Here are three things you probably didn’t know about Millennials, but you should: 1) Millennials are not disloyal customers. Our review of client data across multiple industries and price points shows that Millennials are incredibly loyal customers once they choose to be loyal to a brand, company, or salesperson. The challenge is that Millennials are still “sampling” their purchase options at a later age. In fact, Millennials reach most life events later than previous generations: college graduation, first job, first marriage, and first child. If you hit these life milestones later, the purchasing decisions that follow the... Read More »
Unexpected attributes of today’s fastest growing customer group
Millennials, also known as Generation Y, are the fastest growing group of customers in the marketplace today. Along with not carrying cash, this generation brings unexpected customer attributes that marketers and sales professionals need to know to win them now.
Every generation has defining moments—what is it for Millennials and Gen Y?
What was the most important generation-defining moment for Millennials? Was it the Internet, mobile phones, or the Apple watch? The answer is much more poignant: September 11, 2001.
The destruction of the Twin Towers on September 11, 2001 is the “JFK assassination” for U.S. Millennials. It’s their “Where were you when?” moment. Millennials can tell you exactly where they were when they heard the news, saw it on television, or read about it online. The shock, pain, and aftermath of 9/11 changed the generation forever. The unforgettable importance of September 11, 2001 is the reason that The Center for Generational Kinetics believes that the birth years for Millennials end in 1995. While beginning and ending birth years for any generational cohort are more gray than black and white, 1995 is an undeniable stopping point for the Millennial generation... Read More »
Do we call them Millennials, Gen Y or something else?
We are frequently asked, “What is the ‘correct’ name for Millennials?” Do we call them Millennials, Generation Y, Echo Boomers, or something else? The answer is: It depends on where you live.
In the United States, the more popular name is Millennials. In every other country, the more popular name is Generation Y. The key thing to know is that Millennials and Generation Y are different names for the exact same generation. This is the generation born after Generation X. Interestingly, if you ask Millennials if they are a member of the Millennial generation, many of them will say, “No way!” because they don’t feel that they are part of this generation. We see this self-identifying response stemming from two main reasons... Read More »