Millennials Spend More on Their Pets Than Any Other Generation

During the 2016 holiday season, Millennials are projected to outspend every other generation in pet supplies and accessories

It’s no secret that Millennials love their pets. Just look on Facebook on Instagram – nearly every Millennial that you follow will likely have at least one (and typically many more) pictures with their furry friends. In fact, many resist the title of pet “owner” and rather consider themselves pet “parents.”

Gen Z vs. Millennials: How to Tell the Difference

When brands talk about "Millennials" do they really mean "Gen Z"? Find out here.

While most people think the generation after Millennials consists of only kids, the truth is that the oldest members of Gen Z and iGen are now up to age 20.

The Center’s Gen Z Research Featured on Inc.com!

How old should you be when you get your first smartphone? What does the youngest generation expect from technology? Inc.com investigates.

Gen Z is quickly becoming the new buzzy generation to know, market and sell to, and employ.

Here’s How Millennials in China are Changing the Travel Industry

Meet the Millennials across the globe taking travel to the next level

With the help of technology and the widespread use of social media, the younger generations in America are beginning to have more in common with people of the same age across the globe than they do with older generations in their own country.

Real Estate Tide Turning for Millennials

What's causing Millennials to start buying houses now?

Millennials have been the perma-rent generation...until now.

The Currency of Experience: How Brands Appeal to Millennials

Here's how retailers are transforming the shopping experience.

For retailers, it's no longer about what you offer but how you offer it.

Where do Millennials Find Contractors?

The Internet is causing a major split across generations in where people find help for problems and projects around the home.

Whereas once it was commonplace for people of all generations to find their architects, designers, landscapers, and cleaners in a phonebook or through recommendations from family and friends, the Millennial generation prefers to find these services online.

Two Generations Changing Global Consumption

Global consumption might look very different in 15 years. Here are the generations that are shaking things up.

New research from the McKinsey Global Institute (MGI) finds just three groups of consumers are set to generate half of all global urban consumption growth from 2015 to 2030 – and the generations they are a part of might surprise you!

Jason Debates Millennials, Boomers, and Viagra on CNBC’s Power Lunch

In a debate on CNBC’s Power Lunch, Jason Dorsey debated which generation has the most spending power.

While Millennials may still be a huge generation with spending power to match, they may be upstaged by a different generation: Baby Boomers.

What Do Millennials REALLY Want From Big-Box Retailers?

Jason Dorsey shares his generational insights on what Millennials want from big-box retailers

What do all shoppers, regardless of generation or age, look for in a retail experience?

What Do Millennials REALLY Want From Big-Box Retailers?

Even though Wal-Mart stores have been popular destinations for Millennial shoppers for a long time, Jason Dorsey, speaker and Millennial expert for The Center for Generational Kinetics, believes the retailer has entered a critical five-year period that will determine whether they’ll stay relevant to this generation, and all generations in the future. Read More »

CATEGORIES: Generations Millennials / Gen Y Research Findings Selling & Marketing