To start this new year with such great news about Zconomy—after two years of researching, interviewing, and writing the book—means so much to our team. Read More »
CGK Co-Founders' Definitive Book on Gen Z Receives Major Recognition for its Insights and Discoveries
We are thrilled to share that CGK CEO Denise Villa, PhD, and CGK President Jason Dorsey's new book, Zconomy: How Gen Z Will Change the Future of Business, was named a Top 10 Business Book in Forbes!
CGK co-founders get high-profile recognition for Zconomy and groundbreaking Gen Z research
CGK CEO Denise Villa, Ph.D., and CGK President, Jason Dorsey, were interviewed by Texas CEO Magazine for a feature story to discuss their new book, Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It.
The interview with Jason and Dr. Villa was the focus of a 6-page feature story in Texas CEO Magazine. The feature story covered the surprising research-based insights and strategies from their definitive book about Gen Z, which was also a #1 New Release on Amazon. Read More »
CGK President Jason Dorsey Shared the Latest Key Insights About the New Generation Coming of Age
Kathryn Lundstrom from Adweek recently spoke with CGK President and lead generational researcher Jason to discuss the state of Gen Z.
Jason shared CGK’s latest Gen Z research findings, in partnership with WP Engine, specific to Gen Z’s relationship with technology, society, and how they behave as consumers. Read More »
CGK President Jason Dorsey Shared Several Key Insights with Yahoo! News
Jason Dorsey, CGK President and leader of 65 generational studies across four continents, was recently interviewed by Yahoo! News to discuss several key topics affecting Gen Z.
Using CGK’s latest research, Jason talked about CGK’s work studying Gen Z in the midst of a pandemic, mass protests, and a rapidly evolving situation in the economy that leaders are working hard to address. Read More »
Jim Fitzpatrick of CBT News Sat Down with CGK President Jason Dorsey For A Wide-Ranging Interview
Jason Dorsey sat down with Jim Fitzpatrick of CBT News via Zoom to discuss several key topics affecting Gen Z and all generations.
From jobs and the economy to school and the future for recent high school and college grads, Jason shared CGK’s latest research findings. Read More »
Another Tell-Tale Sign That the Pandemic is Gen Z’s ‘Generation Defining Moment’
Historically, many graduating high school seniors have looked to traditional, brick and mortar universities as the natural next step to their formal education.
However, in the last three months, since the pandemic swept across the globe, many graduating seniors are changing their higher education plans, according to a new survey. Read More »
The Only Certainty is That the Collegiate Experience Will Be VERY Different
Colleges and universities across the country were forced to move to an online format or close completely this past spring as they rapidly tried to adapt to a situation most have never encountered before: a global pandemic.
Now that the fall semester is on the horizon, colleges, students, faculty, parents, and college communities are trying to determine what higher education should look like in Fall 2020. Read More »
How the Pandemic is Shaping the Future as Gen Z Comes of Age
According to our latest research, Gen Z has seen the worst of these effects, especially on the economic side.
It also shows they are the most likely to change and be changed going forward. The pandemic is what we at CGK call a Generation Defining Moment. Read More »
CGK President and Gen Z expert Jason Dorsey shared with Business Insider what our data is showing across all ages of Gen Z
It's likely Gen Z will become even more financially risk-averse than they already are and that the pandemic will change how they view work and learning.
But there's a big difference between the seven-year-old and the 21-year-old. Read More »
CGK President Jason Dorsey Shared Our Latest Insights with Plansponsor on Gen Z, Their Personal Finances, and How the Pandemic Will Influence Those Habits
Our research has already been pointing to this young generation being better savers than their Millennial predecessors for the last several years.
Coupled with the effects of the Great Recession of 2008 on their parents and the impacts of the pandemic starting to take shape on Gen Z directly, Gen Z’s fiscal cautiousness will likely solidify. Read More »