and "wow" Millennials and Gen Z now.
At The Center for Generational Kinetics (CGK) we are on a mission to uncover insights into each generation to help bring them together.
Learn how to involve, interact, introduce, intrigue, and inspire to create a better meeting or conference experience for Millennials and Gen Z. Read More »
We discovered Millennials are splitting into two generations. Economically, that is.
At The Center for Generational Kinetics, we are passionate about uncovering important generational trends, changes, and insights.
These are the must-know generational insights that leaders can use to help understand and bridge generations. Read More »