How to Engage with Gen Z on Social Media

For brands looking to engage with Gen Z, Instagram and Snapchat are key

Our State of Gen Z 2018 Report shows that the youngest generation’s preferences for interacting across platforms varies dramatically.

Gen Z Creates Digital Celebrities

46% of Gen Z follow more than 10 online influencers

According to our national study, “The State of Gen Z 2018,” 46% of Gen Z follow more than 10 online influencers (10% even follow 50 or more!).

Gen Z’s Tech Dependence Surpasses Millennials

New study finds Gen Z phone usage outpaces previous generations

You thought Millennials were hooked to their phones? They don’t hold an iPhone flashlight to Gen Z.

Gen Z’s Tech Dependence Surpasses Millennials

According to our new national study, titled “The State of Gen Z 2018,” this mobile-dependent generation is reliant on their smartphone for everything and views it as an extension of themselves. Read More »

CATEGORIES: iGen / Gen Z Research Findings

“The State of Gen Z 2018” Research Findings

New Study Finds Gen Z Creates Digital Celebrities Out of Social Influencers

Our new national study titled “The State of Gen Z 2018,” found that Gen Z, ages 13-22, is redefining who is influential in today’s marketplace.

Will Gen Z Make Virtual Reality the Next Big Technology?

Does Gen Z see VR as a trendy gadget, or will VR be this generation’s iPhone?

As virtual reality (VR) and augmented reality (AR) mature, Gen Z is poised to become the first generation to truly adopt these new experiences

Top 10 Ways Gen Z is Shaping the Future

CGK Researcher Jared Boucher shares what you need to know right now about Gen Z to be prepared for what’s next

Listen up all you curious and fascinated marketers, brands, employers, teachers, and parents out there! There’s a new kid in town and you might be surprised with some of their unique trends and behaviors.

Millennial Savings Perceptions vs. Reality

New original research from Broadridge Financial Solutions and CGK shows that Millennials may favor savings accounts over retirement accounts

Is there really such a big difference between a regular savings account and a retirement account?

5 Ways Gen Z Uses Social Media That Will Surprise You

Leading behavioral designer Heather Watson shares the different ways Gen Z uses each social media platform

“How does Gen Z use social media?” “What are their habits and preferences for each platform?”

Millennials Want to Go to Space More Than Any Other Generation

Could Millennials be the first generation to make space travel a vacation option?

While they might not have the same spending power as Baby Boomers when it comes to vacations, Millennials are passionate about traveling and seeking out new life experiences.

Top 8 Questions About Generations Answered

The Center’s Director of Research Elli Denison Ph.D. answers your most-asked questions about generations!

Top 8 Questions About Generations Answered

Elli Denison, Ph.D., is Director of Research at The Center for Generational Kinetics. Dr. Denison designs and leads all of The Center’s research, including quantitative, qualitative and mixed method. Read More »

CATEGORIES: Generations Research Findings