Columbia Sportswear's SH/FT footwear is designed to fit the pavement-to-park lifestyle of emerging generations. Read More »
Gen Z expert and CGK CEO shares insights at the launch of a new shoe line ideal for Gen Z
Young people are increasingly moving to urban areas, and this urbanization is influencing what they purchase, from food to footwear.
We spoke to MarketWatch about the research findings from a national study we led on Millennials and investing with Broadridge Financial Solutions
The Baby Boomer generation was taught—and subsequently taught many of their Gen X kids—that discussing finances was taboo. Like so many social customs of their predecessor generations, Millennials have upended that mindset.
In fact, according to research we at The Center for Generational Kinetics (CGK) led with Broadridge, Millennials want to talk about their finances. And they want that conversation to get personal. Read More »
Here is what we uncovered as part of our ongoing national quantitative Gen Z research
For Generation Z, social media has always been a part of their lives. In fact, they don’t view it as media at all.
For them, it’s how they connect, learn, debate, date, express themselves, and so much more. Social media connects Gen Z to the world around them, but it also connects the world to Gen Z. Read More »
Our top tips for hiring the generation after Millennials
Recruiting Gen Z employees into the workplace is a totally different game than it was for Millennials.
Our latest research reveals some of the top ways you can recruit and retain Gen Z employees into your line of work, no matter the industry. Read More »
Our team voted on our Top 8 Moments from 2018
To share with you the journey your support has helped us make possible, our team voted on our Top 8 Moments from 2018.
On behalf of the entire research, speaking, and consulting team at The Center for Generational Kinetics, thank YOU for being a part of our journey. We are grateful for you. Read More »
For brands looking to engage with Gen Z, Instagram and Snapchat are key
Our State of Gen Z™ 2018 Report shows that the youngest generation’s preferences for interacting across platforms varies dramatically.
For brands looking to get into the social media action but might not know where to start, look to influencers. Read More »
46% of Gen Z follow more than 10 online influencers
According to our national study, “The State of Gen Z™ 2018,” 46% of Gen Z follow more than 10 online influencers (10% even follow 50 or more!).
Our research found that 73% of Gen Z follow at least one brand on social media and 52% are following three brands or more. Read More »
New study finds Gen Z phone usage outpaces previous generations
You thought Millennials were hooked to their phones? They don’t hold an iPhone flashlight to Gen Z.
According to our new national study, titled “The State of Gen Z™ 2018,” this mobile-dependent generation is reliant on their smartphone for everything and views it as an extension of themselves. Read More »
New Study Finds Gen Z Creates Digital Celebrities Out of Social Influencers
Our new national study titled “The State of Gen Z™ 2018,” found that Gen Z, ages 13-22, is redefining who is influential in today’s marketplace.
According to the study, Gen Z expects to interact with brands on social media and is doing so in greater numbers than Millennials. Read More »
Does Gen Z see VR as a trendy gadget, or will VR be this generation’s iPhone?
As virtual reality (VR) and augmented reality (AR) mature, Gen Z is poised to become the first generation to truly adopt these new experiences
While immersing themselves in a digital world is already a part of their daily “normal” lives—VR and AR will intensify the degree of immersion. Read More »