Few organizations embody community, purpose, and service like H-E-B. This storied Texas company is known not only for providing groceries, but also for showing up when it matters most—whether responding to hurricanes, floods, or other natural disasters. From sending 18-wheelers filled with essential supplies to mobilizing volunteers in affected areas, H-E-B consistently demonstrates what it means to live its values and mission.
Given that legacy, CGK President Jason Dorsey was especially honored to keynote H-E-B’s Technology Leadership Event, held at the company’s innovative tech campus in Austin.
Celebrating Innovation and Leadership
The event brought together H-E-B’s technology and innovation leaders—the people driving everything from prescription refills to curbside pickup to FAVOR delivery. Their commitment to creating seamless, customer-focused technology was clear, and their technology roadmap for the future was truly inspiring.
Jason shared CGK’s latest research discoveries on bridging generations through technology and strategy, exploring how generational insights can help leaders design tools and experiences that connect with employees and customers alike.
A True Superfan Moment
As Jason shared with the audience, his enthusiasm for H-E-B runs deep. Between his family’s frequent app usage and FAVOR deliveries, it’s safe to say they’re H-E-B superfans—and the room got a good laugh hearing it straight from the source.
The event also reflected what makes H-E-B so unique: a blend of innovation, purpose, and heart. These technology leaders aren’t just powering systems; they’re fueling connection, service, and community impact across Texas and beyond.
Gratitude and Connection
We’re grateful to the entire H-E-B and FAVOR Delivery teams for the opportunity to be part of such a meaningful event. Their culture of service and innovation continues to set an example for organizations everywhere.
And yes—the H-E-B swag was a hit! (Jason’s daughter, Rya, called dibs immediately.)
