Millennials, rich and soon-to-be-rich, have different spending habits and interests than their Baby Boomer parents. Read More »
Millennial spending power will rise amid massive wealth transfer
CGK’s Gen Z expert Jason Dorsey was featured in a recent Business Insider article about the impending wealth transfer between Baby Boomers and Millennials.
Marketing and sales leaders should track this closely and adjust strategies as Millennial spending power skyrockets.
Gen X parents are raising Gen Z kids very differently than Baby Boomers raised Millennials
Bloomberg News recently wrote a feature story on Gen Z, and The Center for Generational Kinetics played a key role!
Gen Z represents the greatest generational business opportunity of the last fifteen years.
Understanding the influence of Gen X parents on Gen Z—and the resulting behaviors and expectations—enables business leaders to design strategies and solutions that will help Gen Z thrive. Read More »
Our researchers uncovered an important Millennial trend–and it was featured on Business Insider!
We discovered Millennials are splitting into two generations. Economically, that is.
At The Center for Generational Kinetics, we are passionate about uncovering important generational trends, changes, and insights.
These are the must-know generational insights that leaders can use to help understand and bridge generations. Read More »
CGK’s Gen Z Keynote Speaker Jason Dorsey Gets Standing Ovation in Singapore
CGK Keynote Speaker Jason Dorsey just returned from headlining a global business conference in Singapore.
The attendees were leaders and executives who run businesses in more than 80 countries around the world.
He shared exactly how you can build your business and brand across generations around the world by accurately understanding Gen Z, Millennials, Gen X, and Baby Boomers. Read More »
Millennial Student Debt is Hurting the US Housing Market
In order to pay their loans, many Millennials are foregoing buying homes and choosing to rent instead
As Millennials enter into prime home-buying age, the housing market is beginning to reel from their financial uncertainty.
While the housing market might be slowly recovering, it might still take Millennials years to pay down their debt enough to feel comfortable buying a home. Read More »
Rockstars, Gurus, and Ninjas: Companies Rebrand Their Jobs to Attract Millennials
Hoping to cultivate Millennial talent, companies try out alternative titles to common jobs
Today’s job landscape looks a lot different now than it did twenty years ago.
The rise of entirely new industries and technology has introduced new jobs to the workforce, offering Millennials the opportunity to apply their new and specialized skills. Read More »
Millennials Lead in High-End Pet Food Spending
With many Millennials putting off having children, they are spending premiums on their pets
Millennials might be waiting longer to get married, buy a house, or have children, but are instead choosing to become pet owners, and pampering their pets with high-end foods.
While this might be good news for the pets, it’s causing some problems for some of the industry’s household names. Read More »
What To Do When Your Boss Is A Millennial
As Millennials begin to assume leadership roles, Jason Dorsey weighs in on what you need to know
Watch out Baby Boomers and Gen X: Millennials are no longer the new kids in the workplace
Millennials are now advancing in their careers and assuming leadership positions at an astounding rate. Read More »
Here’s Why Millennials Don’t Want to Work at Car Dealerships
Here are the changes dealerships can make to attract the right candidates
Car dealerships are having a Millennial problem, but not for lack of sales: Millennials don’t want to work there.
With Millennials as a majority generation in the workforce, nearly 60% of all new dealership hires are now Millennial-aged workers. Read More »
Millennial Savings Perceptions vs. Reality
New original research from Broadridge Financial Solutions and CGK shows that Millennials may favor savings accounts over retirement accounts
Is there really such a big difference between a regular savings account and a retirement account?
Some Millennials might not think so, which should give many financial professionals pause. Read More »