Millennial spending power will rise amid massive wealth transfer

CGK’s Gen Z expert Jason Dorsey was featured in a recent Business Insider article about the impending wealth transfer between Baby Boomers and Millennials.

Marketing and sales leaders should track this closely and adjust strategies as Millennial spending power skyrockets.

Gen X parents are raising Gen Z kids very differently than Baby Boomers raised Millennials

Bloomberg News recently wrote a feature story on Gen Z, and The Center for Generational Kinetics played a key role!

Gen Z represents the greatest generational business opportunity of the last fifteen years.

Our researchers uncovered an important Millennial trend–and it was featured on Business Insider!

We discovered Millennials are splitting into two generations. Economically, that is.

At The Center for Generational Kinetics, we are passionate about uncovering important generational trends, changes, and insights.

CGK’s Gen Z Keynote Speaker Jason Dorsey Gets Standing Ovation in Singapore

CGK Keynote Speaker Jason Dorsey just returned from headlining a global business conference in Singapore.

The attendees were leaders and executives who run businesses in more than 80 countries around the world.

Millennial Student Debt is Hurting the US Housing Market

In order to pay their loans, many Millennials are foregoing buying homes and choosing to rent instead

As Millennials enter into prime home-buying age, the housing market is beginning to reel from their financial uncertainty.

Millennial Student Debt is Hurting the US Housing Market

While the housing market might be slowly recovering, it might still take Millennials years to pay down their debt enough to feel comfortable buying a home. Read More »

CATEGORIES: Millennials / Gen Y

Rockstars, Gurus, and Ninjas: Companies Rebrand Their Jobs to Attract Millennials

Hoping to cultivate Millennial talent, companies try out alternative titles to common jobs

Today’s job landscape looks a lot different now than it did twenty years ago.

Millennials Lead in High-End Pet Food Spending

With many Millennials putting off having children, they are spending premiums on their pets

Millennials might be waiting longer to get married, buy a house, or have children, but are instead choosing to become pet owners, and pampering their pets with high-end foods.

What To Do When Your Boss Is A Millennial

As Millennials begin to assume leadership roles, Jason Dorsey weighs in on what you need to know

Watch out Baby Boomers and Gen X: Millennials are no longer the new kids in the workplace

Here’s Why Millennials Don’t Want to Work at Car Dealerships

Here are the changes dealerships can make to attract the right candidates

Car dealerships are having a Millennial problem, but not for lack of sales: Millennials don’t want to work there.

Millennial Savings Perceptions vs. Reality

New original research from Broadridge Financial Solutions and CGK shows that Millennials may favor savings accounts over retirement accounts

Is there really such a big difference between a regular savings account and a retirement account?