With Millennials as a majority generation in the workforce, nearly 60% of all new dealership hires are now Millennial-aged workers. Read More »
Here’s Why Millennials Don’t Want to Work at Car Dealerships
Here are the changes dealerships can make to attract the right candidates
Car dealerships are having a Millennial problem, but not for lack of sales: Millennials don’t want to work there.
Millennial Savings Perceptions vs. Reality
New original research from Broadridge Financial Solutions and CGK shows that Millennials may favor savings accounts over retirement accounts
Is there really such a big difference between a regular savings account and a retirement account?
Some Millennials might not think so, which should give many financial professionals pause. Read More »
Millennials Lead the $36 Billion Crafting Industry
Millennials make up almost half of all crafters in the US, so why isn’t the industry doing more to cater to them?
Sewing and crafting may sound like something only grandparents do—but think again.
Nearly two-thirds of U.S. households participate in at least one crafting hobby, with 45% involved in 5 or more creative hobbies. Read More »
Why Texas Millennials Are Moving to Small Towns
With increasing rents and stagnant wages, Millennials are finding opportunities in small towns
As big cities become increasingly more expensive, Millennials in Texas are looking toward small towns outside of the cities for the same amenities at half the price.
While big cities like Austin, Houston, and Dallas certainly have a lot to offer Millennials, including seemingly unlimited restaurant options, entertainment, and various career paths, this “idealized urban lifestyle” is still out of reach for most. Read More »
Do You Need to Be a Millennial to Sell to Them?
Jason Dorsey explains exactly how any generation can successfully sell to Millennials
I was recently speaking for a client for the 7th time in 12 months(!) and I was asked a great question from an audience member.
The question was, "Jason, will Millennials buy from other generations or do you have to be a Millennial to sell to them?" Read More »
The Generational Divide on Morning Routines
Here’s how the generations feel about everything from breakfast to reading the news.
It’s no secret that as people age, their priorities change. Nowhere is this more evident than in morning routines.
But how do the generations differ in their morning routines once they’ve woken up? Read More »
Venmo Offers Gen Z and Millennials Financial Control, But at What Cost?
Matt Beaudreau, Certified Generational Speaker at The Center, reveals how for Gen Z and Millennial users Venmo FOMO is real
Money-sharing app Venmo has tapped into a sweet spot for Gen Z and Millennials. It combines an easy way to take control of one’s finances and a social media experience (complete with emojis) into one platform.
According to a recent study, Venmo’s millions of monthly users sent each other a combined $40 billion in 2017. But for many, it also induced FOMO (fear of missing out). Read More »
Millennials Want to Go to Space More Than Any Other Generation
Could Millennials be the first generation to make space travel a vacation option?
While they might not have the same spending power as Baby Boomers when it comes to vacations, Millennials are passionate about traveling and seeking out new life experiences.
According to a recent Pew Research Center survey on space tourism, Millennials were the most likely generation (63%) to say they would be interested in a space travel vacation. Read More »
Do Millennials Prefer Mobile Apps or Websites?
Pros and cons of websites versus mobile apps for Millennial customers
Millennials are tech dependent and can’t go very long at all before reaching for their smartphones, but are they using your mobile app or your website?
One of our certified generational keynote speakers was asked a great question at an event: “Do I need a mobile app for my Millennial customers?” Read More »
Will Millennials Ever Climb Out of the Great Recession Rut?
New research shows that Millennials born in the 1980s may have a more difficult time gaining financial ground
It’s no secret that Millennials continue to face a tougher financial reality, but just how far behind are they compared to previous generations when they were the same age?
A new study from the Federal Reserve Bank of St. Louis found that households headed by someone born before 1960 are better off, while younger households headed by someone born after 1960 are generally worse off. Read More »