Click to play a short video of The Center’s CEO, Dr. Denise Villa, introducing our groundbreaking research findings.
Below are a few examples of our Gen Z, Millennial, and generational research:
Annual State of Gen Z® Study:
- Uncovers hidden Gen Z data as employees, customers, trendsetters, and more
- Compares Gen Z to Millennials every year
- Has a margin of error of +/-3.1
Uncovering the Impact of COVID-19 on Each Generation of Consumers and Employees
CGK led national research to uncover the hidden impact of the COVID-19 pandemic on each generation of consumers and employees. This research is very important as the impact of the pandemic varies by generation. The study specifically looked at Gen Z, Millennials, Generation X, and Baby Boomers. Please click on the study image links to access the findings from the study with more than 1,000 participants across generations.