CGK President Jason Dorsey On FOX Business Discussing Gen Z’s Impact on the Economy and How TikTok is Influencing Them

Personal finance is often not taught in today’s school system, so Gen Z is going where they naturally hang out and look for the information they need: TikTok.

Gen Z needs to be diligent in continuing their personal financial education and doing their research before following every piece of advice given by someone on their favorite platform.

CGK President Jason Dorsey On FOX Business Discussing Gen Z’s Impact on the Economy and How TikTok is Influencing Them

Did you know: A recent study found that 41% of Gen Zers have turned to TikTok for financial advice and investment tips. But is this a good idea? And what does it mean for the future of finance and financial education? Read More »

CATEGORIES: Gen Z Media Research

NBC News Now Interview: Discussing Gen Z’s Major Life Changes Since COVID-19

CGK President Jason Dorsey Shared Our New Insights Into What We Believe The Future May Hold For This Exciting New Generation

Without question, the pandemic is the generation-defining event moment of Gen Z.

NBC News Now Interview: Discussing Gen Z’s Major Life Changes Since COVID-19

While Gen Z shares in the story that they clearly feel overwhelmed by all of the changes and lost opportunities that the pandemic has brought to them, the future is still bright for this inspiring generation that has navigated an incredibly difficult time. Read More »

CATEGORIES: Gen Z Media Research

COVID-19 Will Define Gen Z and the Next Generation

Business Insider Interviews CGK President Jason Dorsey About the Post-Pandemic Generation

At The Center for Generational Kinetics, we are closely researching the impact of COVID-19 on Gen Z. We’re especially focused on how the pandemic will change the attitudes, behaviors, and expectations of this generation at their critical time in their emergence.

Gen Z and COVID-19: A Generational Defining Moment

An Update from CGK's CEO Denise Villa, Ph.D., and President Jason Dorsey

At CGK, we study the Generation Defining Moments that shape each generation, including Gen Z, Millennials, Gen X, and Baby Boomers.

Gen Z and COVID-19: A Generational Defining Moment

Based on our research, we believe the COVID-19 pandemic is the Generation Defining Moment that has shaped Gen Z at this critical time in their transition into adulthood. Read More »

CATEGORIES: Gen Z Generations Research

Gen X parents are raising Gen Z kids very differently than Baby Boomers raised Millennials

Bloomberg News recently wrote a feature story on Gen Z, and The Center for Generational Kinetics played a key role!

Gen Z represents the greatest generational business opportunity of the last fifteen years.

4 Strategies for Recruiting Gen Z Employees

We spoke with Fortune about what our research shows works with this fast-emerging generation

Understanding Gen Z as employees is incredibly urgent for leaders and managers as Gen Z is soon to be the fastest-growing generation in the workforce.

Our researchers uncovered an important Millennial trend–and it was featured on Business Insider!

We discovered Millennials are splitting into two generations. Economically, that is.

At The Center for Generational Kinetics, we are passionate about uncovering important generational trends, changes, and insights.

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