Guest Post: Productivity Across Generations

We are excited to have bestselling author David Horsager as a guest blogger to share his take on generations and getting things done. Here is his guest post about how to maximize productivity in the workplace across generations.

While most people agree that productivity is important, diverse personalities, work styles and ages account for a wide difference in opinion about what “getting things done” should look like.

Guest Post: Productivity Across Generations

While Millennials are asking the whys behind a given task, the Baby Boomer manager gets increasingly frustrated with an apparent lack of trust and compliance in the workplace. Age does not have to be a barrier to having efficient, multigenerational teams. Questions drive clearer goals and quick turnarounds on allocated tasks drive business results. Why not have both?... Read More »

CATEGORIES: Baby Boomers Generation X Generations Millennials / Gen Y Workplace & Leadership

Millennials and Cars: Clearing Up the Misconception

New research uncovers Millennials' true feelings about car maintenance

A popular media story says that Millennials don’t like cars. The story goes that Millennials’ transportation needs are being answered by mass transit, Uber, or borrowing their mom’s minivan. In fact, some pundits go so far as to say Millennials “hate” cars. But is this true?

Millennials and Cars: Clearing Up the Misconception

Do Millennials love, hate or have some other view about cars and driving? To uncover the answer, The Center for Generational Kinetics conducted a nationwide survey of 1,000 Americans, aged 18 to 65, who own cars or are the primary driver of a car. The study was regionally representative and included Millennials, Generation X and Baby Boomers. In short, the study is a snapshot of the Americans with the greatest direct exposure to cars... Read More »

CATEGORIES: Generations Millennials / Gen Y Research Findings Selling & Marketing Technology

New Study Reveals Millennials’ Knowledge Gap on Retirement

Insured Retirement Institute and The Center for Generational Kinetics Report that Gen Y is at Financial Risk

The majority of Millennials are saving for retirement, but does that mean they’re on track to enjoy a financially secure retirement? According to a new national study recently issued by the Insured Retirement Institute (IRI) and The Center for Generational Kinetics (The Center), Millennials are falling short when it comes to planning for retirement, and this might have some big implications for their future financial security.

New Study Reveals Millennials’ Knowledge Gap on Retirement

The report found that while 68 percent of Millennials – Americans aged 20 to 37 – said they are saving for retirement, only 29 percent indicated they are actively planning for retirement. At the same time, many Millennials may be developing unrealistic expectations about life in retirement. For example, the report found that most Millennials seriously underestimate how much money they will need for their golden years... Read More »

CATEGORIES: Generations Millennials / Gen Y Research Findings

Growing Pains: What Happens When Millennials Become Leaders of Older Generations

How can Millennials learn to assert their authority over Boomers, while still keeping a clear vision and respecting tried-and-true methods?

As Millennials progress in their careers – whether climbing the corporate ladder or starting businesses and hiring employees of their own – they are increasingly finding themselves in positions where they have more seniority than people older than them.

Bridging the Generational Marketing Divide: Millennials vs. Boomers

How can companies target more than one generation at once and still remain true to their brand?

Any company who has remained in business for the better part of a century knows the importance of adjusting a marketing strategy to stay relevant and competitive in their field. No matter how niche or need-to-have your product or service is, the only way to stay afloat in a noisy and saturated market is to examine your consumer base, determine how to reach them best and—this is the part a lot of businesses forget—discover who your future customers will be.

Your New Job is a Swipe Away: Job Hunting for a New Generation

Meet the smartphone apps that are transforming the way iGen job seekers and their future employers are thinking about the job search.

Looking for jobs online is not a new phenomenon. Whether you’re looking for a freelance opportunity or a full-time career, the Internet is the first place most people will look for a job. Websites such as Indeed and Monster—and yes, even Craigslist—have transformed how people think about the modern job search. But beyond the initial search, the rest of the job application process is fairly traditional. For the most part, applicants must perfect a resume and cover letter and have their three professional references ready to go.

Your New Job is a Swipe Away: Job Hunting for a New Generation

It seems as if the job search is getting yet another makeover, and this time it’s targeting the youngest job seekers: iGen, also known as Generation Z. Now, with as much ease as liking a Facebook post or “favoriting” a picture on Instagram, you can apply for a job. Apps like Jobr, Switch, Anthology and JobSnap are all offering user-friendly platforms to target young people with exceptional talent—and short attention spans... Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings Technology Workplace & Leadership

The Secret to Keeping Mentally Sharp? Smartphones.

Is 60 the new 40? The prominence of smartphones, mobile devices and computer technology could be keeping Baby Boomers mentally young...

Contrary to popular belief, smartphones and other mobile technology may have the potential to improve brain functions. A new study published in the journal Intelligence found that the use of computers and mobile phones could partly explain why today’s Baby Boomers—those born between 1946 and 1964—appear to be four to eight years younger, cognitively, than a similar population less than a decade ago.

Emoji Frenzy: How iGen is Leading the New Wave of Communication

Words are disappearing from texts, e-mails and social media posts, but is this a bad thing? New insight on emoji use seems to suggest otherwise.

Communication preferences and technological advances are two major aspects that define a generation and distinguish it from its predecessors. Millennials are known for their lax way of speaking, rife with contractions, portmanteaux and “initialisms” (LOL, BTW, TTYL, etc.), which might aggravate their older colleagues, but it seems as if the next generation, iGen or Gen Z, seems to be eschewing words and letters altogether.

Emoji Frenzy: How iGen is Leading the New Wave of Communication

If you’ve sent any text messages at all in the past year, it’s extremely likely that you’ve sent or received at least one emoji. They are small digital images, icons and symbols used to express an idea or emotion in text messages and other online communications. Now it seems as if emoji have transcended mere decoration for texts and Tweets and have become a means of communication unto themselves... Read More »

CATEGORIES: Generations iGen / Gen Z Media Millennials / Gen Y Research Findings Technology

Top 5 Hits & Misses When Targeting Millennials

What companies need to know—and avoid—when making loyal customers out of Millennials

Millennials’ spending habits are changing the ways entire industries operate. Any retailer wanting to stay current and competitive with this generation needs to take notice. Millennials are an enormous generation, with unparalleled buying power, so winning them over now could mean dramatic growth immediately and in the near future.

Millennials Prefer Cash to Traditional Wedding Gifts

Millennials, who delay marriage until later in life, are discovering that they need cash more than traditional home goods.

Millennials, also known as Gen Y, have been known to buck traditions, forcing retailers, employers, and even society as a whole to adjust to their contemporary lifestyles. It should come as no surprise, then, that one of the industries Millennials are having a huge impact on is the wedding industry.