Investing is a Very Personal Matter for Millennials

We spoke to MarketWatch about the research findings from a national study we led on Millennials and investing with Broadridge Financial Solutions

The Baby Boomer generation was taught—and subsequently taught many of their Gen X kids—that discussing finances was taboo. Like so many social customs of their predecessor generations, Millennials have upended that mindset.

What are Generation Z’s Social Media Preferences?

Here is what we uncovered as part of our ongoing national quantitative Gen Z research

For Generation Z, social media has always been a part of their lives. In fact, they don’t view it as media at all.

5 Quick Ways to Effectively Recruit Gen Z Employees

Our top tips for hiring the generation after Millennials

Recruiting Gen Z employees into the workplace is a totally different game than it was for Millennials.

2018 – 8 of our favorite highlights you made possible

Our team voted on our Top 8 Moments from 2018

To share with you the journey your support has helped us make possible, our team voted on our Top 8 Moments from 2018.

How to Engage with Gen Z on Social Media

For brands looking to engage with Gen Z, Instagram and Snapchat are key

Our State of Gen Z 2018 Report shows that the youngest generation’s preferences for interacting across platforms varies dramatically.

Gen Z Creates Digital Celebrities

46% of Gen Z follow more than 10 online influencers

According to our national study, “The State of Gen Z 2018,” 46% of Gen Z follow more than 10 online influencers (10% even follow 50 or more!).

Gen Z’s Tech Dependence Surpasses Millennials

New study finds Gen Z phone usage outpaces previous generations

You thought Millennials were hooked to their phones? They don’t hold an iPhone flashlight to Gen Z.

Gen Z’s Tech Dependence Surpasses Millennials

According to our new national study, titled “The State of Gen Z 2018,” this mobile-dependent generation is reliant on their smartphone for everything and views it as an extension of themselves. Read More »

CATEGORIES: iGen / Gen Z Research Findings

“The State of Gen Z 2018” Research Findings

New Study Finds Gen Z Creates Digital Celebrities Out of Social Influencers

Our new national study titled “The State of Gen Z 2018,” found that Gen Z, ages 13-22, is redefining who is influential in today’s marketplace.

Will Gen Z Make Virtual Reality the Next Big Technology?

Does Gen Z see VR as a trendy gadget, or will VR be this generation’s iPhone?

As virtual reality (VR) and augmented reality (AR) mature, Gen Z is poised to become the first generation to truly adopt these new experiences

Top 10 Gen Z Statistics from 2018

CGK Researcher Jared Boucher shares what you need to know right now about Gen Z to be prepared for what’s next

Listen up all you curious and fascinated marketers, brands, employers, teachers, and parents out there! There’s a new kid in town and you might be surprised with some of their unique trends and behaviors.