A recent Pew Research Center report revealed that more young women in particular are living at home than ever before; in 1940, 36.2% of 18- to 34-year-old women lived with parents or other relatives. However, Pew’s research found that in 2014, 36.4% of young women are living with parents or other relatives... Read More »
Why are a higher percentage of young women living with their parents now than at any time since World War II, despite an improved job market?
Today’s young adults are closer to their parents than any generation before—literally. Record numbers of Millennials, also known as Generation Y, are still living at home well into their late twenties and even early thirties. New research shows that while this isn’t necessarily the only time in the country’s history that this has happened, this particular set of circumstances is unique.
With a growing number of new Millennial homeowners, home improvement stores look for ways to tap into this generation’s unique needs and preferences.
For Millennials, also known as Gen Y, personalization is key in every aspect of life, from their Chipotle orders to their sneaker designs. It should come as no surprise, then, that Millennials also have very specific ideas on what their homes should look like.
Even though many Millennials still live with their parents well into their late twenties, a different set of Millennials is embarking on homeownership... Read More »
Funded by little more than allowance money and hourly wages from after-school jobs, iGen (aka Gen Z) is already armed with specific attitudes about banking.
iGen, also known as Generation Z, may be young, but that doesn’t make them any less opinionated than their Millennial predecessors. However, iGen’s preferences for everything from the clothes they wear to what they’re looking for in a job are already proving to be vastly different than those of Millennials. And iGen’s money preferences go deeper than merely what they buy—they already have specific inclinations about how they bank.
A recent article from the Financial Brand reported new findings from the 2015 TD Bank Checking Experience Index, which showed that iGen might soon make the “bank” in the most traditional sense a foreign concept. Even using a bank’s website to pay bills and check accounts online is outdated to them; they much prefer using mobile banking through an app on their smartphone... Read More »
We are excited to have bestselling author David Horsager as a guest blogger to share his take on generations and getting things done. Here is his guest post about how to maximize productivity in the workplace across generations.
While most people agree that productivity is important, diverse personalities, work styles and ages account for a wide difference in opinion about what “getting things done” should look like.
While Millennials are asking the whys behind a given task, the Baby Boomer manager gets increasingly frustrated with an apparent lack of trust and compliance in the workplace. Age does not have to be a barrier to having efficient, multigenerational teams. Questions drive clearer goals and quick turnarounds on allocated tasks drive business results. Why not have both?... Read More »
New research uncovers Millennials' true feelings about car maintenance
A popular media story says that Millennials don’t like cars. The story goes that Millennials’ transportation needs are being answered by mass transit, Uber, or borrowing their mom’s minivan. In fact, some pundits go so far as to say Millennials “hate” cars. But is this true?
Do Millennials love, hate or have some other view about cars and driving? To uncover the answer, The Center for Generational Kinetics conducted a nationwide survey of 1,000 Americans, aged 18 to 65, who own cars or are the primary driver of a car. The study was regionally representative and included Millennials, Generation X and Baby Boomers. In short, the study is a snapshot of the Americans with the greatest direct exposure to cars... Read More »
Insured Retirement Institute and The Center for Generational Kinetics Report that Gen Y is at Financial Risk
The majority of Millennials are saving for retirement, but does that mean they’re on track to enjoy a financially secure retirement? According to a new national study recently issued by the Insured Retirement Institute (IRI) and The Center for Generational Kinetics (The Center), Millennials are falling short when it comes to planning for retirement, and this might have some big implications for their future financial security.
The report found that while 68 percent of Millennials – Americans aged 20 to 37 – said they are saving for retirement, only 29 percent indicated they are actively planning for retirement. At the same time, many Millennials may be developing unrealistic expectations about life in retirement. For example, the report found that most Millennials seriously underestimate how much money they will need for their golden years... Read More »
How can Millennials learn to assert their authority over Boomers, while still keeping a clear vision and respecting tried-and-true methods?
As Millennials progress in their careers – whether climbing the corporate ladder or starting businesses and hiring employees of their own – they are increasingly finding themselves in positions where they have more seniority than people older than them.
Millennials are a very unique generation, and not just in how they choose to spend their money or save their money for the future. They bring a unique set of attitudes and ideas to the workplace – and the smartphones attached to their palms may not be as detrimental as you may think... Read More »
How can companies target more than one generation at once and still remain true to their brand?
Any company who has remained in business for the better part of a century knows the importance of adjusting a marketing strategy to stay relevant and competitive in their field. No matter how niche or need-to-have your product or service is, the only way to stay afloat in a noisy and saturated market is to examine your consumer base, determine how to reach them best and—this is the part a lot of businesses forget—discover who your future customers will be.
Many companies right now are struggling to successfully market to and attract new Millennial customers. Millennials, those born between 1977 and 1995, are known to have unique preferences compared to the generations before them... Read More »
Meet the smartphone apps that are transforming the way iGen job seekers and their future employers are thinking about the job search.
Looking for jobs online is not a new phenomenon. Whether you’re looking for a freelance opportunity or a full-time career, the Internet is the first place most people will look for a job. Websites such as Indeed and Monster—and yes, even Craigslist—have transformed how people think about the modern job search. But beyond the initial search, the rest of the job application process is fairly traditional. For the most part, applicants must perfect a resume and cover letter and have their three professional references ready to go.
It seems as if the job search is getting yet another makeover, and this time it’s targeting the youngest job seekers: iGen, also known as Generation Z. Now, with as much ease as liking a Facebook post or “favoriting” a picture on Instagram, you can apply for a job. Apps like Jobr, Switch, Anthology and JobSnap are all offering user-friendly platforms to target young people with exceptional talent—and short attention spans... Read More »
Is 60 the new 40? The prominence of smartphones, mobile devices and computer technology could be keeping Baby Boomers mentally young...
Contrary to popular belief, smartphones and other mobile technology may have the potential to improve brain functions. A new study published in the journal Intelligence found that the use of computers and mobile phones could partly explain why today’s Baby Boomers—those born between 1946 and 1964—appear to be four to eight years younger, cognitively, than a similar population less than a decade ago.
“We know that IQ has been increasing for many decades,” Valeria Bordone, of the International Institute for Applied Systems Analysis, told Quartz. Bordone and her colleagues used data collected from those over the age of 50. Approximately 2,000 people were tested in 2006, and another 3,000 were tested in 2012. Read More »