If brands want to be successful with Gen Z, they must innovate to engage, build trust, and create excitement with this incredibly important generation of trendsetting consumers. Read More »
S&P Global Feature Story with CGK President Jason Dorsey
CGK President Jason Dorsey shared with S&P Global how important it is for companies to position themselves to win Gen Z consumers now—and how some are already succeeding.
Jason Dorsey Shares CGK's Latest Gen Z Research In Feature Story for MarketWatch
In his research-driven article, CGK President, generational researcher, and author of Zconomy Jason Dorsey shared what you need to know to understand and connect to Gen Z now.
From the way they save money and work, to find a job, to how they choose to shop, vote, and march in the physical and digital streets, Gen Z is redefining what it means to participate in shaping in our constantly changing world. Read More »
CGK Co-Founders' Definitive Book on Gen Z Receives Major Recognition for its Insights and Discoveries
We are thrilled to share that CGK CEO Denise Villa, PhD, and CGK President Jason Dorsey's new book, Zconomy: How Gen Z Will Change the Future of Business, was named a Top 10 Business Book in Forbes!
To start this new year with such great news about Zconomy—after two years of researching, interviewing, and writing the book—means so much to our team. Read More »
CGK co-founders get high-profile recognition for Zconomy and groundbreaking Gen Z research
CGK CEO Denise Villa, Ph.D., and CGK President, Jason Dorsey, were interviewed by Texas CEO Magazine for a feature story to discuss their new book, Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It.
The interview with Jason and Dr. Villa was the focus of a 6-page feature story in Texas CEO Magazine. The feature story covered the surprising research-based insights and strategies from their definitive book about Gen Z, which was also a #1 New Release on Amazon. Read More »
CGK’s New Book About Gen Z is a National Bestseller
The Center for Generational Kinetics, led by Dr. Denise Villa, CEO, and Jason Dorsey, President, have been researching and writing a new book about Gen Z for more than two years.
This breakthrough new book, Zconomy, speaks to the heart of CGK’s mission to separate generational myth from truth with data and unlock the tremendous potential of this fast-emerging generation. And now, we have exciting news to share: Zconomy is a national bestseller! Read More »
CGK President Jason Dorsey wrote a featured guest post for Next Coast Ventures About How to Communicate During Challenging Times
For many entrepreneurs, the last month has been the most challenging time in their careers. Having to balance health concerns for everyone in their personal and professional vicinity, along with a crushing change in the economy, has pushed business leaders to the edge.
But it’s also a time when employees, customers, and colleagues are looking to company founders for leadership and guidance. What should you say to people who are concerned about their jobs and their future? Read More »
USA TODAY interviewed CGK President Jason Dorsey About What the Pandemic Means for the Youngest Generations
It is already clear that the coronavirus is profoundly impacting Gen Z.
Moreover, there are telling signs as to what it will mean for the generation that comes after. Read More »
CGK President Jason Dorsey Joined Lawrence Jackson of NBC News to Discuss Gen Z and the impact of the coronavirus pandemic
In this time of economic, health, and mobility uncertainty, it is crucial to learn how people are coping with the COVID-19 pandemic.
At CGK, we know this pandemic is the Generational Defining Moment for Gen Z. So, what does that mean? Read More »
Generations Expert Jason Dorsey Shares with Axios What the Pandemic Means for Students and Those Just Entering the Workforce
Jason Dorsey, Co-founder and President of The Center for Generational Kinetics, told Axios in a recent article that, “COVID-19 is going to be the 9/11 of the Gen Z generation."
Yet the extent of the current crisis is still unknown, especially as it is still unfolding in real-time. Read More »
Business Insider Interviews CGK President Jason Dorsey About the Post-Pandemic Generation
At The Center for Generational Kinetics, we are closely researching the impact of COVID-19 on Gen Z. We’re especially focused on how the pandemic will change the attitudes, behaviors, and expectations of this generation at their critical time in their emergence.
One discovery is clear: Gen Z will now have a birth year cut-off date of approximately 2015. Read More »