And as the oldest are now graduating college, they’re starting to exercise their spending power and they’ve got very unique spending habits. Read More »
Here’s what they like to spend on now…and what they want to buy later
Growing up in a post-9/11 society, Gen Z is shaping up to be very different from Millennials.
New research shows that Millennials born in the 1980s may have a more difficult time gaining financial ground
It’s no secret that Millennials continue to face a tougher financial reality, but just how far behind are they compared to previous generations when they were the same age?
A new study from the Federal Reserve Bank of St. Louis found that households headed by someone born before 1960 are better off, while younger households headed by someone born after 1960 are generally worse off. Read More »
Acclaimed generational speaker Jason Dorsey returns to keynote The Financial Brand Forum and receives a standing ovation
Jason Dorsey, President and lead researcher at the Center for Generational Kinetics, brought his trademark high-energy keynote speech and practical actions to The Financial Brand Forum for the second time on May 7-9, 2018.
Dorsey, described by the Forum as “smart, entertaining, educational, and funny,” captivated the audience with brand new insights on Millennials and Gen Z as consumers, employees, and trendsetters. Read More »
Jason Dorsey weighs in on how the baby care industry can weather the Millennial storm
As the US fertility rate continues to hit record lows, major baby care brands are reeling from Millennials’ decision to delay parenthood.
According to the Centers for Disease Control and Prevention’s National Center for Health Statistics, the US fertility rate fell to 60.2 births per 1,000 women of childbearing age in 2017, down 3 percent from 2016. Read More »
Gen Z won’t pull away from their smartphones—even during prom!
It’s no secret that Gen Z are digital natives, and now most are connected to their smartphones—even at their own prom!
According to a recent KVUE article, smartphones are instrumental in organizing and documenting prom night for Gen Z. Read More »
With millions of Gen Z entering the workforce, The Center’s Dr. Denise Villa and Heather Watson talk with CNBC about their expectations
With Baby Boomers on the brink of retirement and Gen X and Millennials squarely in the driver’s seat when it comes to the workforce, Gen Z is poised to come in and shake things up.
According to a recent CNBC article, the oldest Gen Zers are graduating college, and are about to enter the workforce with an entirely new set of expectations. Read More »
Many young adults still rely on parents to do their taxes
Many Millennials still receive financial help from their parents well into their twenties and thirties—and not just in cash.
A surprising number of Millennials also rely on their parents to not only help them with their taxes, but to do it for them completely. Read More »
Sign up for our upcoming webinar to get exclusive research findings on the generation after Millennials
We’ve compiled our original Gen Z data into a live, free webinar that reveals what Gen Z values at work.
Gen Z is an extremely tech savvy, hardworking, and connected generation – and our research is showing that they’re shaping up to be very different from Millennials in many key ways, including in the workplace. Read More »
Is your organization an employer for young, talented workers entering the labor force?
By 2020, Gen Z, the generation after Millennials, will comprise 20% of the American workforce. And in the next few years, nearly 61 million Gen Zers will be searching for jobs.
Here are five tips we pulled together from Human Resource Executive to help ensure Gen Z applies to and thrives in your company. Read More »
Acclaimed venture capital firm brings onboard the “Millennial Whisperer”
Jason Dorsey, Co-Founder and President of The Center for Generational Kinetics, has recently joined Next Coast Ventures as their new Venture Partner!
Dorsey will focus on helping Next Coast Ventures and its portfolio companies leverage emerging consumer trends, brand building across generation, and scalable customer acquisition. Read More »