A YouGov survey from May 2017 showed that nearly 4 out of 10 teens would not make it through a single day(!) without their cell phones. Read More »
Gen Z, aka iGen, is growing up digital and the data shows it
Generation Z has never been far from technology. They grew up in the middle of the mobile age and are true mobile natives—which is different than Millennials who were the first digital natives.
How Gender Inclusion is Now a Topic in Schools Amongst Students and Teachers
Gender equality, diversity, and inclusion are huge topics for Generation Z, and one place where it is showing up is in schools.
Topics like gender norms and inclusion are now part of the mainstream conversation for Gen Z and Millennials, and more and more people are willing to talk about topics that were once considered off-limits. Read More »
Millennials don’t want the homes their parents worked hard to buy
Who will buy the big houses that Baby Boomers are trying to sell? It might not be the Millennials.
A decade or two ago, Baby Boomers were raising their Millennial children in large homes with closed floor plans and spacious yards. My how times have changed. Read More »
AI is coming for jobs, especially those of Millennials
Artificial Intelligence will be taking over Millennial jobs in the decades to come, according to a new study conducted and released by Gallup.
Jason Dorsey, president and co-founder of The Center for Generational Kinetics, explains why this phenomenon is happening. Read More »
New national study finds Millennials have very different views of entrepreneurship than other generations in America
Do Millennials REALLY want to be entrepreneurs? The results of our national study may surprise you.
The study findings were shocking and revealed some significant generational differences between Millennials and other generations in America. Read More »
Gen Z Prom-Goers Are Most Traditional Teens in Years, Survey Finds
Gen Z prom-goers are taking fashion tips and tricks from their Generation X moms and even their Baby Boomer grandmothers, rather than their Millennial sisters.
When it comes to prom attire, Gen Z girls are making more modest and conservative choices. Read More »
Get to know our dynamic certified speaker!
This is the last in our three-part series in which you will get to know each of our certified speakers and see what they think about generations!
Keynote on how Millennial consumers influence restaurants and foodservice
Millennial expert and researcher Jason Dorsey headlines the Signature event series.
His provocative keynote focused on debunking Millennial myths. Read More »
New research identifies the latest snacking trends and motivations
Findings from a recent national study identify the trends and motivations behind the millennials' health-conscious approach to snacking.
Whether a snack is sold in a grocery chain, a specialty food retailer, or delivered right to the front doorstep, millennials are definitely creating a whole new market when it comes to better-for-you snack options. Read More »
The non-conformity of Millennial consumers challenges retail
The mid-20th century’s tried-and-true products and services do not appeal to Millennial consumers.
Marketers can attract Millennials by responding to their core values, realizing that the shopping priorities of their parents don’t apply to this group. Read More »