GENERATIONAL RESEARCH DISCOVERIES AND INSIGHTS

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Click to play a short video of The Center’s CEO, Dr. Denise Villa, introducing our groundbreaking research findings.

CGK has led more than 65 generational research studies, including leading research on four continents in multiple languages, and across every major industry. We apply a mixed-method research approach including quantitative and qualitative studies as well as our unique Generational Context™ analysis informed by our work with over 700 clients. We are passionate about uncovering new, immediately actionable insights so leaders can unlock the potential of every generation.
Below are a few examples of our Gen Z, Millennial, and generational research:

Annual State of Gen Z® Study:

Gen Z, also known as iGen, is the fastest emerging generation of employees and customers. This complex generation—now up to age 25—is largely misunderstood. We lead numerous Gen Z research studies, including our annual State of Gen Z® Research Study, to uncover the missing data about Gen Z’s mindset, worldview, behavioral drivers, and must-know trends. Click on a report icon to access that year’s findings!
  • Uncovers hidden Gen Z data as employees, customers, trendsetters, and more
  • Compares Gen Z to Millennials every year
  • Has a margin of error of +/-3.1
State-of-Gen-Z-2021-22-Workforce-Book-Discoveries
2021-22: Part 1
State-of-Gen-Z-2021-22-Consumers-Book-Discoveries
2021-22: Part 2
State-of-Gen-Z-2021-22-Looking-Ahead-Book-Discoveries
2021-22: Part 3
State-of-Gen-Z-2020-Consumers-Book-Discoveries
2020: Part 1
2018
State-of-Gen-Z-2020-Employees-Book-Discoveries
2020: Part 2
2017
State-of-Gen-Z-2020-COVID-19-Book-Discoveries
2020: Part 3
2016
GenZ_reportimage_2019
2019

Uncovering the Impact of COVID-19 on Each Generation of Consumers and Employees

CGK led national research to uncover the hidden impact of the COVID-19 pandemic on each generation of consumers and employees. This research is very important as the impact of the pandemic varies by generation. The study specifically looked at Gen Z, Millennials, Generation X, and Baby Boomers. Please click on the study image links to access the findings from the study with more than 1,000 participants across generations.

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Leading Multiple Generations Remotely During the Pandemic
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Consumer Insights and Generational Attitudes During the Pandemic

A Few of Our Gen Z Research Findings

GenZ-Environment

58% OF GEN Z

WANT TO WORK FOR AN ENVIRONMENTALLY RESPONSIBLE COMPANY
GenZ-Retirement

52% OF GEN Z

PLAN TO USE PERSONAL SAVINGS FOR THEIR RETIREMENT
GenZ-Careers

44% OF GEN Z

SAY BEING PASSIONATE ABOUT THEIR CAREER SIGNIFIES SUCCESS
GenZ-Advertisements

30% OF GEN Z

BELIEVE YOUTUBE ADVERTISEMENTS ARE THE MOST TRUSTWORTHY
Visit our Gen Z info page

A Few of Our Millennial Research Findings

Millennials-Flexibility

36% OF MILLENNIALS

ARE MOST EXCITED TO APPLY TO A JOB WITH A FLEXIBLE WORK SCHEDULE
Millennials-Salary

44% OF MILLENNIALS

EXPECT A SALARY INCREASE WITHIN ONE YEAR OF STARTING A JOB
Millennials-Charity

48% OF MILLENNIALS

HAVE GIVEN MONEY TO A NON-PROFIT OR CHARITY IN THE PAST MONTH
Millennials-Texting

27% OF MILLENNIALS

FIND TEXT MESSAGING TO BE CONVENIENT, EASY, AND ENJOYABLE
Visit our Millennials info page

SAMPLE CLIENT FINDINGS

White Papers on Gen Z and Millennials for Research Clients

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Infographics on Gen Z and Millennials for Research Clients

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WANT TO TALK ABOUT WHAT WE CAN DO FOR YOU?

Click here to email us and our team will be happy to set up a phone call. We look forward to talking with you!