According to a recent article in the Wall Street Journal, Baby Boomers are reaching retirement age in worse financial shape than the prior generation for the first time since the post-Great Depression era. Read More »
Baby Boomers are Unprepared for Retirement
Rising debt and stagnant wages are causing Baby Boomers to stay in the workforce longer than expected.
Millennials aren’t the only ones unprepared for retirement. A significant amount of Baby Boomers, are finding themselves far from retirement-ready.
What to Expect When Gen Z Enters the Housing Market
Jason Dorsey shares insights on what Gen Z will look for when buying a home.
The housing market might still be reeling from Millennials’ delay in buying homes, but Gen Z – the generation after Millennials – is already setting their sights on homeownership.
According to a recent report by Realtor.com, Gen Zers are expected to start buying homes within five to 10 years. Read More »
Millennials Want to Go to Space More Than Any Other Generation
Could Millennials be the first generation to make space travel a vacation option?
While they might not have the same spending power as Baby Boomers when it comes to vacations, Millennials are passionate about traveling and seeking out new life experiences.
According to a recent Pew Research Center survey on space tourism, Millennials were the most likely generation (63%) to say they would be interested in a space travel vacation. Read More »
How Gen Z Entrepreneurs Use Social Media to Succeed
For the youngest generation, social media a major vehicle for success
While Millennials are both striving to become their own boss and joining the ranks of upper management in the workplace, Gen Z – the generation after Millennials – are changing the game altogether.
Gen Z are taking full advantage of the internet and social media to start their careers. Using platforms like Instagram, Youtube, and Twitter, some creative, hardworking members of this young generation are raking in nearly seven figures. Read More »
Do Millennials Prefer Mobile Apps or Websites?
Pros and cons of websites versus mobile apps for Millennial customers
Millennials are tech dependent and can’t go very long at all before reaching for their smartphones, but are they using your mobile app or your website?
One of our certified generational keynote speakers was asked a great question at an event: “Do I need a mobile app for my Millennial customers?” Read More »
Gen Z’s Curious Spending Habits
Here’s what they like to spend on now…and what they want to buy later
Growing up in a post-9/11 society, Gen Z is shaping up to be very different from Millennials.
And as the oldest are now graduating college, they’re starting to exercise their spending power and they’ve got very unique spending habits. Read More »
Will Millennials Ever Climb Out of the Great Recession Rut?
New research shows that Millennials born in the 1980s may have a more difficult time gaining financial ground
It’s no secret that Millennials continue to face a tougher financial reality, but just how far behind are they compared to previous generations when they were the same age?
A new study from the Federal Reserve Bank of St. Louis found that households headed by someone born before 1960 are better off, while younger households headed by someone born after 1960 are generally worse off. Read More »
Jason Dorsey Delivers Millennial Keynote to 2,000 Financial Leaders
Acclaimed generational speaker Jason Dorsey returns to keynote The Financial Brand Forum and receives a standing ovation
Jason Dorsey, President and lead researcher at the Center for Generational Kinetics, brought his trademark high-energy keynote speech and practical actions to The Financial Brand Forum for the second time on May 7-9, 2018.
Dorsey, described by the Forum as “smart, entertaining, educational, and funny,” captivated the audience with brand new insights on Millennials and Gen Z as consumers, employees, and trendsetters. Read More »
How Millennials Waiting to Have Kids is Affecting Big Brands
Jason Dorsey weighs in on how the baby care industry can weather the Millennial storm
As the US fertility rate continues to hit record lows, major baby care brands are reeling from Millennials’ decision to delay parenthood.
According to the Centers for Disease Control and Prevention’s National Center for Health Statistics, the US fertility rate fell to 60.2 births per 1,000 women of childbearing age in 2017, down 3 percent from 2016. Read More »
Gen Z Experiences Prom through a Smartphone Lens
Gen Z won’t pull away from their smartphones—even during prom!
It’s no secret that Gen Z are digital natives, and now most are connected to their smartphones—even at their own prom!
According to a recent KVUE article, smartphones are instrumental in organizing and documenting prom night for Gen Z. Read More »