Millennials’ Finances Will Turn Around in the Coming Decade

CGK President and Generational Expert Jason Dorsey Tells Inc. His Predictions for Millennials in the 2020s

Millennials have had a rough start financially, but it’s very possible that the 2020s will be the silver lining.

Millennials are Splitting Into Two Different Generations Says CGK President

Business Insider Story Reveals Millennials are Splitting Into Mega-llennials and Me-llennials

Millennials, also known as Gen Y, born approximately 1977 to 1995 in North America, are the largest generation of employees and consumers in existence. Unfortunately, they are also the most negatively portrayed in the media.

Gen Z is Already Embracing Home-Ownership

Generational Expert Jason Dorsey talks about Gen Z as consumers on Realtor.com

Gen Z, occasionally referred to as iGen or Centennials, is the group born between approximately 1997 and 2012. While many in Gen Z are only just finishing college and stepping into the world of work, they are already eager to set down roots.

CGK President Jason Dorsey Says Millennials Are Set to Experience Financial Stability in this Decade

An interview with Voice of America (VOA) reveals how Millennials’ financial state is finally improving

Millennials had a tough start, growing up during the Great Recession of 2007-2009. But the good news is they are finally starting to emerge from the financial difficulty of their early years.

Zconomy Featured as One of 13 Exciting New Business Books for 2020

The forthcoming book on Gen Z by CGK’s founders is gaining national attention in advance of its release.

Marketing to Millennials and Gen Y: Build trust with authenticity

Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind.

Brands should use innovative ways to demonstrate they understand, respect, and share Millennial values. Environmental awareness, social consciousness, and community involvement go a long way with this generation.

61 million Gen Z will soon enter the workforce and bring big changes with them

Gen Z’s digital dependency holds major implications for each stage of employment in the modern workforce.

As a generation with no memory of life before smartphones, Gen Z present new challenges and opportunities for workplace leaders.

61 million Gen Z will soon enter the workforce and bring big changes with them

For this new generation, the smartphone is an extension of the self, and it serves as a gateway to digital communities that offer entertainment, friendship, learning, and news. Read More »

CATEGORIES: Gen Z Workplace & Leadership

Gen Z, Millennials, and gaming: How the evolution of video games is impacting generations, workplaces, and brands

With the rise of e-sports and increasingly complex digital worlds in popular video games, many Gen Z and Millennials have become outspoken champions of the benefits of gaming. Should workplace and marketplace leaders be paying attention?

Should workplace and marketplace leaders be paying attention?

Gen Z, Millennials, and gaming: How the evolution of video games is impacting generations, workplaces, and brands

Gaming has become the realm of “cinematic, literary” experiences and multimillion-dollar professional competition, and our newest generations have adapted to this golden era of gaming by integrating video games deeply into their identities and daily lives. Read More »

CATEGORIES: Uncategorized

Millennial spending power will rise amid massive wealth transfer

CGK’s Gen Z expert Jason Dorsey was featured in a recent Business Insider article about the impending wealth transfer between Baby Boomers and Millennials.

Marketing and sales leaders should track this closely and adjust strategies as Millennial spending power skyrockets.

Marketing to Gen Z means focusing on mobile experiences and corporate social responsibility

CGK’s Gen Z expert Jason Dorsey was featured in a recent Washington Post article about Gen Z and air travel.

It seems like everyone in the marketing world is asking the same question right now: How do I market effectively to Gen Z?

Marketing to Gen Z means focusing on mobile experiences and corporate social responsibility

Gen Z exhibit very different behaviors and attitudes as consumers than their Millennial predecessors—and that translates into changing your marketing strategy in some key ways. Read More »

CATEGORIES: Uncategorized