Why Financial Firms are Pivoting Towards Instagram

As top college grads are swayed by Silicon Valley allure, firms like Goldman Sachs are taking their social media presence to the next level

In an age where companies can’t afford to be offline, even financial giant Goldman Sachs launched an official Instagram account in September 2018.

Will Gen Z Make Virtual Reality the Next Big Technology?

Does Gen Z see VR as a trendy gadget, or will VR be this generation’s iPhone?

As virtual reality (VR) and augmented reality (AR) mature, Gen Z is poised to become the first generation to truly adopt these new experiences

How Obsessed is Gen Z with Mobile Technology?

So obsessed they are losing sleep! Heather Watson shares surprising insights from our 2018 State of Gen Z research study

Gen Z is growing up remarkably different from other generations—including Millennials—due to powerful digital tools and transformative tech innovation.

Gen Z Uses Banks Differently

Here’s how this young generation sees banking, and what this could mean for the future of big banks

Gen Z may be the first generation to never step foot inside a bank.

Gen Z Uses Banks Differently

With mobile banking more widespread than ever, and Gen Z more comfortable with using apps than face-to-face conversation, there is little reason for them to use traditional banking methods. Read More »

CATEGORIES: iGen / Gen Z Technology

APPS FOR REVIEWING FRIENDS ANONYMOUSLY GAIN POPULARITY WITH GEN Z

Tbh is the newest app for reviewing friends and many in Gen Z love it

In line with current Gen Z trends in mobile apps are those apps designed for anonymously reviewing your friends. One new app that is topping the charts allows the user to do just that but it all has to be positive.

APPS FOR REVIEWING FRIENDS ANONYMOUSLY GAIN POPULARITY WITH GEN Z

The app is called tbh (to be honest) and it has users take polls about their friends. You’re presented with a series of polls, 12 at a time, then four options of friends to choose from. Read More »

CATEGORIES: iGen / Gen Z Technology

GEN Z AND HANGING OUT

"Live Chilling" is the next generation's antidote to social media

Gen Zers are turning to a new way of hanging out online: the "live chill."

Millennials Unearth an Amazing Hack to Get Free TV: the Antenna

Why broadcast is making a return to Millennial TV sets

"Rabbit Ears" are making a comeback from the technology trash pile to offer free TV to anyone who hauls them out of the attic. 

3 Specific Tips for Reaching Gen Z on Social Media

How to engage the most elusive generation with social marketing

Generation Z, the new kids on the block after Millennials, now holds $44 billion in purchasing power.

Move Over, Emojis

How To Reach Gen Z Through Brand Stickers

Sticker packs beat out emojis for a number of reasons.

Jason Dorsey details newest youth communication craze in Fox Interview

"Live Chilling" is how Gen Z Hangs Out

The ease and functionality of online “live chilling” make it most appealing to youth. Dorsey explains they are “using one of these apps on their phone, in their living room – connecting to people in other living rooms, and that’s hanging out.”

Jason Dorsey details newest youth communication craze in Fox Interview

They are maintaining friendships via the internet much like previous generations would have utilized a local coffee shop, and according to leading Gen Z expert and researcher Jason Dorsey, “This is not going away”. Read More »

CATEGORIES: iGen / Gen Z Media Technology Uncategorized