As top college grads are swayed by Silicon Valley allure, firms like Goldman Sachs are taking their social media presence to the next level
In an age where companies can’t afford to be offline, even financial giant Goldman Sachs launched an official Instagram account in September 2018.
Does Gen Z see VR as a trendy gadget, or will VR be this generation’s iPhone?
As virtual reality (VR) and augmented reality (AR) mature, Gen Z is poised to become the first generation to truly adopt these new experiences
While immersing themselves in a digital world is already a part of their daily “normal” lives—VR and AR will intensify the degree of immersion. Read More »
So obsessed they are losing sleep! Heather Watson shares surprising insights from our 2018 State of Gen Z research study
Gen Z is growing up remarkably different from other generations—including Millennials—due to powerful digital tools and transformative tech innovation.
In fact, we found in our 2018 State of Gen Z study that 95% have a smartphone. And, 25% had a smartphone before the age of 10! Being connected 24/7 is their norm. Read More »
Here’s how this young generation sees banking, and what this could mean for the future of big banks
Gen Z may be the first generation to never step foot inside a bank.
With mobile banking more widespread than ever, and Gen Z more comfortable with using apps than face-to-face conversation, there is little reason for them to use traditional banking methods. Read More »
Tbh is the newest app for reviewing friends and many in Gen Z love it
In line with current Gen Z trends in mobile apps are those apps designed for anonymously reviewing your friends. One new app that is topping the charts allows the user to do just that but it all has to be positive.
The app is called tbh (to be honest) and it has users take polls about their friends. You’re presented with a series of polls, 12 at a time, then four options of friends to choose from. Read More »
"Live Chilling" is the next generation's antidote to social media
Gen Zers are turning to a new way of hanging out online: the "live chill."
The idea of "hanging out" is being remodeled. It is changing to adapt to our digital landscape. Read More »
Why broadcast is making a return to Millennial TV sets
"Rabbit Ears" are making a comeback from the technology trash pile to offer free TV to anyone who hauls them out of the attic.
Why and how are these supposedly ancient electronics making it back into Millennial living rooms? Read More »
How to engage the most elusive generation with social marketing
Generation Z, the new kids on the block after Millennials, now holds $44 billion in purchasing power.
Here are three unexpected marketing approaches for reaching Gen Z. Read More »
How To Reach Gen Z Through Brand Stickers
Sticker packs beat out emojis for a number of reasons.
Due to this shift in interests and social media preferences, emojis are a no-go for Gen Z—sticker packs are the latest trend. Read More »
"Live Chilling" is how Gen Z Hangs Out
The ease and functionality of online “live chilling” make it most appealing to youth. Dorsey explains they are “using one of these apps on their phone, in their living room – connecting to people in other living rooms, and that’s hanging out.”
They are maintaining friendships via the internet much like previous generations would have utilized a local coffee shop, and according to leading Gen Z expert and researcher Jason Dorsey, “This is not going away”. Read More »