Few organizations embody community, purpose, and service like H-E-B. CGK President Jason Dorsey was honored to keynote H-E-B’s Technology Leadership Event at the company’s tech campus in Austin, sharing generational research on bridging generations through technology.
This storied Texas company is known not only for groceries, but for showing up when it matters most. Whether it’s hurricanes, floods, or other disasters, H-E-B sends 18-wheelers full of essential supplies and mobilizes volunteers on the ground. That’s a company living its values in public.
Celebrating innovation and leadership
The event brought together the technology and innovation leaders driving everything from prescription refills to curbside pickup to FAVOR delivery. Their focus on seamless, customer-first technology was clear, and their roadmap for the future was genuinely inspiring.
Jason shared CGK’s latest research on bridging generations through technology and strategy. The heart of it: generational insights help leaders design tools and experiences that connect with employees and customers alike.
A true superfan moment
Jason’s enthusiasm for H-E-B runs deep. Between his family’s frequent app usage and FAVOR deliveries, they’re full-on H-E-B superfans, and the room got a good laugh hearing it straight from the source.
What makes H-E-B unique came through all day: a blend of innovation, purpose, and heart. These leaders aren’t just powering systems. They’re fueling connection, service, and community impact across Texas and beyond.
Gratitude and connection
We’re grateful to the entire H-E-B and FAVOR Delivery teams for the chance to be part of such a meaningful event. Their culture of service and innovation continues to set an example for organizations everywhere.
And yes, the H-E-B swag was a hit! Jason’s daughter, Rya, called dibs immediately.
Q: What did Jason Dorsey speak about at H-E-B’s Technology Leadership Event?
A: CGK President Jason Dorsey shared CGK’s latest research on bridging generations through technology and strategy, exploring how generational insights help leaders design tools and experiences that connect with employees and customers.
Q: Where was H-E-B’s Technology Leadership Event held?
A: The event was held at H-E-B’s technology campus in Austin, bringing together the technology and innovation leaders behind everything from prescription refills to curbside pickup to FAVOR delivery.
