So what can you do to put your best digital foot forward? Start with your LinkedIn Profile... Read More »
How a personalized approach can instantly improve your reach on this key social network
You’ve probably realized that your online reputation—what people find when they search your name—directly influences your real-world reputation. People are now conditioned to go online and check you out in order to inform their opinion of you—even before they meet you!
A new study shows that traditional grocery stores might be losing traction with Millennials
For many, grocery shopping is nothing more than a weekly (or bi-weekly, if you run out of milk too soon) chore. It takes some budgeting and pre-planning, but usually people get into a semi-regular routine when it comes to going up and down the aisles. But for Millennials, traditional grocery shopping can seem outdated and like a waste of time in the face of new technology.
Millennials’ shopping and eating behaviors are exceptional, and function as a kind of barometer for future consumer behavior.... Read More »
Jason Dorsey explains why Gen Z is flocking to certain social media outlets, and fleeing others.
It’s no surprise that Generation Z, America’s youngest generation, already has certain opinions and habits when it comes to social media.
Their parents – mostly comprised of Gen X and older Millennials – are also very entrenched in technology, likely posting pictures of their kids from the moment they were born.... Read More »
New study reveals how different generations feel about the new wave of businesses and apps, such as Uber and Airbnb
A decade ago, if your friend told you they were getting a ride home from an absolute stranger just from pressing a button on their smartphone, you probably would have questioned their sanity, and then probably called the police. A decade ago, staying at someone else’s house when they weren’t there would have been called either couch surfing or squatting, depending on the scenario.
Now, companies like Uber, Lyft and Airbnb have become accepted, embraced, and even, in some cases, synonymous with the service they provide. For the youngest generation, iGen – also known as Generation Z or Centennials – they have never known a time before you leveraging your own car or an extra bedroom in your home was a viable business option. Read More »
New study reveals just how important online privacy and security is to the youngest generation
Gen Z is the first true cloud-based generation. Let’s break that down.
This doesn’t mean that Gen Z, also known as iGen, Generation Z, or Centennials, has their “heads in the clouds.” In fact, quite the opposite. This young generation is already being hailed as a surprisingly pragmatic and hardworking generation. What it means is that iGen are coming of age only knowing cloud-based storage. Whether it’s saving photos or working collaboratively on documents for school projects, they take for granted the fact that they don’t have to lug around floppy disks or worry about losing a flash drive. Read More »
Is iGen, aka Gen Z, really using their phone at all the wrong times, or is that a myth? Our study investigates.
Quick: where is your cell phone right now? Is it in your purse? In your pocket? Sitting on your desk next to your laptop? If you’re a member of iGen, also known as Gen Z or Centennials, it might be in your hand. In fact, it might be the medium through which you’re reading this article right now.
It’s no secret that iGen is the generation who grew up with smartphone in hand. In fact, iGen believes people should get smartphones at a younger age than any other generation [link to other blog when it becomes available]. And while older generations have also become accustomed to using their smartphones for nearly everything, the attitudes and behaviors of this youngest generation still challenge, mystify, and frustrate many of us... Read More »
A single comment on Instagram has more sway over teenagers’ lives than you may think
iGen, the generation after Millennials, cannot remember a time before social media. In fact, social media is not media at all to iGen (also known as Gen Z or Centennials) but, rather, the medium for connecting, learning, showing off, expressing oneself, debating, dating and so much more. Social media connects iGen to the world around them and connects the world to iGen.
Given that social media is the channel where iGen connects, forges relationships, learns and documents every aspect of their lives, it’s no surprise that social media plays a large role in determining iGen’s happiness, self-esteem and well being. Read More »
How young is too young for a smartphone? It depends on whom you ask!
Do you remember a time when you had to sit in front of a desktop computer to “go online”? Do you remember that unmistakable dial tone as you waited for your AOL interface to load? Do you remember getting kicked off the phone if someone in your house wanted to log on?
For many of us, this was the beginning of what it meant to use the Internet. If you have no idea what any of the above paragraph means, you might be a member of iGen (also known as Generation Z, Centennials and Founders). Read More »
iGen, aka Gen Z, is quickly becoming the largest, most diverse generation in the US, and they've got major opinions about technology. Here's what we found.
Technology moves so quickly nowadays that it’s nearly impossible to stay abreast of all the new developments. It makes sense then that there’s already a new generation coming up behind Millennials that’s taking the technological reins and bringing about major changes in schools, the workplace, and society at large.
Currently age 20 and under, this new generation goes by many names: iGen, Gen Z, Centennials, Founders and more. The undisputed fact is that this generation is soon to be the fastest-growing generation in the workforce, is already the super-majority generation in college and younger, and is the tastemaker of trends that affect all of us, especially when it comes to technology... Read More »
Will fast-changing automobile technology wedge a further divide between the oldest and youngest generations?
Self-driving cars used to seem like one of many elements of an idealistic future that looked great on the big screen but would never happen…along with robots that clean up after you and meals in pill form. But as anyone who has ever used a Roomba or drank a meal-replacement shake can tell you, that future is nigh.
According to a cross-generational survey by the College of Engineering at Carnegie Mellon University, which polled 1,000 people between the ages of 18 – 70, age is a major deciding factor when it comes to people’s attitudes towards view self-driving cars... Read More »