Generation ‘C’? Predictions About the Pandemic’s Impact on Gen Z and the Next Generation

USA TODAY interviewed CGK President Jason Dorsey About What the Pandemic Means for the Youngest Generations

It is already clear that the coronavirus is profoundly impacting Gen Z.

Gen Z’s Experience During the Great Recession Will Guide Them in the Time of COVID-19

CGK President Jason Dorsey Joined Lawrence Jackson of NBC News to Discuss Gen Z and the impact of the coronavirus pandemic

In this time of economic, health, and mobility uncertainty, it is crucial to learn how people are coping with the COVID-19 pandemic.

COVID-19: “The 9/11 of Generation Z”

Generations Expert Jason Dorsey Shares with Axios What the Pandemic Means for Students and Those Just Entering the Workforce

Jason Dorsey, Co-founder and President of The Center for Generational Kinetics, told Axios in a recent article that, “COVID-19 is going to be the 9/11 of the Gen Z generation."

COVID-19 Will Define Gen Z and the Next Generation

Business Insider Interviews CGK President Jason Dorsey About the Post-Pandemic Generation

At The Center for Generational Kinetics, we are closely researching the impact of COVID-19 on Gen Z. We’re especially focused on how the pandemic will change the attitudes, behaviors, and expectations of this generation at their critical time in their emergence.

Millennials’ Finances Will Turn Around in the Coming Decade

CGK President and Generational Expert Jason Dorsey Tells Inc. His Predictions for Millennials in the 2020s

Millennials have had a rough start financially, but it’s very possible that the 2020s will be the silver lining.

Millennials are Splitting Into Two Different Generations Says CGK President

Business Insider Story Reveals Millennials are Splitting Into Mega-llennials and Me-llennials

Millennials, also known as Gen Y, born approximately 1977 to 1995 in North America, are the largest generation of employees and consumers in existence. Unfortunately, they are also the most negatively portrayed in the media.

Gen Z is Already Embracing Home-Ownership

Generational Expert Jason Dorsey talks about Gen Z as consumers on Realtor.com

Gen Z, occasionally referred to as iGen or Centennials, is the group born between approximately 1997 and 2012. While many in Gen Z are only just finishing college and stepping into the world of work, they are already eager to set down roots.

CGK President Jason Dorsey Says Millennials Are Set to Experience Financial Stability in this Decade

An interview with Voice of America (VOA) reveals how Millennials’ financial state is finally improving

Millennials had a tough start, growing up during the Great Recession of 2007-2009. But the good news is they are finally starting to emerge from the financial difficulty of their early years.

CGK featured on NPR Marketplace explaining Gen Z as consumers

A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019.

Our youngest generation of consumers brings a distinct set of attitudes and behaviors—along with tons of buying power—to the marketplace.

Dr. Denise Villa Joins Zedd for Columbia Sportswear’s SH/FT Footwear Launch in NYC

Gen Z expert and CGK CEO shares insights at the launch of a new shoe line ideal for Gen Z

Young people are increasingly moving to urban areas, and this urbanization is influencing what they purchase, from food to footwear.