What’s in a Name? Gen Z vs iGen

(and Other Names that Didn't Stick)

Although there were multiple contenders for the definitive name, "Gen Z" is the current winner. Here are other names and why they didn't stick.

Jason Dorsey details newest youth communication craze in Fox Interview

"Live Chilling" is how Gen Z Hangs Out

The ease and functionality of online “live chilling” make it most appealing to youth. Dorsey explains they are “using one of these apps on their phone, in their living room – connecting to people in other living rooms, and that’s hanging out.”

Jason Dorsey details newest youth communication craze in Fox Interview

They are maintaining friendships via the internet much like previous generations would have utilized a local coffee shop, and according to leading Gen Z expert and researcher Jason Dorsey, “This is not going away”. Read More »

CATEGORIES: iGen / Gen Z Media Technology Uncategorized

3 Generational Differences That You May Not Know

From a Millennial POV

Through this diverse frontline experience I’ve had the chance to interact with thousands of leaders on all sides the generational divide.

Jason and Pew Research Debate Why Millennials Aren’t Moving on NPR 

The mobile generation is choosing to stay put

Jason Dorsey, the founder of The Center for Generation Kinetics, debates Pew Research on underlying reasons that keep millennials stationary.

3 Actions that Set Apart the Leaders Who Are Winning Over Millennials

Empathize, Recognize, Adapt

Certified Speaker for The Center for Generational Kinetics, Alicia Rainwater, outlines 3 actions that will improve connection and engagement with Millennials.

5 Questions With Matt Beaudreau, CGK Certified Speaker

Get to know our dynamic certified speaker!

This is the first in our three-part series in which you will get to know each of our certified speakers and see what they think about generations!

Jason & The Center Featured in the New York Times!

Streaming services and the ease with which you can record shows to watch later have created a perfect storm for tech-dependent Millennials to curate their own personal TV watching experience.

Study: Views of the Sharing Economy Differ Dramatically By Generation

New study reveals how different generations feel about the new wave of businesses and apps, such as Uber and Airbnb

A decade ago, if your friend told you they were getting a ride home from an absolute stranger just from pressing a button on their smartphone, you probably would have questioned their sanity, and then probably called the police. A decade ago, staying at someone else’s house when they weren’t there would have been called either couch surfing or squatting, depending on the scenario.

Study: Views of the Sharing Economy Differ Dramatically By Generation

Now, companies like Uber, Lyft and Airbnb have become accepted, embraced, and even, in some cases, synonymous with the service they provide. For the youngest generation, iGen – also known as Generation Z or Centennials – they have never known a time before you leveraging your own car or an extra bedroom in your home was a viable business option. Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings Technology Uncategorized

Online Privacy Expectations Differ Dramatically Between Gen Z and Older Generations

New study reveals just how important online privacy and security is to the youngest generation

Gen Z is the first true cloud-based generation. Let’s break that down.

Online Privacy Expectations Differ Dramatically Between Gen Z and Older Generations

This doesn’t mean that Gen Z, also known as iGen, Generation Z, or Centennials, has their “heads in the clouds.” In fact, quite the opposite. This young generation is already being hailed as a surprisingly pragmatic and hardworking generation. What it means is that iGen are coming of age only knowing cloud-based storage. Whether it’s saving photos or working collaboratively on documents for school projects, they take for granted the fact that they don’t have to lug around floppy disks or worry about losing a flash drive. Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings Technology Uncategorized

The Secret to Keeping Mentally Sharp? Smartphones.

Is 60 the new 40? The prominence of smartphones, mobile devices and computer technology could be keeping Baby Boomers mentally young...

Contrary to popular belief, smartphones and other mobile technology may have the potential to improve brain functions. A new study published in the journal Intelligence found that the use of computers and mobile phones could partly explain why today’s Baby Boomers—those born between 1946 and 1964—appear to be four to eight years younger, cognitively, than a similar population less than a decade ago.