61 million Gen Z will soon enter the workforce and bring big changes with them

Gen Z’s digital dependency holds major implications for each stage of employment in the modern workforce.

As a generation with no memory of life before smartphones, Gen Z present new challenges and opportunities for workplace leaders.

61 million Gen Z will soon enter the workforce and bring big changes with them

For this new generation, the smartphone is an extension of the self, and it serves as a gateway to digital communities that offer entertainment, friendship, learning, and news. Read More »

CATEGORIES: Gen Z Workplace & Leadership

Gen Z, Millennials, and gaming: How the evolution of video games is impacting generations, workplaces, and brands

With the rise of e-sports and increasingly complex digital worlds in popular video games, many Gen Z and Millennials have become outspoken champions of the benefits of gaming. Should workplace and marketplace leaders be paying attention?

Should workplace and marketplace leaders be paying attention?

Gen Z, Millennials, and gaming: How the evolution of video games is impacting generations, workplaces, and brands

Gaming has become the realm of “cinematic, literary” experiences and multimillion-dollar professional competition, and our newest generations have adapted to this golden era of gaming by integrating video games deeply into their identities and daily lives. Read More »

CATEGORIES: Uncategorized

Millennial spending power will rise amid massive wealth transfer

CGK’s Gen Z expert Jason Dorsey was featured in a recent Business Insider article about the impending wealth transfer between Baby Boomers and Millennials.

Marketing and sales leaders should track this closely and adjust strategies as Millennial spending power skyrockets.

Marketing to Gen Z means focusing on mobile experiences and corporate social responsibility

CGK’s Gen Z expert Jason Dorsey was featured in a recent Washington Post article about Gen Z and air travel.

It seems like everyone in the marketing world is asking the same question right now: How do I market effectively to Gen Z?

Marketing to Gen Z means focusing on mobile experiences and corporate social responsibility

Gen Z exhibit very different behaviors and attitudes as consumers than their Millennial predecessors—and that translates into changing your marketing strategy in some key ways. Read More »

CATEGORIES: Uncategorized

Gen X parents are raising Gen Z kids very differently than Baby Boomers raised Millennials

Bloomberg News recently wrote a feature story on Gen Z, and The Center for Generational Kinetics played a key role!

Gen Z represents the greatest generational business opportunity of the last fifteen years.

Dr. Denise Villa Joins Zedd for Columbia Sportswear’s SH/FT Footwear Launch in NYC

Gen Z expert and CGK CEO shares insights at the launch of a new shoe line ideal for Gen Z

Young people are increasingly moving to urban areas, and this urbanization is influencing what they purchase, from food to footwear.

Think Millennials are “out to lunch”? Think again.

CGK's President Jason Dorsey talks to Headline News about why "lunch break shaming" isn't going to work with this generation.

A recent national study by napkin brand, Tork, revealed that 37% of Millennials admitted they don’t feel empowered to take a lunch break.

Want Gen Z talent? Compete through culture.

Remember the 3 G's to attract and keep Gen Z employees.

2019 marks the first-ever graduating class of Gen Z—and this new generation of degreed professionals is marching headfirst into a workers’ job market with a considerable set of expectations.

Millennials and Gen Z: ‘Til Debt Do Us Part

Researching generations gives an interesting lens into how perceptions of financial security have changed over time.

Student debt, wage stagnation, and the rising cost of living is having major ripple effects on early adults' futures, financially and personally.

Millennials and Gen Z: ‘Til Debt Do Us Part

However, Millennials and Gen Z are resilient and are motivated to turn what has been a challenging intro to adulthood into a successful, financially stable future. Read More »

CATEGORIES: Gen Z Investing Millennials

Investing is a Very Personal Matter for Millennials

We spoke to MarketWatch about the research findings from a national study we led on Millennials and investing with Broadridge Financial Solutions

The Baby Boomer generation was taught—and subsequently taught many of their Gen X kids—that discussing finances was taboo. Like so many social customs of their predecessor generations, Millennials have upended that mindset.