Top 8 Questions About Generations Answered

The Center’s Director of Research Elli Denison Ph.D. answers your most-asked questions about generations!

Top 8 Questions About Generations Answered

Elli Denison, Ph.D., is Director of Research at The Center for Generational Kinetics. Dr. Denison designs and leads all of The Center’s research, including quantitative, qualitative and mixed method. Read More »

CATEGORIES: Generations Research Findings

How Gen Z Entrepreneurs Use Social Media to Succeed

For the youngest generation, social media a major vehicle for success

While Millennials are both striving to become their own boss and joining the ranks of upper management in the workplace, Gen Z – the generation after Millennials – are changing the game altogether.

How Gen Z Entrepreneurs Use Social Media to Succeed

Gen Z are taking full advantage of the internet and social media to start their careers. Using platforms like Instagram, Youtube, and Twitter, some creative, hardworking members of this young generation are raking in nearly seven figures. Read More »

CATEGORIES: iGen / Gen Z Selling & Marketing

Do Millennials Prefer Mobile Apps or Websites?

Pros and cons of websites versus mobile apps for Millennial customers

Millennials are tech dependent and can’t go very long at all before reaching for their smartphones, but are they using your mobile app or your website?

Gen Z’s Curious Spending Habits

Here’s what they like to spend on now…and what they want to buy later

Growing up in a post-9/11 society, Gen Z is shaping up to be very different from Millennials.

Will Millennials Ever Climb Out of the Great Recession Rut?

New research shows that Millennials born in the 1980s may have a more difficult time gaining financial ground

It’s no secret that Millennials continue to face a tougher financial reality, but just how far behind are they compared to previous generations when they were the same age?

Will Millennials Ever Climb Out of the Great Recession Rut?

A new study from the Federal Reserve Bank of St. Louis found that households headed by someone born before 1960 are better off, while younger households headed by someone born after 1960 are generally worse off. Read More »

CATEGORIES: Millennials / Gen Y Selling & Marketing

How to Easily Engage Gen Z Employees in the Workplace

Discover from The Center’s behavioral designer Heather Watson how you can keep your Gen Z employees engaged with a little—or maybe a lot—of feedback!

Gen Z is growing up, graduating college, and starting to enter your workforce. While you probably feel you just got a handle on adapting to Millennials’ workplace preferences, it’s already time to start focusing on this next generation of workers: Generation Z.

How Millennials Waiting to Have Kids is Affecting Big Brands

Jason Dorsey weighs in on how the baby care industry can weather the Millennial storm

As the US fertility rate continues to hit record lows, major baby care brands are reeling from Millennials’ decision to delay parenthood.

How Millennials Waiting to Have Kids is Affecting Big Brands

According to the Centers for Disease Control and Prevention’s National Center for Health Statistics, the US fertility rate fell to 60.2 births per 1,000 women of childbearing age in 2017, down 3 percent from 2016. Read More »

CATEGORIES: Millennials / Gen Y Selling & Marketing

Gen Z Experiences Prom through a Smartphone Lens

Gen Z won’t pull away from their smartphones—even during prom!

It’s no secret that Gen Z are digital natives, and now most are connected to their smartphones—even at their own prom!

Gen Z Experiences Prom through a Smartphone Lens

According to a recent KVUE article, smartphones are instrumental in organizing and documenting prom night for Gen Z. Read More »

CATEGORIES: iGen / Gen Z

How is Generations Research Different from Market Research?

The Center’s Director of Research Elli Denison Ph.D. reveals the advantages of generational research compared to traditional market research

As the Director of Research at The Center, I get asked a lot of questions about the generations research we do for our clients.

What Does Gen Z Value in the Workplace?

With millions of Gen Z entering the workforce, The Center’s Dr. Denise Villa and Heather Watson talk with CNBC about their expectations

With Baby Boomers on the brink of retirement and Gen X and Millennials squarely in the driver’s seat when it comes to the workforce, Gen Z is poised to come in and shake things up.