Delivering fantastic virtual events is critical for leaders, meeting planners, event sponsors, marketers, and participants.
Now, as every industry, organization, and company is feeling the impact of the COVID-19 pandemic, virtual events have moved from a luxury to a necessity. The urgency for delivering excellent virtual events will only grow as leaders continue to adapt and strive to engage all stakeholders across geographies. Read More »
At CGK, we study the Generation Defining Moments that shape each generation, including Gen Z, Millennials, Gen X, and Baby Boomers.
Based on our research, we believe the COVID-19 pandemic is the Generation Defining Moment that has shaped Gen Z at this critical time in their transition into adulthood. Read More »
Millennials have had a rough start financially, but it’s very possible that the 2020s will be the silver lining.
Millennials are due for some good news, and the 2020s will most likely be the decade that they find it. Read More »
Millennials, also known as Gen Y, born approximately 1977 to 1995 in North America, are the largest generation of employees and consumers in existence. Unfortunately, they are also the most negatively portrayed in the media.
Millennials, as a group, are often given a bad rap, but they’ve simply had a slow start in life with the odds stacked against them. And it’s through no fault of their own. Read More »
Gen Z, occasionally referred to as iGen or Centennials, is the group born between approximately 1997 and 2012. While many in Gen Z are only just finishing college and stepping into the world of work, they are already eager to set down roots.
It’s exciting to see Gen Z emerge as buyers in the home market. Read More »
Millennials had a tough start, growing up during the Great Recession of 2007-2009. But the good news is they are finally starting to emerge from the financial difficulty of their early years.
The decade ahead looks promising because this group of younger Americans is starting to enter a new phase of life. Read More »
Brands should use innovative ways to demonstrate they understand, respect, and share Millennial values. Environmental awareness, social consciousness, and community involvement go a long way with this generation.
Many Millennials respond to a sense of genuine community and connection. They view brands that rely mainly on traditional advertising as inauthentic and outmoded. Read More »
As a generation with no memory of life before smartphones, Gen Z present new challenges and opportunities for workplace leaders.
For this new generation, the smartphone is an extension of the self, and it serves as a gateway to digital communities that offer entertainment, friendship, learning, and news. Read More »
Should workplace and marketplace leaders be paying attention?
Gaming has become the realm of “cinematic, literary” experiences and multimillion-dollar professional competition, and our newest generations have adapted to this golden era of gaming by integrating video games deeply into their identities and daily lives. Read More »
