“For the first time in history, the youngest generation is driving behavior of the older generations. The 15-year-old is doing something before the 50-year-old,” says Dorsey. Read More »
Jason Dorsey on the traits of Gen Z for Comstock’s Magazine
The next generation is both pragmatic and tech-savvy
In a recent interview with Comstock’s Magazine, Gen Z Expert and researcher Jason Dorsey highlighted how technology has groomed the youngest generation in ways we’ve never seen before.
We raised $20,000 in scholarships for Gen Z!
Scholarship funds will go directly to students and their education provider
I’m incredibly excited to announce that in partnership with Distributor Contractor Association we raised $20,000 in scholarship money
What makes this extra special for me personally, is that I raised 4x more in scholarship money than I actually earned when I was in college! Read More »
21st-Century Marketers Struggle with Things Millennials Aren’t Buying
The non-conformity of Millennial consumers challenges retail
The mid-20th century’s tried-and-true products and services do not appeal to Millennial consumers.
Marketers can attract Millennials by responding to their core values, realizing that the shopping priorities of their parents don’t apply to this group. Read More »
What’s in a Name? Gen Z vs iGen
(and Other Names that Didn't Stick)
Although there were multiple contenders for the definitive name, "Gen Z" is the current winner. Here are other names and why they didn't stick.
In the end, we have settled on "Generation Z," or, simply "Gen Z," to title if not group together the current and emerging characteristics, trends, and behaviors that collectively help to define this generation. Read More »
Jason Dorsey details newest youth communication craze in Fox Interview
"Live Chilling" is how Gen Z Hangs Out
The ease and functionality of online “live chilling” make it most appealing to youth. Dorsey explains they are “using one of these apps on their phone, in their living room – connecting to people in other living rooms, and that’s hanging out.”
They are maintaining friendships via the internet much like previous generations would have utilized a local coffee shop, and according to leading Gen Z expert and researcher Jason Dorsey, “This is not going away”. Read More »
3 Generational Differences That You May Not Know
From a Millennial POV
Through this diverse frontline experience I’ve had the chance to interact with thousands of leaders on all sides the generational divide.
Here are the three things I’ve learned along the way speaking to all five generations of employees and influencers. Read More »
Jason and Pew Research Debate Why Millennials Aren’t Moving on NPR
The mobile generation is choosing to stay put
Jason Dorsey, the founder of The Center for Generation Kinetics, debates Pew Research on underlying reasons that keep millennials stationary.
This is a stage of life foreign to many previous generations. It is a stage where a person craves the freedoms of adulthood, and yet is not equipped to handle the responsibilities that come with it. Read More »
3 Actions that Set Apart the Leaders Who Are Winning Over Millennials
Empathize, Recognize, Adapt
Certified Speaker for The Center for Generational Kinetics, Alicia Rainwater, outlines 3 actions that will improve connection and engagement with Millennials.
In my work with leaders across industries, I have come to notice a pattern among the companies and organizations that are gaining Millennial clients and getting the most out of their Millennial employees. Read More »
5 Questions With Matt Beaudreau, CGK Certified Speaker
Get to know our dynamic certified speaker!
This is the first in our three-part series in which you will get to know each of our certified speakers and see what they think about generations!
Jason & The Center Featured in the New York Times!
Streaming services and the ease with which you can record shows to watch later have created a perfect storm for tech-dependent Millennials to curate their own personal TV watching experience.
