Study: The Youngest Consumers are Shaping Buying Habits of Oldest Consumers

In the age of mobile everything, comparison-shopping is more prevalent than ever, and it’s iGen that’s looking for deals the most

Does the word “Amazon” conjure up images of online shopping instead of a river in South America? When you think about shopping for a new pair of shoes, do you first check the Internet – sometimes several different sites – before you even consider making a trek to the mall? Is paying for something with cash a foreign concept to you? If you answered, “yes” to these questions, you may be a member of iGen, also known as Generation Z.

Study: The Youngest Consumers are Shaping Buying Habits of Oldest Consumers

To older generations, the very definition of shopping is changing as the digital world merges with the brick-and-mortar world. This blurred shopping reality is one in which stores are always open, inventory is always available somewhere and Amazon just might deliver within hours of you placing your order. But this isn’t a new phenomenon to iGen: it is all iGen has ever known... Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings Selling & Marketing

How to Make Sure Your Gift Won’t Get Re-Gifted This Holiday Season

Gift cards were once seen as the last-minute alternative to thoughtful gifts, but new research shows that personalizing them forms connections as strong or stronger than giving physical gifts.

Shopping for holiday presents is supposed to be a fun way to show your appreciation for your friends and loved ones. However, we all know at least one person who is impossible to shop for! Whether they’re the type that seems to “have it all” or has extremely discerning tastes, this is the person who is usually last to get crossed off your “to-shop for” list.

What Financial Service Professionals Need to Know About Millennials Now

Clearing up major misconceptions about Millennials’ behaviors and attitudes about saving, investing, and planning for the future.

There are a lot of rumors circulating about Millennials and money, and for good reason. Millennials are a massive generation with buying power to rival – and eventually surpass – Baby Boomers. But when it comes to retirement, investing, and planning for the future, financial services professionals such as financial advisors are either in the dark or working with a set of false information.

Keeping an Eye on DIY: Home Improvement Soars for Millennials

With a growing number of new Millennial homeowners, home improvement stores look for ways to tap into this generation’s unique needs and preferences.

For Millennials, also known as Gen Y, personalization is key in every aspect of life, from their Chipotle orders to their sneaker designs. It should come as no surprise, then, that Millennials also have very specific ideas on what their homes should look like.

iGen’s Banking Preferences: Get Your Debit Cards Ready

Funded by little more than allowance money and hourly wages from after-school jobs, iGen (aka Gen Z) is already armed with specific attitudes about banking.

iGen, also known as Generation Z, may be young, but that doesn’t make them any less opinionated than their Millennial predecessors. However, iGen’s preferences for everything from the clothes they wear to what they’re looking for in a job are already proving to be vastly different than those of Millennials. And iGen’s money preferences go deeper than merely what they buy—they already have specific inclinations about how they bank.

iGen’s Banking Preferences: Get Your Debit Cards Ready

A recent article from the Financial Brand reported new findings from the 2015 TD Bank Checking Experience Index, which showed that iGen might soon make the “bank” in the most traditional sense a foreign concept. Even using a bank’s website to pay bills and check accounts online is outdated to them; they much prefer using mobile banking through an app on their smartphone... Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings Selling & Marketing Technology

Millennials and Cars: Clearing Up the Misconception

New research uncovers Millennials' true feelings about car maintenance

A popular media story says that Millennials don’t like cars. The story goes that Millennials’ transportation needs are being answered by mass transit, Uber, or borrowing their mom’s minivan. In fact, some pundits go so far as to say Millennials “hate” cars. But is this true?

Millennials and Cars: Clearing Up the Misconception

Do Millennials love, hate or have some other view about cars and driving? To uncover the answer, The Center for Generational Kinetics conducted a nationwide survey of 1,000 Americans, aged 18 to 65, who own cars or are the primary driver of a car. The study was regionally representative and included Millennials, Generation X and Baby Boomers. In short, the study is a snapshot of the Americans with the greatest direct exposure to cars... Read More »

CATEGORIES: Generations Millennials / Gen Y Research Findings Selling & Marketing Technology

Bridging the Generational Marketing Divide: Millennials vs. Boomers

How can companies target more than one generation at once and still remain true to their brand?

Any company who has remained in business for the better part of a century knows the importance of adjusting a marketing strategy to stay relevant and competitive in their field. No matter how niche or need-to-have your product or service is, the only way to stay afloat in a noisy and saturated market is to examine your consumer base, determine how to reach them best and—this is the part a lot of businesses forget—discover who your future customers will be.

Top 5 Hits & Misses When Targeting Millennials

What companies need to know—and avoid—when making loyal customers out of Millennials

Millennials’ spending habits are changing the ways entire industries operate. Any retailer wanting to stay current and competitive with this generation needs to take notice. Millennials are an enormous generation, with unparalleled buying power, so winning them over now could mean dramatic growth immediately and in the near future.

Millennials Prefer Cash to Traditional Wedding Gifts

Millennials, who delay marriage until later in life, are discovering that they need cash more than traditional home goods.

Millennials, also known as Gen Y, have been known to buck traditions, forcing retailers, employers, and even society as a whole to adjust to their contemporary lifestyles. It should come as no surprise, then, that one of the industries Millennials are having a huge impact on is the wedding industry.

Millennial Consumers ARE Buying—But Not What You Think

This generation is buying differently from Gen X and Boomers

The Center for Generational Kinetics’ and our Millennial generation researcher, Jason Dorsey, was recently featured in a MarketWatch article noting the emerging purchasing trends of Millennials (also known as Gen Y). Although there has certainly been an economic shift toward younger people’s renting rather than owning (and there’s almost nothing missing from the list – clothing, shoes, gardens, accessories), three consumer trends demonstrate that the concept of ownership is still alive and well, even among Millennials.