Millennials, Gen Z and Generations Research Findings

CGK has led more than 65 generational research studies, including leading research on four continents in multiple languages, and across every major industry. We apply a mixed-method research approach including quantitative and qualitative studies as well as our unique Generational Context™ analysis informed by our work with over 700 clients. We are passionate about uncovering new, immediately actionable insights so leaders can unlock the potential of every generation.

Below are a few examples of our Gen Z, Millennial, and generational research:

Annual State of Gen Z^® Study
Impact of COVID-19 On Each Generation of Consumers and Employees
Sample White Papers and Infographics for Research Clients

Annual State of Gen Z^®Study:

Gen Z, also known as iGen, is the fastest emerging generation of employees and customers. This complex generation—now up to age 24—is largely misunderstood. We lead numerous Gen Z research studies, including our annual State of Gen Z^® Research Study, to uncover the missing data about Gen Z’s mindset, worldview, behavioral drivers, and must-know trends. Click on a report icon to access that year’s findings!

Uncovers hidden Gen Z data as employees, customers, trendsetters, and more
Compares Gen Z to Millennials every year
Has a margin of error of +/-3.1

Uncovering the Impact of COVID-19 on Each Generation of Consumers and Employees

CGK led national research to uncover the hidden impact of the COVID-19 pandemic on each generation of consumers and employees. This research is very important as the impact of the pandemic varies by generation. The study specifically looked at Gen Z, Millennials, Generation X, and Baby Boomers. Please click on the study image links to access the findings from the study with more than 1,000 participants across generations.