He shared exactly how you can build your business and brand across generations around the world by accurately understanding Gen Z, Millennials, Gen X, and Baby Boomers. Read More »
CGK’s Gen Z Keynote Speaker Jason Dorsey Gets Standing Ovation in Singapore
CGK Keynote Speaker Jason Dorsey just returned from headlining a global business conference in Singapore.
The attendees were leaders and executives who run businesses in more than 80 countries around the world.
Millennial Student Debt is Hurting the US Housing Market
In order to pay their loans, many Millennials are foregoing buying homes and choosing to rent instead
As Millennials enter into prime home-buying age, the housing market is beginning to reel from their financial uncertainty.
While the housing market might be slowly recovering, it might still take Millennials years to pay down their debt enough to feel comfortable buying a home. Read More »
Rockstars, Gurus, and Ninjas: Companies Rebrand Their Jobs to Attract Millennials
Hoping to cultivate Millennial talent, companies try out alternative titles to common jobs
Today’s job landscape looks a lot different now than it did twenty years ago.
The rise of entirely new industries and technology has introduced new jobs to the workforce, offering Millennials the opportunity to apply their new and specialized skills. Read More »
Millennials Lead in High-End Pet Food Spending
With many Millennials putting off having children, they are spending premiums on their pets
Millennials might be waiting longer to get married, buy a house, or have children, but are instead choosing to become pet owners, and pampering their pets with high-end foods.
While this might be good news for the pets, it’s causing some problems for some of the industry’s household names. Read More »
What To Do When Your Boss Is A Millennial
As Millennials begin to assume leadership roles, Jason Dorsey weighs in on what you need to know
Watch out Baby Boomers and Gen X: Millennials are no longer the new kids in the workplace
Millennials are now advancing in their careers and assuming leadership positions at an astounding rate. Read More »
Here’s Why Millennials Don’t Want to Work at Car Dealerships
Here are the changes dealerships can make to attract the right candidates
Car dealerships are having a Millennial problem, but not for lack of sales: Millennials don’t want to work there.
With Millennials as a majority generation in the workforce, nearly 60% of all new dealership hires are now Millennial-aged workers. Read More »
Millennial Savings Perceptions vs. Reality
New original research from Broadridge Financial Solutions and CGK shows that Millennials may favor savings accounts over retirement accounts
Is there really such a big difference between a regular savings account and a retirement account?
Some Millennials might not think so, which should give many financial professionals pause. Read More »
Millennials Lead the $36 Billion Crafting Industry
Millennials make up almost half of all crafters in the US, so why isn’t the industry doing more to cater to them?
Sewing and crafting may sound like something only grandparents do—but think again.
Nearly two-thirds of U.S. households participate in at least one crafting hobby, with 45% involved in 5 or more creative hobbies. Read More »
Why Texas Millennials Are Moving to Small Towns
With increasing rents and stagnant wages, Millennials are finding opportunities in small towns
As big cities become increasingly more expensive, Millennials in Texas are looking toward small towns outside of the cities for the same amenities at half the price.
While big cities like Austin, Houston, and Dallas certainly have a lot to offer Millennials, including seemingly unlimited restaurant options, entertainment, and various career paths, this “idealized urban lifestyle” is still out of reach for most. Read More »
Do You Need to Be a Millennial to Sell to Them?
Jason Dorsey explains exactly how any generation can successfully sell to Millennials
I was recently speaking for a client for the 7th time in 12 months(!) and I was asked a great question from an audience member.
The question was, "Jason, will Millennials buy from other generations or do you have to be a Millennial to sell to them?" Read More »