One discovery is clear: Gen Z will now have a birth year cut-off date of approximately 2015. Read More »
COVID-19 Will Define Gen Z and the Next Generation
Business Insider Interviews CGK President Jason Dorsey About the Post-Pandemic Generation
At The Center for Generational Kinetics, we are closely researching the impact of COVID-19 on Gen Z. We’re especially focused on how the pandemic will change the attitudes, behaviors, and expectations of this generation at their critical time in their emergence.
Gen Z and COVID-19: A Generational Defining Moment
An Update from CGK's CEO Denise Villa, Ph.D., and President Jason Dorsey
At CGK, we study the Generation Defining Moments that shape each generation, including Gen Z, Millennials, Gen X, and Baby Boomers.
Based on our research, we believe the COVID-19 pandemic is the Generation Defining Moment that has shaped Gen Z at this critical time in their transition into adulthood. Read More »
Gen X parents are raising Gen Z kids very differently than Baby Boomers raised Millennials
Bloomberg News recently wrote a feature story on Gen Z, and The Center for Generational Kinetics played a key role!
Gen Z represents the greatest generational business opportunity of the last fifteen years.
Understanding the influence of Gen X parents on Gen Z—and the resulting behaviors and expectations—enables business leaders to design strategies and solutions that will help Gen Z thrive. Read More »
4 Strategies for Recruiting Gen Z Employees
We spoke with Fortune about what our research shows works with this fast-emerging generation
Understanding Gen Z as employees is incredibly urgent for leaders and managers as Gen Z is soon to be the fastest-growing generation in the workforce.
CGK’s co-founder and acclaimed Gen Z keynote speaker Jason Dorsey spoke to Fortune about the nuances of recruiting this new generation. Read More »
Our researchers uncovered an important Millennial trend–and it was featured on Business Insider!
We discovered Millennials are splitting into two generations. Economically, that is.
At The Center for Generational Kinetics, we are passionate about uncovering important generational trends, changes, and insights.
These are the must-know generational insights that leaders can use to help understand and bridge generations. Read More »
Defensible Difference™ Solutions for Your Business
Customized services to help you stand out in any marketplace
The Center for Generational Kinetics is passionate about helping brands stand out in crowded markets.
Our unique approach applies our Defensible Difference™ speaking, consulting, research, and solutions to your complicated challenges. Read More »