But it’s also a time when employees, customers, and colleagues are looking to company founders for leadership and guidance. What should you say to people who are concerned about their jobs and their future? Read More »
CGK President Jason Dorsey wrote a featured guest post for Next Coast Ventures About How to Communicate During Challenging Times
For many entrepreneurs, the last month has been the most challenging time in their careers. Having to balance health concerns for everyone in their personal and professional vicinity, along with a crushing change in the economy, has pushed business leaders to the edge.
Generational Expert Jason Dorsey talks about Gen Z as consumers on Realtor.com
Gen Z, occasionally referred to as iGen or Centennials, is the group born between approximately 1997 and 2012. While many in Gen Z are only just finishing college and stepping into the world of work, they are already eager to set down roots.
It’s exciting to see Gen Z emerge as buyers in the home market. Read More »
CGK’s Gen Z expert Jason Dorsey was featured in a recent Business Insider article about the impending wealth transfer between Baby Boomers and Millennials.
Marketing and sales leaders should track this closely and adjust strategies as Millennial spending power skyrockets.
Millennials, rich and soon-to-be-rich, have different spending habits and interests than their Baby Boomer parents. Read More »
Researching generations gives an interesting lens into how perceptions of financial security have changed over time.
Student debt, wage stagnation, and the rising cost of living is having major ripple effects on early adults' futures, financially and personally.
However, Millennials and Gen Z are resilient and are motivated to turn what has been a challenging intro to adulthood into a successful, financially stable future. Read More »
We spoke to MarketWatch about the research findings from a national study we led on Millennials and investing with Broadridge Financial Solutions
The Baby Boomer generation was taught—and subsequently taught many of their Gen X kids—that discussing finances was taboo. Like so many social customs of their predecessor generations, Millennials have upended that mindset.
In fact, according to research we at The Center for Generational Kinetics (CGK) led with Broadridge, Millennials want to talk about their finances. And they want that conversation to get personal. Read More »