Online Privacy Expectations Differ Dramatically Between Gen Z and Older Generations

New study reveals just how important online privacy and security is to the youngest generation

Gen Z is the first true cloud-based generation. Let’s break that down.

Online Privacy Expectations Differ Dramatically Between Gen Z and Older Generations

This doesn’t mean that Gen Z, also known as iGen, Generation Z, or Centennials, has their “heads in the clouds.” In fact, quite the opposite. This young generation is already being hailed as a surprisingly pragmatic and hardworking generation. What it means is that iGen are coming of age only knowing cloud-based storage. Whether it’s saving photos or working collaboratively on documents for school projects, they take for granted the fact that they don’t have to lug around floppy disks or worry about losing a flash drive. Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings Technology Uncategorized

What the Youngest Generation Thinks Is Bad Phone Etiquette

Is iGen, aka Gen Z, really using their phone at all the wrong times, or is that a myth? Our study investigates.

Quick: where is your cell phone right now? Is it in your purse? In your pocket? Sitting on your desk next to your laptop? If you’re a member of iGen, also known as Gen Z or Centennials, it might be in your hand. In fact, it might be the medium through which you’re reading this article right now.

What the Youngest Generation Thinks Is Bad Phone Etiquette

It’s no secret that iGen is the generation who grew up with smartphone in hand. In fact, iGen believes people should get smartphones at a younger age than any other generation [link to other blog when it becomes available]. And while older generations have also become accustomed to using their smartphones for nearly everything, the attitudes and behaviors of this youngest generation still challenge, mystify, and frustrate many of us... Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings Technology

How Social Media Dictates Happiness for Generations After Millennials: Gen Z

A single comment on Instagram has more sway over teenagers’ lives than you may think

iGen, the generation after Millennials, cannot remember a time before social media. In fact, social media is not media at all to iGen (also known as Gen Z or Centennials) but, rather, the medium for connecting, learning, showing off, expressing oneself, debating, dating and so much more. Social media connects iGen to the world around them and connects the world to iGen.

Study: The Youngest Consumers are Shaping Buying Habits of Oldest Consumers

In the age of mobile everything, comparison-shopping is more prevalent than ever, and it’s iGen that’s looking for deals the most

Does the word “Amazon” conjure up images of online shopping instead of a river in South America? When you think about shopping for a new pair of shoes, do you first check the Internet – sometimes several different sites – before you even consider making a trek to the mall? Is paying for something with cash a foreign concept to you? If you answered, “yes” to these questions, you may be a member of iGen, also known as Generation Z.

Study: The Youngest Consumers are Shaping Buying Habits of Oldest Consumers

To older generations, the very definition of shopping is changing as the digital world merges with the brick-and-mortar world. This blurred shopping reality is one in which stores are always open, inventory is always available somewhere and Amazon just might deliver within hours of you placing your order. But this isn’t a new phenomenon to iGen: it is all iGen has ever known... Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings Selling & Marketing

Study Reveals Age at Which Young People Think They Should Get Their First Smartphone

How young is too young for a smartphone? It depends on whom you ask!

Do you remember a time when you had to sit in front of a desktop computer to “go online”? Do you remember that unmistakable dial tone as you waited for your AOL interface to load? Do you remember getting kicked off the phone if someone in your house wanted to log on?

Landmark Gen Z Study Reveals Surprising Insights About Generation After Millennials

iGen, aka Gen Z, is quickly becoming the largest, most diverse generation in the US, and they've got major opinions about technology. Here's what we found.

Technology moves so quickly nowadays that it’s nearly impossible to stay abreast of all the new developments. It makes sense then that there’s already a new generation coming up behind Millennials that’s taking the technological reins and bringing about major changes in schools, the workplace, and society at large.

Landmark Gen Z Study Reveals Surprising Insights About Generation After Millennials

Currently age 20 and under, this new generation goes by many names: iGen, Gen Z, Centennials, Founders and more. The undisputed fact is that this generation is soon to be the fastest-growing generation in the workforce, is already the super-majority generation in college and younger, and is the tastemaker of trends that affect all of us, especially when it comes to technology... Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings Technology

The Generational Divide on Self-Driving Cars

Will fast-changing automobile technology wedge a further divide between the oldest and youngest generations?

Self-driving cars used to seem like one of many elements of an idealistic future that looked great on the big screen but would never happen…along with robots that clean up after you and meals in pill form. But as anyone who has ever used a Roomba or drank a meal-replacement shake can tell you, that future is nigh.

Is Your Boss a Millennial?

With more Millennials rising to managerial positions, here’s how to turn potential inter-office conflicts into opportunities for generational growth

With more generations than ever in the workplace at once, may offices are facing some never-before-seen challenges. You have Millennials for whom smartphone use and instantaneous emailing and texting are a given, but also Baby Boomers who still value well-thought-out emails and, yes, even actual phone calls.

How to Make Sure Your Gift Won’t Get Re-Gifted This Holiday Season

Gift cards were once seen as the last-minute alternative to thoughtful gifts, but new research shows that personalizing them forms connections as strong or stronger than giving physical gifts.

Shopping for holiday presents is supposed to be a fun way to show your appreciation for your friends and loved ones. However, we all know at least one person who is impossible to shop for! Whether they’re the type that seems to “have it all” or has extremely discerning tastes, this is the person who is usually last to get crossed off your “to-shop for” list.

iGen and Technology: What Everyone Needs to Know to Keep Up

In his dynamic TEDxHouston talk, Jason Dorsey explains how iGen’s technology preferences will alter the future of technology for us all

Did you ever think you’d see the day when technology from The Jetsons was something of the past? Believe it or not, that day has come. The generation after Millennials—known as iGen—thinks The Jetsons’ tech devices are common day, even old. Learn what else you need to know to keep up with this new generation of techies.

iGen and Technology: What Everyone Needs to Know to Keep Up

Technological advances move so quickly that it seems as if there are new must-have electronics every few weeks. And as quickly as the new ones are introduced, the old ones become obsolete. However, there will always be certain hallmark technological advancements that define a generation and change how they – and ultimately the rest of the world – prefer to communicate... Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings Technology