But it’s not just their Instagram feed that Millennial consumers are devoting to their cats and dogs. According to Purina, a significant chunk of Millennials’ holiday spending budget will go towards pet accessories, gifts, and organic food. Read More »
During the 2016 holiday season, Millennials are projected to outspend every other generation in pet supplies and accessories
It’s no secret that Millennials love their pets. Just look on Facebook on Instagram – nearly every Millennial that you follow will likely have at least one (and typically many more) pictures with their furry friends. In fact, many resist the title of pet “owner” and rather consider themselves pet “parents.”
When brands talk about "Millennials" do they really mean "Gen Z"? Find out here.
While most people think the generation after Millennials consists of only kids, the truth is that the oldest members of Gen Z and iGen are now up to age 20.
How old should you be when you get your first smartphone? What does the youngest generation expect from technology? Inc.com investigates.
Gen Z is quickly becoming the new buzzy generation to know, market and sell to, and employ.
Even though Millennials were the ones to truly shake things up on all fronts, Gen Z is shifting gears yet again, causing a stir up yet again. Read More »
Meet the Millennials across the globe taking travel to the next level
With the help of technology and the widespread use of social media, the younger generations in America are beginning to have more in common with people of the same age across the globe than they do with older generations in their own country.
This is not necessarily the case for all Millennials quite yet, particularly when it comes to their travel and spending habits. In fact, it is Millennials in Asia who are shaking up the travel industry in a completely new and mystifying way. Read More »
What's causing Millennials to start buying houses now?
Millennials have been the perma-rent generation...until now.
It seems as if all it takes is a little bit of time. Read More »
Here's how retailers are transforming the shopping experience.
For retailers, it's no longer about what you offer but how you offer it.
Millennial customers are increasingly focusing on experiences instead of simply "buying things," which is encouraging all retailers, including Starbucks and Whole Foods, to re-think their stores, according to Business Insider. Read More »
The Internet is causing a major split across generations in where people find help for problems and projects around the home.
Whereas once it was commonplace for people of all generations to find their architects, designers, landscapers, and cleaners in a phonebook or through recommendations from family and friends, the Millennial generation prefers to find these services online.
According to new research, younger homeowners are far more likely to use online platforms to research and hire service professionals than any other generation. Read More »
Global consumption might look very different in 15 years. Here are the generations that are shaking things up.
New research from the McKinsey Global Institute (MGI) finds just three groups of consumers are set to generate half of all global urban consumption growth from 2015 to 2030 – and the generations they are a part of might surprise you!
until the turn of this century, population growth generated more than half of all global consumption. But between 2015 and 2030, three-quarters of global consumption growth will be driven by people spending more... Read More »
In a debate on CNBC’s Power Lunch, Jason Dorsey debated which generation has the most spending power.
While Millennials may still be a huge generation with spending power to match, they may be upstaged by a different generation: Baby Boomers.
“Millennials are up for grabs, we have the least established loyalty, and we’re trendsetters," said Dorsey. Read More »
Jason Dorsey shares his generational insights on what Millennials want from big-box retailers
What do all shoppers, regardless of generation or age, look for in a retail experience?
Even though Wal-Mart stores have been popular destinations for Millennial shoppers for a long time, Jason Dorsey, speaker and Millennial expert for The Center for Generational Kinetics, believes the retailer has entered a critical five-year period that will determine whether they’ll stay relevant to this generation, and all generations in the future. Read More »