Leading multiple generations remotely during the pandemic


Solving the Remote Work Challenge Across Generations During the Pandemic

Uncovering each generation of workers’ perspectives and leadership expectations in the time of COVID-19

Leaders at all levels are facing the unprecedented challenge of leading multiple generations in new, remote work environments–especially during COVID-19. The future of work depends on being able to navigate remote leadership and make informed decisions despite the challenges remote work presents.

To answer leaders’ most pressing questions with statistically-accurate data and insights in the midst of COVID-19, the research team at CGK led a national study across generations. We looked into what each generation was experiencing when it came to remote work, what leaders can do to understand how to drive performance and the role of trust within remote work. We wanted to know:

• What is each generation’s workplace experience during this pandemic?

• What are workers’ perspectives when it comes to accountability, alignment, and having the technology resources they need to do their jobs remotely?

• What are the qualities each generation most want from their managers and supervisors during these times?

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Below are a few of the surprising findings from the study:

47% of all Americans

are working completely remote or from home

49% of all Americans

have used Zoom or other video platforms for the first time ever!

After the pandemic 47% of all Americans

would prefer to work remotely part of the time

After the pandemic 35% of all Americans

would prefer to continue working remotely full time

“One of the most shocking findings from the national study was that Gen Z reported the greatest loss of hours, furloughs, and change in job responsibilitiesmore so than Millennials, Gen X, and Baby Boomers.”

—Jason Dorsey, President, CGK

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In particular, the research found that employee expectations and workplace confidence are shifting dramatically, and the need for innovation in leadership is greater than ever. Leaders need new strategies and research-based actions to inform how they can attract, keep, and lead each generation of workers—whether “knowledge worker” with workplace flexibility or frontline worker that must be in a more traditional workplace.

If you’re a leader or a manager, these are exactly the findings you want that you can’t get anywhere else. To get all the findings download the report now by filling out the form on this page.

For virtual presentations, custom research, strategic advisory work, or media inquiries, please contact Info@GenHQ.com or +1 (512) 259-6877.

About this National Generational Research Study

This custom study was designed by The Center for Generational Kinetics and conducted online from April 28, 2020, to May 4, 2020. The survey was administered to 1,000 U.S. respondents ages 18-90. The total sample was weighted to the current U.S. Census data for age, region, gender, and ethnicity. Figures are statistically significant at the 95% confidence level. The margin of error is +/-3.1 percentage points.

Generational Research, Speaking and Advisory That Solves Challenges for Leaders

The Center for Generational Kinetics has led more than 65 generational studies, spanning four continents and multiple languages. Each year, we work with over 100 clients, from global retailers and financial services leaders to pioneering technology companies. We have helped financial service providers invent new products and offers, launched new cars to a new generation of buyers, and helped hospitals attract and retain the next generation of nurses.

We are passionate about helping you solve your generational challenges and drive measurable results. Contact us now to schedule an initial consultation with our research, consulting, or speaking teams.

“Contrary to what many people believe, a majority of Americans across generations do not want to work remotely after the pandemic.”

—Denise Villa, PhD, CEO, CGK