According to a recent article in American Banker, Millennials’ reluctance to forge relationships with banks does not mean banks are doomed forever... Read More »
The surprising findings from a landmark study on paycards prove that banks need to be doing more to win over Millennial customers.
Traditional banking, checking accounts, and credit cards are outdated…at least if you ask a Millennial.
A new study shows that traditional grocery stores might be losing traction with Millennials
For many, grocery shopping is nothing more than a weekly (or bi-weekly, if you run out of milk too soon) chore. It takes some budgeting and pre-planning, but usually people get into a semi-regular routine when it comes to going up and down the aisles. But for Millennials, traditional grocery shopping can seem outdated and like a waste of time in the face of new technology.
Millennials’ shopping and eating behaviors are exceptional, and function as a kind of barometer for future consumer behavior.... Read More »
Following his keynote speech at the Travel Exchange ’16 opening ceremony, Dorsey provided key generational insights to Courier Magazine
"We're seeing breakdowns in the workplace," said Jason Dorsey, Chief Strategy Officer and Millennials Expert at The Center for Generational Kinetics, in an interview with Courier Magazine's Bob Rouse.
In the age of mobile everything, comparison-shopping is more prevalent than ever, and it’s iGen that’s looking for deals the most
Does the word “Amazon” conjure up images of online shopping instead of a river in South America? When you think about shopping for a new pair of shoes, do you first check the Internet – sometimes several different sites – before you even consider making a trek to the mall? Is paying for something with cash a foreign concept to you? If you answered, “yes” to these questions, you may be a member of iGen, also known as Generation Z.
To older generations, the very definition of shopping is changing as the digital world merges with the brick-and-mortar world. This blurred shopping reality is one in which stores are always open, inventory is always available somewhere and Amazon just might deliver within hours of you placing your order. But this isn’t a new phenomenon to iGen: it is all iGen has ever known... Read More »
Gift cards were once seen as the last-minute alternative to thoughtful gifts, but new research shows that personalizing them forms connections as strong or stronger than giving physical gifts.
Shopping for holiday presents is supposed to be a fun way to show your appreciation for your friends and loved ones. However, we all know at least one person who is impossible to shop for! Whether they’re the type that seems to “have it all” or has extremely discerning tastes, this is the person who is usually last to get crossed off your “to-shop for” list.
It’s likely that this difficult person on your list is a Millennial. Whether this persnickety Millennial you’re shopping for is your child, niece or nephew or your friend or co-worker, you might find yourself racking your brain for the perfect gift – or at least one that won’t be re-gifted... Read More »
Clearing up major misconceptions about Millennials’ behaviors and attitudes about saving, investing, and planning for the future.
There are a lot of rumors circulating about Millennials and money, and for good reason. Millennials are a massive generation with buying power to rival – and eventually surpass – Baby Boomers. But when it comes to retirement, investing, and planning for the future, financial services professionals such as financial advisors are either in the dark or working with a set of false information.
Jason Dorsey, Millennial Expert and President of The Center for Generational Kinetics, spoke with the Insured Retirement Institute to clear up major misconceptions, acknowledge stereotypes, and discuss the next steps financial professionals need to take in order to stay relevant and competitive in their field... Read More »
With a growing number of new Millennial homeowners, home improvement stores look for ways to tap into this generation’s unique needs and preferences.
For Millennials, also known as Gen Y, personalization is key in every aspect of life, from their Chipotle orders to their sneaker designs. It should come as no surprise, then, that Millennials also have very specific ideas on what their homes should look like.
Even though many Millennials still live with their parents well into their late twenties, a different set of Millennials is embarking on homeownership... Read More »
Funded by little more than allowance money and hourly wages from after-school jobs, iGen (aka Gen Z) is already armed with specific attitudes about banking.
iGen, also known as Generation Z, may be young, but that doesn’t make them any less opinionated than their Millennial predecessors. However, iGen’s preferences for everything from the clothes they wear to what they’re looking for in a job are already proving to be vastly different than those of Millennials. And iGen’s money preferences go deeper than merely what they buy—they already have specific inclinations about how they bank.
A recent article from the Financial Brand reported new findings from the 2015 TD Bank Checking Experience Index, which showed that iGen might soon make the “bank” in the most traditional sense a foreign concept. Even using a bank’s website to pay bills and check accounts online is outdated to them; they much prefer using mobile banking through an app on their smartphone... Read More »
New research uncovers Millennials' true feelings about car maintenance
A popular media story says that Millennials don’t like cars. The story goes that Millennials’ transportation needs are being answered by mass transit, Uber, or borrowing their mom’s minivan. In fact, some pundits go so far as to say Millennials “hate” cars. But is this true?
Do Millennials love, hate or have some other view about cars and driving? To uncover the answer, The Center for Generational Kinetics conducted a nationwide survey of 1,000 Americans, aged 18 to 65, who own cars or are the primary driver of a car. The study was regionally representative and included Millennials, Generation X and Baby Boomers. In short, the study is a snapshot of the Americans with the greatest direct exposure to cars... Read More »
How can companies target more than one generation at once and still remain true to their brand?
Any company who has remained in business for the better part of a century knows the importance of adjusting a marketing strategy to stay relevant and competitive in their field. No matter how niche or need-to-have your product or service is, the only way to stay afloat in a noisy and saturated market is to examine your consumer base, determine how to reach them best and—this is the part a lot of businesses forget—discover who your future customers will be.
Many companies right now are struggling to successfully market to and attract new Millennial customers. Millennials, those born between 1977 and 1995, are known to have unique preferences compared to the generations before them... Read More »