Millennials are due for some good news, and the 2020s will most likely be the decade that they find it. Read More »
CGK President and Generational Expert Jason Dorsey Tells Inc. His Predictions for Millennials in the 2020s
Millennials have had a rough start financially, but it’s very possible that the 2020s will be the silver lining.
Business Insider Story Reveals Millennials are Splitting Into Mega-llennials and Me-llennials
Millennials, also known as Gen Y, born approximately 1977 to 1995 in North America, are the largest generation of employees and consumers in existence. Unfortunately, they are also the most negatively portrayed in the media.
Millennials, as a group, are often given a bad rap, but they’ve simply had a slow start in life with the odds stacked against them. And it’s through no fault of their own. Read More »
A recent USA Today article about generations quoted CGK President and generational expert, Jason Dorsey. The article revealed how Millennials and Gen Z are reviving products and practices that have declined in popularity in recent years (or decades). The list includes record players, Polaroid cameras, and even marriage!
Our youngest generations are often labeled as responsible—or even the catalyst—for the rapid decline of once-thriving industries. In fact, Millennials and Gen Z may be bringing several declining trends back to life!
Other generations sometimes like to blame Millennials and Gen Z for killing industries. The truth is more complicated, and change comes in many forms. Read More »
Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind.
Brands should use innovative ways to demonstrate they understand, respect, and share Millennial values. Environmental awareness, social consciousness, and community involvement go a long way with this generation.
Many Millennials respond to a sense of genuine community and connection. They view brands that rely mainly on traditional advertising as inauthentic and outmoded. Read More »
CGK’s Gen Z expert Jason Dorsey was featured in a recent Business Insider article about the impending wealth transfer between Baby Boomers and Millennials.
Marketing and sales leaders should track this closely and adjust strategies as Millennial spending power skyrockets.
Millennials, rich and soon-to-be-rich, have different spending habits and interests than their Baby Boomer parents. Read More »
Bloomberg News recently wrote a feature story on Gen Z, and The Center for Generational Kinetics played a key role!
Gen Z represents the greatest generational business opportunity of the last fifteen years.
Understanding the influence of Gen X parents on Gen Z—and the resulting behaviors and expectations—enables business leaders to design strategies and solutions that will help Gen Z thrive. Read More »
We discovered Millennials are splitting into two generations. Economically, that is.
At The Center for Generational Kinetics, we are passionate about uncovering important generational trends, changes, and insights.
These are the must-know generational insights that leaders can use to help understand and bridge generations. Read More »
CGK Keynote Speaker Jason Dorsey just returned from headlining a global business conference in Singapore.
The attendees were leaders and executives who run businesses in more than 80 countries around the world.
He shared exactly how you can build your business and brand across generations around the world by accurately understanding Gen Z, Millennials, Gen X, and Baby Boomers. Read More »
In order to pay their loans, many Millennials are foregoing buying homes and choosing to rent instead
As Millennials enter into prime home-buying age, the housing market is beginning to reel from their financial uncertainty.
While the housing market might be slowly recovering, it might still take Millennials years to pay down their debt enough to feel comfortable buying a home. Read More »
Hoping to cultivate Millennial talent, companies try out alternative titles to common jobs
Today’s job landscape looks a lot different now than it did twenty years ago.
The rise of entirely new industries and technology has introduced new jobs to the workforce, offering Millennials the opportunity to apply their new and specialized skills. Read More »