The Covid-19 Pandemic is Gen Z’s Generation Defining Event. CGK President Jason Dorsey shared this and more on NRK TV in Norway!

Every generation has its defining experience, these are deeply impactful moments that affect a generation and can create a lasting impact on how they view the world and their future.

The social and emotional damage this pandemic has had—and will continue to have—on Gen Z cannot be overstated, and candidly, needs to be talked about much more so that it is a safe and constructive conversation as we all work to help this generation, their families, and communities.

CGK President Jason Dorsey’s First Time Keynoting in Athletic Wear!

"I was thrilled to deliver my first-ever keynote in athletic wear, including a bold red t-shirt!"

It was exciting to see their leaders so fired up about actions they can use right now to lead each generation of their team members. 

TikTok and Gen Z: Now is the Time for Established Companies to Adapt and Connect

S&P Global Feature Story with CGK President Jason Dorsey

CGK President Jason Dorsey shared with S&P Global how important it is for companies to position themselves to win Gen Z consumers now—and how some are already succeeding.

TikTok and Gen Z: Now is the Time for Established Companies to Adapt and Connect

If brands want to be successful with Gen Z, they must innovate to engage, build trust, and create excitement with this incredibly important generation of trendsetting consumers. Read More »

CATEGORIES: Gen Z Media Research Findings

The 7 Key Insights You Need to Know Now to Connect with Gen Z

Jason Dorsey Shares CGK's Latest Gen Z Research In Feature Story for MarketWatch

In his research-driven article, CGK President, generational researcher, and author of Zconomy Jason Dorsey shared what you need to know to understand and connect to Gen Z now.

The 7 Key Insights You Need to Know Now to Connect with Gen Z

From the way they save money and work, to find a job, to how they choose to shop, vote, and march in the physical and digital streets, Gen Z is redefining what it means to participate in shaping in our constantly changing world. Read More »

CATEGORIES: Gen Z Media Research Findings

Zconomy Named a Top 10 Business Book of 2020 in Forbes

CGK Co-Founders' Definitive Book on Gen Z Receives Major Recognition for its Insights and Discoveries

We are thrilled to share that CGK CEO Denise Villa, PhD, and CGK President Jason Dorsey's new book, Zconomy: How Gen Z Will Change the Future of Business, was named a Top 10 Business Book in Forbes!