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CGK Co-Founders’ Zconomy Book: A Top 10 Business Book of 2020 in Forbes

Zconomy Receives Major Recognition for its Discoveries


Zconomy book in stack of business books, with Forbes logo on top left of image

We are thrilled to share that CGK CEO Denise Villa, Ph.D., and CGK President Jason Dorsey’s new book, Zconomy: How Gen Z Will Change the Future of Business, was named a Top 10 Business Book in Forbes! We are incredibly excited for Dr. Villa and Jason.

Here is an excerpt from the article:

Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It by Jason Dorsey and Denise Villa, Ph.D. (Harper Business) – The authors of this book are the most sought-after generational experts in the world. They give you a guide to understanding Gen Z both as employees and as customers. This generation will yield more influence in the near future than any other generation. Ignoring this could be destructive to your business. This book should be at the top of your reading list.

We also just learned Zconomy will be published and released in Turkey, South Korea, Ukraine, Brazil, and Japan. This is a dream come true given the global nature of the work we lead at The Center for Generational Kinetics! We want to send a huge thank you to each of you who has championed our work and insights with your team, company, and industry. We are so grateful for you and being able to bring to life an accurate, data-driven approach to Gen Z at this pivotal time in their emergence.

To start this new year with such great news about Zconomy—after two years of researching, interviewing, and writing the book—means so much to our team. Our mission is to separate generational myth from truth with data and unlock the tremendous potential of this fast-emerging generation as employees, customers, trendsetters, and neighbors.

We believe that our Gen Z research discoveries, firsthand stories, and candid perspective in Zconomy are urgently needed in this period of generational change, challenge, and uncertainty. Zconomy also includes Jason and Dr. Villa’s most recent perspective about the impact of COVID-19 on Gen Z and the trends we will be watching closely in 2021 and beyond.

Thanks to each of you who generously helped us during the book’s research and release—from recommending the book online to writing a review. Your kindness, generosity, expertise, and support mean the world to us.

It’s so exciting to be on this list! Thank YOU for being on this journey with us.

Please be sure to order your copy of Zconomy or download the audiobook to get all these great Gen Z stories, how-to, and surprises. Dr. Villa and Jason read and recorded the audiobook together, so you get to hear it directly from them! We are incredibly excited to share our generational discoveries with you and look forward to sharing many more in 2021.

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