While immersing themselves in a digital world is already a part of their daily “normal” lives—VR and AR will intensify the degree of immersion. Read More »
Will Gen Z Make Virtual Reality the Next Big Technology?
Does Gen Z see VR as a trendy gadget, or will VR be this generation’s iPhone?
As virtual reality (VR) and augmented reality (AR) mature, Gen Z is poised to become the first generation to truly adopt these new experiences
Top 10 Ways Gen Z is Shaping the Future
CGK Researcher Jared Boucher shares what you need to know right now about Gen Z to be prepared for what’s next
Listen up all you curious and fascinated marketers, brands, employers, teachers, and parents out there! There’s a new kid in town and you might be surprised with some of their unique trends and behaviors.
Gen Z, roughly 22 and younger, is the new emerging generation that represents the future of our country and they are proving to be modern, dependent, and more diverse than any previous generation. Read More »
Millennial Savings Perceptions vs. Reality
New original research from Broadridge Financial Solutions and CGK shows that Millennials may favor savings accounts over retirement accounts
Is there really such a big difference between a regular savings account and a retirement account?
Some Millennials might not think so, which should give many financial professionals pause. Read More »
5 Ways Gen Z Uses Social Media That Will Surprise You
Leading behavioral designer Heather Watson shares the different ways Gen Z uses each social media platform
“How does Gen Z use social media?” “What are their habits and preferences for each platform?”
These are the types of questions we try to answer with our research. Each month, we invite local Gen Zers to come together and share their thoughts on a variety of topics, from their plans for retirement savings to their preferences on feedback in the workplace. Read More »
Millennials Want to Go to Space More Than Any Other Generation
Could Millennials be the first generation to make space travel a vacation option?
While they might not have the same spending power as Baby Boomers when it comes to vacations, Millennials are passionate about traveling and seeking out new life experiences.
According to a recent Pew Research Center survey on space tourism, Millennials were the most likely generation (63%) to say they would be interested in a space travel vacation. Read More »
Top 8 Questions About Generations Answered
The Center’s Director of Research Elli Denison Ph.D. answers your most-asked questions about generations!
Elli Denison, Ph.D., is Director of Research at The Center for Generational Kinetics. Dr. Denison designs and leads all of The Center’s research, including quantitative, qualitative and mixed method. Read More »
How to Easily Engage Gen Z Employees in the Workplace
Discover from The Center’s behavioral designer Heather Watson how you can keep your Gen Z employees engaged with a little—or maybe a lot—of feedback!
Gen Z is growing up, graduating college, and starting to enter your workforce. While you probably feel you just got a handle on adapting to Millennials’ workplace preferences, it’s already time to start focusing on this next generation of workers: Generation Z.
So, what’s the secret to engaging Gen Z at work? Feedback—and lots of it! Read More »
How is Generations Research Different from Market Research?
The Center’s Director of Research Elli Denison Ph.D. reveals the advantages of generational research compared to traditional market research
As the Director of Research at The Center, I get asked a lot of questions about the generations research we do for our clients.
What exactly is generations research? How is it different from traditional market research? What extra value does your focus on generations add? Read More »
What Does Gen Z Value at Work? Register for Our Live Webinar to Find Out!
Sign up for our upcoming webinar to get exclusive research findings on the generation after Millennials
We’ve compiled our original Gen Z data into a live, free webinar that reveals what Gen Z values at work.
Gen Z is an extremely tech savvy, hardworking, and connected generation – and our research is showing that they’re shaping up to be very different from Millennials in many key ways, including in the workplace. Read More »
How Does Gen Z Actually Use YouTube?
Heather Watson, CGK’s behavioral designer, explains how our latest research discoveries will help your brand engage with Gen Z on YouTube
Gen Z spends a lot of time on YouTube—or as they called it in our last focus group “Google-Tube.” Why? Because they are using it to search for things online the way older generations use Google.
Find out how our latest research discoveries will help your brand engage with Gen Z on YouTube. Read More »