Gen Z and COVID-19: A Generational Defining Moment

An Update from CGK's CEO Denise Villa, Ph.D., and President Jason Dorsey

At CGK, we study the Generation Defining Moments that shape each generation, including Gen Z, Millennials, Gen X, and Baby Boomers.

Gen Z and COVID-19: A Generational Defining Moment

Based on our research, we believe the COVID-19 pandemic is the Generation Defining Moment that has shaped Gen Z at this critical time in their transition into adulthood. Read More »

CATEGORIES: Gen Z Generations Research

Gen Z is Already Embracing Home-Ownership

Generational Expert Jason Dorsey talks about Gen Z as consumers on Realtor.com

Gen Z, occasionally referred to as iGen or Centennials, is the group born between approximately 1997 and 2012. While many in Gen Z are only just finishing college and stepping into the world of work, they are already eager to set down roots.

Zconomy Featured as One of 13 Exciting New Business Books for 2020

The forthcoming book on Gen Z by CGK’s founders is gaining national attention in advance of its release.

CGK featured on NPR Marketplace explaining Gen Z as consumers

A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019.

Our youngest generation of consumers brings a distinct set of attitudes and behaviors—along with tons of buying power—to the marketplace.

Gen Z is poised to drive dramatic change in the retail experience

Far from bringing the end of traditional retail, Gen Z—also known as iGen and Centennials—seem likely to drive a major shift in the way retailers do business. Deep personalization, immediate value, and brand mission will likely guide the future of brick-and-mortar shopping.

Brands and stores that adapt to Gen Z’s unique perspective on shopping will have an immediate advantage in winning the business of this large, diverse, ready-to-spend generation of emerging consumers.

61 million Gen Z will soon enter the workforce and bring big changes with them

Gen Z’s digital dependency holds major implications for each stage of employment in the modern workforce.

As a generation with no memory of life before smartphones, Gen Z present new challenges and opportunities for workplace leaders.

61 million Gen Z will soon enter the workforce and bring big changes with them

For this new generation, the smartphone is an extension of the self, and it serves as a gateway to digital communities that offer entertainment, friendship, learning, and news. Read More »

CATEGORIES: Gen Z Workplace & Leadership

Gen X parents are raising Gen Z kids very differently than Baby Boomers raised Millennials

Bloomberg News recently wrote a feature story on Gen Z, and The Center for Generational Kinetics played a key role!

Gen Z represents the greatest generational business opportunity of the last fifteen years.

Dr. Denise Villa Joins Zedd for Columbia Sportswear’s SH/FT Footwear Launch in NYC

Gen Z expert and CGK CEO shares insights at the launch of a new shoe line ideal for Gen Z

Young people are increasingly moving to urban areas, and this urbanization is influencing what they purchase, from food to footwear.

Want Gen Z talent? Compete through culture.

Remember the 3 G's to attract and keep Gen Z employees.

2019 marks the first-ever graduating class of Gen Z—and this new generation of degreed professionals is marching headfirst into a workers’ job market with a considerable set of expectations.