RESEARCH DISCOVERIES AND INSIGHTS
Click to play a short video of The Center's CEO, Dr. Denise Villa, introducing our groundbreaking research findings.
CGK has led generational research on four continents, in multiple languages, and across every major industry. We apply a mixed-method research approach including quantitative and qualitative studies as well as our unique Generational Context™ analysis. We are passionate about uncovering new insights so leaders can unlock the potential of every generation.
Below are examples of our Gen Z, Millennial, and generational research:
Annual State of Gen Z™ Study:
Gen Z, also known as iGen, is the fastest emerging generation of employees and customers. This complex generation—now up to age 24—is largely misunderstood. We lead numerous Gen Z research studies, including our annual State of Gen Z® Research Study, to uncover the missing data about Gen Z’s mindset, worldview, behavioral drivers, and must-know trends. Click on a report icon to access that year’s findings!
Focuses on hidden and emerging trends of Gen Z
Compares Gen Z to Millennials every year
Has a margin of error of +/-3.1