Will Gen Z Make Virtual Reality the Next Big Technology?

Does Gen Z see VR as a trendy gadget, or will VR be this generation’s iPhone?

As virtual reality (VR) and augmented reality (AR) mature, Gen Z is poised to become the first generation to truly adopt these new experiences

Top 10 Ways Gen Z is Shaping the Future

CGK Researcher Jared Boucher shares what you need to know right now about Gen Z to be prepared for what’s next

Listen up all you curious and fascinated marketers, brands, employers, teachers, and parents out there! There’s a new kid in town and you might be surprised with some of their unique trends and behaviors.

Millennial Savings Perceptions vs. Reality

New original research from Broadridge Financial Solutions and CGK shows that Millennials may favor savings accounts over retirement accounts

Is there really such a big difference between a regular savings account and a retirement account?

5 Ways Gen Z Uses Social Media That Will Surprise You

Leading behavioral designer Heather Watson shares the different ways Gen Z uses each social media platform

“How does Gen Z use social media?” “What are their habits and preferences for each platform?”

Millennials Want to Go to Space More Than Any Other Generation

Could Millennials be the first generation to make space travel a vacation option?

While they might not have the same spending power as Baby Boomers when it comes to vacations, Millennials are passionate about traveling and seeking out new life experiences.

Top 8 Questions About Generations Answered

The Center’s Director of Research Elli Denison Ph.D. answers your most-asked questions about generations!

Top 8 Questions About Generations Answered

Elli Denison, Ph.D., is Director of Research at The Center for Generational Kinetics. Dr. Denison designs and leads all of The Center’s research, including quantitative, qualitative and mixed method. Read More »

CATEGORIES: Generations Research Findings

How to Easily Engage Gen Z Employees in the Workplace

Discover from The Center’s behavioral designer Heather Watson how you can keep your Gen Z employees engaged with a little—or maybe a lot—of feedback!

Gen Z is growing up, graduating college, and starting to enter your workforce. While you probably feel you just got a handle on adapting to Millennials’ workplace preferences, it’s already time to start focusing on this next generation of workers: Generation Z.

How is Generations Research Different from Market Research?

The Center’s Director of Research Elli Denison Ph.D. reveals the advantages of generational research compared to traditional market research

As the Director of Research at The Center, I get asked a lot of questions about the generations research we do for our clients.

What Does Gen Z Value at Work? Register for Our Live Webinar to Find Out!

Sign up for our upcoming webinar to get exclusive research findings on the generation after Millennials

We’ve compiled our original Gen Z data into a live, free webinar that reveals what Gen Z values at work.

How Does Gen Z Actually Use YouTube?

Heather Watson, CGK’s behavioral designer, explains how our latest research discoveries will help your brand engage with Gen Z on YouTube

Gen Z spends a lot of time on YouTube—or as they called it in our last focus group “Google-Tube.” Why? Because they are using it to search for things online the way older generations use Google.