One consumer trend Gen Z is not only driving but redefining is a deep expectation for sustainability from brands, retailers, merchants, supply chains, manufacturers, and all contact points in between (including payments!). Read More »
CGK President Jason Dorsey Talking to CNBC About Gen Z’s Desire for Sustainability and the Rise of Greenwashing
Gen Z’s desire for sustainable products and businesses is robust and growing.
As companies recalibrate and adapt to fit Gen Z’s quest for sustainability and improving the planet, a new and overlooked but important reality has emerged: greenwashing.
In BBC News Explaining Millennials’ Unexpected Real-World Journey
Many Millennials feel like they have not reached the ambitious goals they set earlier in life.
Millennials have frequently come of age being criticized as lazy or entitled, which only adds weight and frustration to missed goals. However, we all know that generations don’t grow up in a vacuum. There are many factors at play that shape them.
Understanding the specific challenges Millennials have faced helps us to understand the complexity of the generation. Read More »
CGK President Jason Dorsey Speaking Alongside a 4-Star General about Gen Z!
"I was honored to share the stage—both in-person and virtually—with General Paul E. Funk II, the head of TRADOC for the US Army."
"The in-person presentation was especially inspiring for me because we delivered the program on-site at The Center for Generational Kinetics headquarters in Austin, Texas!"
General Funk is a four-star general and has an incredible personal story and record of leadership and service. Read More »
Sharing New Insights with Financial Advisors Across the US In-Person
Great advisors don’t take a family’s or company’s business for granted.
Our work shows that there is zero generational advantage to attracting and keeping Millennials (and Gen Z) as clients simply because an advisor is in their generation. Whichever advisor best adapts to connect with these generations will earn their trust, business, and loyalty.
Contrary to popular opinion, Millennials are often the #1 group to refer new clients to financial advisors! Read More »
Talking to Fast Company About Whether or Not The Oldest Millennials Are Now Middle-Aged
A good number of older Millennials are not willing to give in to the idea of being middle-aged. Learn why in the blog post and Fast Company story!
It turns out that the majority of older Millennials feel that middle age has arrived or is just around the corner. They often say that turning the “big 4-0” is the determining factor.
In looking back across recent generations, the term “middle age” has been loosely defined and redefined from generation to generation. Read More »
TikTok and Gen Z: Now is the Time for Established Companies to Adapt and Connect
S&P Global Feature Story with CGK President Jason Dorsey
CGK President Jason Dorsey shared with S&P Global how important it is for companies to position themselves to win Gen Z consumers now—and how some are already succeeding.
If brands want to be successful with Gen Z, they must innovate to engage, build trust, and create excitement with this incredibly important generation of trendsetting consumers. Read More »
The 7 Key Insights You Need to Know Now to Connect with Gen Z
Jason Dorsey Shares CGK's Latest Gen Z Research In Feature Story for MarketWatch
In his research-driven article, CGK President, generational researcher, and author of Zconomy Jason Dorsey shared what you need to know to understand and connect to Gen Z now.
From the way they save money and work, to find a job, to how they choose to shop, vote, and march in the physical and digital streets, Gen Z is redefining what it means to participate in shaping in our constantly changing world. Read More »
Exciting New CGK Research Studies – Now Available Online
Access our latest generational research discoveries from studies led during the COVID-19 pandemic
At CGK, we are continually leading original research to separate myth from truth when it comes to generations, from Baby Boomers to Generation Z.
When the pandemic began, CGK saw the generational aspect of the pandemic unfolding and immediately started work on new studies to uncover the impact of the pandemic on each generation. Read More »
Make your Next Virtual Meeting, Conference, or Online Event a Resounding Success!
CGK President Jason Dorsey Has Delivered Virtual Presentations to More Than 100,000 Leaders in over 100 Countries
As President of CGK, Jason combines our extensive generational research, unique insights, and practical solutions with his trademark interactive presentation style.
Every week, he’s delivering interactive virtual keynotes, VIP virtual roundtables, and high-energy webinars for leaders around the world. Read More »
Dr. Denise Villa Joins Zedd for Columbia Sportswear’s SH/FT Footwear Launch in NYC
Gen Z expert and CGK CEO shares insights at the launch of a new shoe line ideal for Gen Z
Young people are increasingly moving to urban areas, and this urbanization is influencing what they purchase, from food to footwear.
Columbia Sportswear's SH/FT footwear is designed to fit the pavement-to-park lifestyle of emerging generations. Read More »