Our research found that 73% of Gen Z follow at least one brand on social media and 52% are following three brands or more. Read More »
46% of Gen Z follow more than 10 online influencers
According to our national study, “The State of Gen Z™ 2018,” 46% of Gen Z follow more than 10 online influencers (10% even follow 50 or more!).
New study finds Gen Z phone usage outpaces previous generations
You thought Millennials were hooked to their phones? They don’t hold an iPhone flashlight to Gen Z.
According to our new national study, titled “The State of Gen Z™ 2018,” this mobile-dependent generation is reliant on their smartphone for everything and views it as an extension of themselves. Read More »
New Study Finds Gen Z Creates Digital Celebrities Out of Social Influencers
Our new national study titled “The State of Gen Z™ 2018,” found that Gen Z, ages 13-22, is redefining who is influential in today’s marketplace.
According to the study, Gen Z expects to interact with brands on social media and is doing so in greater numbers than Millennials. Read More »
Does Gen Z see VR as a trendy gadget, or will VR be this generation’s iPhone?
As virtual reality (VR) and augmented reality (AR) mature, Gen Z is poised to become the first generation to truly adopt these new experiences
While immersing themselves in a digital world is already a part of their daily “normal” lives—VR and AR will intensify the degree of immersion. Read More »
CGK Researcher Jared Boucher shares what you need to know right now about Gen Z to be prepared for what’s next
Listen up all you curious and fascinated marketers, brands, employers, teachers, and parents out there! There’s a new kid in town and you might be surprised with some of their unique trends and behaviors.
Gen Z, roughly 22 and younger, is the new emerging generation that represents the future of our country and they are proving to be modern, dependent, and more diverse than any previous generation. Read More »
New original research from Broadridge Financial Solutions and CGK shows that Millennials may favor savings accounts over retirement accounts
Is there really such a big difference between a regular savings account and a retirement account?
Some Millennials might not think so, which should give many financial professionals pause. Read More »
Leading behavioral designer Heather Watson shares the different ways Gen Z uses each social media platform
“How does Gen Z use social media?” “What are their habits and preferences for each platform?”
These are the types of questions we try to answer with our research. Each month, we invite local Gen Zers to come together and share their thoughts on a variety of topics, from their plans for retirement savings to their preferences on feedback in the workplace. Read More »
Could Millennials be the first generation to make space travel a vacation option?
While they might not have the same spending power as Baby Boomers when it comes to vacations, Millennials are passionate about traveling and seeking out new life experiences.
According to a recent Pew Research Center survey on space tourism, Millennials were the most likely generation (63%) to say they would be interested in a space travel vacation. Read More »
The Center’s Director of Research Elli Denison Ph.D. answers your most-asked questions about generations!
Elli Denison, Ph.D., is Director of Research at The Center for Generational Kinetics. Dr. Denison designs and leads all of The Center’s research, including quantitative, qualitative and mixed method. Read More »
Discover from The Center’s behavioral designer Heather Watson how you can keep your Gen Z employees engaged with a little—or maybe a lot—of feedback!
Gen Z is growing up, graduating college, and starting to enter your workforce. While you probably feel you just got a handle on adapting to Millennials’ workplace preferences, it’s already time to start focusing on this next generation of workers: Generation Z.
So, what’s the secret to engaging Gen Z at work? Feedback—and lots of it! Read More »