Gen Z Believes in the American Dream

Despite their pragmatic and sober view of the economy, government, and society as a whole, the country’s youngest generation isn’t ready to throw in the towel on the “American Dream” just yet.

Gen Z, also known as iGen or Centennials, is nothing if not thoughtful and critical. According to our recent study on iGen’s Political & Civic Outlook, they’ve taken a pretty hard look and have a seemingly dismal view about many aspects of our society and political culture. Distrust in elected officials, dissatisfaction with the way our country is run and the direction of our economy, and deep problems like gender and racial inequality, access to healthcare, and illegal immigration don’t paint a pretty picture for this generation, nor does it give us any indication on how they will react.

Jason Dorsey Featured in Courier Magazine!

Following his keynote speech at the Travel Exchange ’16 opening ceremony, Dorsey provided key generational insights to Courier Magazine

"We're seeing breakdowns in the workplace," said Jason Dorsey, Chief Strategy Officer and Millennials Expert at The Center for Generational Kinetics, in an interview with Courier Magazine's Bob Rouse.

Here’s What Gen Z Thinks About the Future of Affordable Healthcare

The youngest generation may not have to provide healthcare for themselves just yet, but they already have differing opinions regarding the newest legislation.

Healthcare has been a hot topic for decades now, but never more in the limelight than with the passage of the Affordable Care Act in 2010.

Here’s What Gen Z Thinks About the Future of Affordable Healthcare

While iGen was mostly too young to catch the nuances of the debate surrounding this legislation during its passage, its members have since undoubtedly experienced its effects either firsthand or by observing family members. We asked iGen a series of questions about healthcare accessibility to assess their take on the state of healthcare as it pertains to them personally. Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings

Center Certified Speaker, Alicia Rainwater, featured in the Philadelphia Inquirer!

Our certified speaker, Alicia, helps spread the Millennial message at the Rotary Club in Philadelphia

We are delighted that the Philadelphia Inquirer has written about our center-certified speaker, Alicia Rainwater!

Are Minorities and Women Given a Fair Shake in Business? Here’s What Gen Z Thinks

How does the most diverse generation in U.S. history feel about the state of equality in business?

Gen Z, also known as iGen or Centennials, is the most diverse generation in U.S. history. It is so diverse that its members often only recognize diversity in its absence because this diversity is such a core part of their experience.

Gen Z Does Not Trust Elected Officials: Product of Life Stage or Deeper Problem?

Members of this young generation have strong opinions about elected officials in the US, but are they all that different than those of other generations? We did the study.

But how would you feel about elected officials if you did not have the ability to vote?

Gen Z Does Not Trust Elected Officials: Product of Life Stage or Deeper Problem?

This is what we sought to uncover by asking America’s youngest generation, Gen Z, also known as iGen, about their trust for the elected officials currently leading the U.S., including the president, vice president, and Congress. Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings

Most of Gen Z Can’t Vote Yet, But Nearly Half Still Think Voting is Important

Our study asked the youngest generation if they think voting is important, and their answers are shocking.

Since the foundation of the United States, voting has been seen as the cornerstone of freedom. This makes participation in this civic activity a measure of governmental fitness and legitimacy. So how does iGen, the generation with America’s youngest voters, feel about voting?

Most of Gen Z Can’t Vote Yet, But Nearly Half Still Think Voting is Important

In the most recent study from The Center for Generational Kinetics on iGen’s Political and Civic Outlook, we found that nearly half of iGen (47%) say voting is important. And while compared to other generations, this may seem like a death knell to American democracy – particularly when compared to Baby Boomers, of which 73% said voting is important – it’s crucial to understand that the vast majority of this generation is still comprised of youths who don’t yet drive, earn taxable income, pay any of their own bills, and nearly all of them are still in school! Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings

Study Reveals How the Youngest Generation Feels about Politics

Even though only a small percentage of them are eligible to vote, iGen –also known as Gen Z – already has opinions about politics and the state of the American economy.

iGen, also known as Gen Z, is already a complex, thoughtful generation that in some cases looks a lot like its Millennial predecessors and in other cases looks very different. This generation is soon to become the fastest-growing generation in the workforce, marketplace, and in adult society, and are already the super majority in our traditional higher education system.

Study Reveals How the Youngest Generation Feels about Politics

It’s no surprise then, that iGen also seems to be well versed in politics, government, and the economy already. Even though the majority of the generation has yet to turn eighteen, they have been paying attention. Whether they get their news through Twitter or other social media outlets (has there ever been a more Tweet-worthy election cycle?), or discuss the issues with their parents around the dinner table, iGen has already been forming opinions. Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings

Study: Views of the Sharing Economy Differ Dramatically By Generation

New study reveals how different generations feel about the new wave of businesses and apps, such as Uber and Airbnb

A decade ago, if your friend told you they were getting a ride home from an absolute stranger just from pressing a button on their smartphone, you probably would have questioned their sanity, and then probably called the police. A decade ago, staying at someone else’s house when they weren’t there would have been called either couch surfing or squatting, depending on the scenario.

Study: Views of the Sharing Economy Differ Dramatically By Generation

Now, companies like Uber, Lyft and Airbnb have become accepted, embraced, and even, in some cases, synonymous with the service they provide. For the youngest generation, iGen – also known as Generation Z or Centennials – they have never known a time before you leveraging your own car or an extra bedroom in your home was a viable business option. Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings Technology Uncategorized

Jason Dorsey Discusses iGen and Technology on “Into Tomorrow” Podcast

In conversation with Into Tomorrow's Dave Graveline, Dorsey shares some shocking insights from The Center's groundbreaking study

Jason Dorsey and The Center for Generational Kinetics was featured on Into Tomorrow with Dave Graveline to talk about the surprising findings from our landmark study on iGen, the generation after Millennials.