NBC was in our office for two hours to ask us about generational myths and Millennials! They asked all kinds of questions and filmed some great behind the scenes footage of our staff.
Watch the video below for a behind-the-scenes look at our office and to see an explanation of delayed adulthood and Millennial myth-busting.
Why Do We Research Millennials, Gen Z, and Generations?
The NBC anchor interviewed Jason Dorsey, The Center’s President, to find out why The Center’s team leads the generational research we do. They also wanted to know how it impacts our client’s businesses, including with employee recruiting, retention and development—as well as growing sales.
Jason shared that our mission is to bring truth to the generational conversation thru data. We want to know what’s real, not just what makes a great headline. Most importantly we want to uncover generations using data.
At The Center, we research the hidden drivers of generational behaviors to better understand differences between each generation—from Baby Boomers and Gen X to Millennials and Gen Z.
We look at these hidden drivers and their impact on sales, marketing, employee retention, and innovation. What we uncover enables us to solve tough generational challenges for clients and bring truth to the generational conversation.
Millennials Aren’t Lazy; They’re Disruptors
The interviewer specifically asked Jason about some of the biggest misconceptions surrounding Millennials. If you’re a subscriber to the blog, you know how often we take on myths and misconceptions about Millennials as well as Gen Z.
Jason revealed that we consistently tackle the myth that Millennials are lazy in the workplace. He explained there are actually more Millennials in the U.S. workforce than any other generation! He also revealed that Millennials are spending more money than any other generation. In fact, they are now the number one driver of consumer trends.
Instead of viewing Millennials as lazy, we view them as disruptors of the status quo. They are changing the way companies operate—from their workplace best practices and communication to product innovations, branding, and marketing.
Jason shares that companies don’t have to adapt to win Millennials, but if they don’t adapt they will face even more challenges as the generation rapidly emerges. In fact, it’s only going to get more challenges as Generation Z emerges. However, companies and their leaders who adapt to win these generations, making decisions and using solutions based on research such as The Center’s, do have an immediate advantage to grow rapidly with these generations.
Solve Your Generational Challenges with Custom Research and Keynote Speaking
Have you seen generational challenges with employees or customers? We are here to help you solve those challenges through custom research and keynote speaking. Send us an email or give us a call and we’ll be happy to provide a little information for you to review.
We hope you enjoy watching the TV news interview and getting a sneak peek about of some of our team members. We have four different generations in our office, from Gen Z to Baby Boomers, so we practice what we research!