70% of Gen Z believe they should start saving for retirement right now, while 45% of Millennials have not started saving for retirement. Read More »
Gen Z and Retirement? It turns out Gen Z are…savers. Watch CGK President Jason Dorsey’s Yahoo! Finance interview for very unexpected findings from our study
Majority of Gen Z in the US do not believe that Social Security will be able to financially provide for their retirement needs.
The combination of saving for retirement at an early age, seeking out employee benefits such as retirement matching, and a keen interest in being financially self-reliant are setting Gen Z up for a much more solid financial future later in life.
CGK President Jason Dorsey Speaking to CNBC about the Rapidly Growing Influence of TikTok on Hollywood and Reaching Gen Z Audiences
Meeting Gen Z where they are right now.
As Gen Z comes up, they really are the best predictor of the future. Smart brands are trying to figure out how you connect with them in a sincere way. If you win Gen Z, you can win everyone else.
Smart leaders are paying very close attention to how Gen Z uses technology. Read More »
Where can you start to unlock the potential of each generation, from Gen Z to Baby Boomers?
As leaders, it is our strong belief that now is the time to assess, understand, and unlock each generation's potential within a multi-generational environment.
Today's leaders and organizations must recognize (and many do) that their workplace strategy cannot be one-size-fits-all anymore. Read More »
Gen Z is the first digitally native generation.
As of September 2020, TikTok has grown by 75% and filtered into intergenerational use—signaling Gen Z's influence in leading consumer behavior which has been likened to what Millennials did with Facebook and Instagram. In fact, TikTok was the most visited website in 2021!!!
Gen Z is taking the spotlight from Millennials and exerting its burgeoning influence over lifestyle, work, technology, banking, consumer trends, and much more. Read More »
CGK President Jason Dorsey Shares Our Research on the Lasting Changes Ahead for Generation Z—aka Generation COVID
The effects of the pandemic will shape the rest of Gen Z’s lives.
It will be important to study how these new social norms, habits, and expectations shape the future of this important, vibrant, rapidly emerging generation.
Generation-defining moments are the events, experiences, and memories that shape how generations view the world around them and influence the decisions they go on to make. Read More »
The Covid-19 Pandemic is Gen Z’s Generation Defining Event. CGK President Jason Dorsey shared this and more on NRK TV in Norway!
Every generation has its defining experience, these are deeply impactful moments that affect a generation and can create a lasting impact on how they view the world and their future.
The social and emotional damage this pandemic has had—and will continue to have—on Gen Z cannot be overstated, and candidly, needs to be talked about much more so that it is a safe and constructive conversation as we all work to help this generation, their families, and communities.
When it comes to Covid-19, for children and emerging adults, the effects of this pandemic have been tremendous and profound. Read More »
"I was thrilled to deliver my first-ever keynote in athletic wear, including a bold red t-shirt!"
It was exciting to see their leaders so fired up about actions they can use right now to lead each generation of their team members.
CGK President Jason Dorsey recently had the opportunity to switch up his usual speaking attire for athletic wear—which was quite fitting given his passion for health and fitness. Read More »
S&P Global Feature Story with CGK President Jason Dorsey
CGK President Jason Dorsey shared with S&P Global how important it is for companies to position themselves to win Gen Z consumers now—and how some are already succeeding.
If brands want to be successful with Gen Z, they must innovate to engage, build trust, and create excitement with this incredibly important generation of trendsetting consumers. Read More »
Jason Dorsey Shares CGK's Latest Gen Z Research In Feature Story for MarketWatch
In his research-driven article, CGK President, generational researcher, and author of Zconomy Jason Dorsey shared what you need to know to understand and connect to Gen Z now.
From the way they save money and work, to find a job, to how they choose to shop, vote, and march in the physical and digital streets, Gen Z is redefining what it means to participate in shaping in our constantly changing world. Read More »
CGK Co-Founders' Definitive Book on Gen Z Receives Major Recognition for its Insights and Discoveries
We are thrilled to share that CGK CEO Denise Villa, PhD, and CGK President Jason Dorsey's new book, Zconomy: How Gen Z Will Change the Future of Business, was named a Top 10 Business Book in Forbes!
To start this new year with such great news about Zconomy—after two years of researching, interviewing, and writing the book—means so much to our team. Read More »