Real Estate Tide Turning for Millennials

What's causing Millennials to start buying houses now?

Millennials have been the perma-rent generation...until now.

The Currency of Experience: How Brands Appeal to Millennials

Here's how retailers are transforming the shopping experience.

For retailers, it's no longer about what you offer but how you offer it.

Where do Millennials Find Contractors?

The Internet is causing a major split across generations in where people find help for problems and projects around the home.

Whereas once it was commonplace for people of all generations to find their architects, designers, landscapers, and cleaners in a phonebook or through recommendations from family and friends, the Millennial generation prefers to find these services online.

Two Generations Changing Global Consumption

Global consumption might look very different in 15 years. Here are the generations that are shaking things up.

New research from the McKinsey Global Institute (MGI) finds just three groups of consumers are set to generate half of all global urban consumption growth from 2015 to 2030 – and the generations they are a part of might surprise you!

Jason Debates Millennials, Boomers, and Viagra on CNBC’s Power Lunch

In a debate on CNBC’s Power Lunch, Jason Dorsey debated which generation has the most spending power.

While Millennials may still be a huge generation with spending power to match, they may be upstaged by a different generation: Baby Boomers.

What Do Millennials REALLY Want From Big-Box Retailers?

Jason Dorsey shares his generational insights on what Millennials want from big-box retailers

What do all shoppers, regardless of generation or age, look for in a retail experience?

What Do Millennials REALLY Want From Big-Box Retailers?

Even though Wal-Mart stores have been popular destinations for Millennial shoppers for a long time, Jason Dorsey, speaker and Millennial expert for The Center for Generational Kinetics, believes the retailer has entered a critical five-year period that will determine whether they’ll stay relevant to this generation, and all generations in the future. Read More »

CATEGORIES: Generations Millennials / Gen Y Research Findings Selling & Marketing

Here’s What Millennials Actually Want From Banks

The surprising findings from a landmark study on paycards prove that banks need to be doing more to win over Millennial customers.

Traditional banking, checking accounts, and credit cards are outdated…at least if you ask a Millennial.

Here’s Why Don’t Millennials Have Time to Grocery Shop

A new study shows that traditional grocery stores might be losing traction with Millennials

For many, grocery shopping is nothing more than a weekly (or bi-weekly, if you run out of milk too soon) chore. It takes some budgeting and pre-planning, but usually people get into a semi-regular routine when it comes to going up and down the aisles. But for Millennials, traditional grocery shopping can seem outdated and like a waste of time in the face of new technology.

Jason Dorsey Featured in Courier Magazine!

Following his keynote speech at the Travel Exchange ’16 opening ceremony, Dorsey provided key generational insights to Courier Magazine

"We're seeing breakdowns in the workplace," said Jason Dorsey, Chief Strategy Officer and Millennials Expert at The Center for Generational Kinetics, in an interview with Courier Magazine's Bob Rouse.

Study: The Youngest Consumers are Shaping Buying Habits of Oldest Consumers

In the age of mobile everything, comparison-shopping is more prevalent than ever, and it’s iGen that’s looking for deals the most

Does the word “Amazon” conjure up images of online shopping instead of a river in South America? When you think about shopping for a new pair of shoes, do you first check the Internet – sometimes several different sites – before you even consider making a trek to the mall? Is paying for something with cash a foreign concept to you? If you answered, “yes” to these questions, you may be a member of iGen, also known as Generation Z.

Study: The Youngest Consumers are Shaping Buying Habits of Oldest Consumers

To older generations, the very definition of shopping is changing as the digital world merges with the brick-and-mortar world. This blurred shopping reality is one in which stores are always open, inventory is always available somewhere and Amazon just might deliver within hours of you placing your order. But this isn’t a new phenomenon to iGen: it is all iGen has ever known... Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings Selling & Marketing