Even though Wal-Mart stores have been popular destinations for Millennial shoppers for a long time, Jason Dorsey, speaker and Millennial expert for The Center for Generational Kinetics, believes the retailer has entered a critical five-year period that will determine whether they’ll stay relevant to this generation, and all generations in the future. Read More »
Jason Dorsey shares his generational insights on what Millennials want from big-box retailers
What do all shoppers, regardless of generation or age, look for in a retail experience?
Jason Dorsey shares shocking generational insights about retail strategy with Business Insider
Gen Z values status in retail, but in a vastly different way than their predecessors.
“Our interviews with teens as well as Millennials shows that they prefer to spend money on experiences rather than stuff,” said Jason Dorsey, Gen Z and Millennials expert. Read More »
The surprising findings from a landmark study on paycards prove that banks need to be doing more to win over Millennial customers.
Traditional banking, checking accounts, and credit cards are outdated…at least if you ask a Millennial.
According to a recent article in American Banker, Millennials’ reluctance to forge relationships with banks does not mean banks are doomed forever... Read More »
A new study shows that traditional grocery stores might be losing traction with Millennials
For many, grocery shopping is nothing more than a weekly (or bi-weekly, if you run out of milk too soon) chore. It takes some budgeting and pre-planning, but usually people get into a semi-regular routine when it comes to going up and down the aisles. But for Millennials, traditional grocery shopping can seem outdated and like a waste of time in the face of new technology.
Millennials’ shopping and eating behaviors are exceptional, and function as a kind of barometer for future consumer behavior.... Read More »
Jason Dorsey explains why Gen Z is flocking to certain social media outlets, and fleeing others.
It’s no surprise that Generation Z, America’s youngest generation, already has certain opinions and habits when it comes to social media.
Their parents – mostly comprised of Gen X and older Millennials – are also very entrenched in technology, likely posting pictures of their kids from the moment they were born.... Read More »
In a recent CNBC article, Jason Dorsey explains why, for Millennials, using your vacation time is something to be ashamed of.
Ah, paid vacation time. That job benefit that many recent college graduates dream about, along with health insurance, a break room well stocked with snacks, to have their birthday off, and the ever-coveted “work from home” days.
However, according to a shocking new study conducted by Alamo Rent A Car, Millennials aren’t so keen on actually using this vacation time... Read More »
Dorsey shares research findings and insights on the surprising new generation after Millennials.
Jason Dorsey talked with Good Day Austin about the fascinating opinions and perspectives of Gen Z.
Also known as iGen and Centennials, Gen Z is at once skeptical of government officials, but optimistic of the American Dream... Read More »
Despite their pragmatic and sober view of the economy, government, and society as a whole, the country’s youngest generation isn’t ready to throw in the towel on the “American Dream” just yet.
Gen Z, also known as iGen or Centennials, is nothing if not thoughtful and critical. According to our recent study on iGen’s Political & Civic Outlook, they’ve taken a pretty hard look and have a seemingly dismal view about many aspects of our society and political culture. Distrust in elected officials, dissatisfaction with the way our country is run and the direction of our economy, and deep problems like gender and racial inequality, access to healthcare, and illegal immigration don’t paint a pretty picture for this generation, nor does it give us any indication on how they will react.
So in light of all this apparent negativity, how does Gen Z feel about that quintessential American ideal, the “American Dream”? ... Read More »
Following his keynote speech at the Travel Exchange ’16 opening ceremony, Dorsey provided key generational insights to Courier Magazine
"We're seeing breakdowns in the workplace," said Jason Dorsey, Chief Strategy Officer and Millennials Expert at The Center for Generational Kinetics, in an interview with Courier Magazine's Bob Rouse.
The youngest generation may not have to provide healthcare for themselves just yet, but they already have differing opinions regarding the newest legislation.
Healthcare has been a hot topic for decades now, but never more in the limelight than with the passage of the Affordable Care Act in 2010.
While iGen was mostly too young to catch the nuances of the debate surrounding this legislation during its passage, its members have since undoubtedly experienced its effects either firsthand or by observing family members. We asked iGen a series of questions about healthcare accessibility to assess their take on the state of healthcare as it pertains to them personally. Read More »