With mobile banking more widespread than ever, and Gen Z more comfortable with using apps than face-to-face conversation, there is little reason for them to use traditional banking methods. Read More »
Gen Z Uses Banks Differently
Here’s how this young generation sees banking, and what this could mean for the future of big banks
Gen Z may be the first generation to never step foot inside a bank.
Millennial Savings Perceptions vs. Reality
New original research from Broadridge Financial Solutions and CGK shows that Millennials may favor savings accounts over retirement accounts
Is there really such a big difference between a regular savings account and a retirement account?
Some Millennials might not think so, which should give many financial professionals pause. Read More »
Millennials Lead the $36 Billion Crafting Industry
Millennials make up almost half of all crafters in the US, so why isn’t the industry doing more to cater to them?
Sewing and crafting may sound like something only grandparents do—but think again.
Nearly two-thirds of U.S. households participate in at least one crafting hobby, with 45% involved in 5 or more creative hobbies. Read More »
Gen X Might Be First Generation to Recover from Great Recession
As Boomers and Millennials still struggle from its affects, Gen X seems to have bested the Great Recession
While it might seem like the economy is on an upswing, there are still many financial pitfalls holding people back prosperity—or even stability.
For nearly every generation, especially Millennials, the affects of the Great Recession, in addition to the above challenges, are still deeply felt. However, one generation might have finally recovered from the shock: Generation X. Read More »
Why Texas Millennials Are Moving to Small Towns
With increasing rents and stagnant wages, Millennials are finding opportunities in small towns
As big cities become increasingly more expensive, Millennials in Texas are looking toward small towns outside of the cities for the same amenities at half the price.
While big cities like Austin, Houston, and Dallas certainly have a lot to offer Millennials, including seemingly unlimited restaurant options, entertainment, and various career paths, this “idealized urban lifestyle” is still out of reach for most. Read More »
3 Things Employers Need to Know About Gen Z
Here’s what you need to know about this up-and-coming generation before they step foot in your workplace
Gen Z is entering the workforce, and they have their own way of doing things.
Far from a continuation of Millennials, Gen Z is already shaping up to be a practical, financially-savvy, technology-driven generation. Read More »
5 FAQs about The Center’s Zconomy™ Services
Now is the time to prepare your organization and leadership for the emergence of Gen Z as consumers, employees, and trendsetters
The Center for Generational Kinetics is incredibly excited about the response to our Zconomy™ services and solutions.
We are passionate about applying our unique Gen Z behavioral research, consulting lens, strategic approach to solve client challenges. Read More »
4 Hallmark Gen Z Characteristics
Jason Dorsey explains the specific ways Gen Z is different from Millennials
Gen Z, the generation after Millennials, are about to explode onto the scene. Currently, the oldest members of the generation are graduating college, and they’re poised to enter the workforce en masse.
Plus, they hold an astronomical amount of spending power. But don’t mistake them for the next wave of Millennials. Read More »
Do You Need to Be a Millennial to Sell to Them?
Jason Dorsey explains exactly how any generation can successfully sell to Millennials
I was recently speaking for a client for the 7th time in 12 months(!) and I was asked a great question from an audience member.
The question was, "Jason, will Millennials buy from other generations or do you have to be a Millennial to sell to them?" Read More »
5 Ways Gen Z Uses Social Media That Will Surprise You
Leading behavioral designer Heather Watson shares the different ways Gen Z uses each social media platform
“How does Gen Z use social media?” “What are their habits and preferences for each platform?”
These are the types of questions we try to answer with our research. Each month, we invite local Gen Zers to come together and share their thoughts on a variety of topics, from their plans for retirement savings to their preferences on feedback in the workplace. Read More »
