CGK President Jason Dorsey Says Millennials Are Set to Experience Financial Stability in this Decade

An interview with Voice of America (VOA) reveals how Millennials’ financial state is finally improving

Millennials had a tough start, growing up during the Great Recession of 2007-2009. But the good news is they are finally starting to emerge from the financial difficulty of their early years.

Zconomy Featured as One of 13 Exciting New Business Books for 2020

The forthcoming book on Gen Z by CGK’s founders is gaining national attention in advance of its release.

Marketing to Millennials and Gen Y: Build trust with authenticity

Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind.

Brands should use innovative ways to demonstrate they understand, respect, and share Millennial values. Environmental awareness, social consciousness, and community involvement go a long way with this generation.

61 million Gen Z will soon enter the workforce and bring big changes with them

Gen Z’s digital dependency holds major implications for each stage of employment in the modern workforce.

As a generation with no memory of life before smartphones, Gen Z present new challenges and opportunities for workplace leaders.

61 million Gen Z will soon enter the workforce and bring big changes with them

For this new generation, the smartphone is an extension of the self, and it serves as a gateway to digital communities that offer entertainment, friendship, learning, and news. Read More »

CATEGORIES: Gen Z Workplace & Leadership

Gen Z, Millennials, and gaming: How the evolution of video games is impacting generations, workplaces, and brands

With the rise of e-sports and increasingly complex digital worlds in popular video games, many Gen Z and Millennials have become outspoken champions of the benefits of gaming. Should workplace and marketplace leaders be paying attention?

Should workplace and marketplace leaders be paying attention?

Gen Z, Millennials, and gaming: How the evolution of video games is impacting generations, workplaces, and brands

Gaming has become the realm of “cinematic, literary” experiences and multimillion-dollar professional competition, and our newest generations have adapted to this golden era of gaming by integrating video games deeply into their identities and daily lives. Read More »

CATEGORIES: Uncategorized

Millennial spending power will rise amid massive wealth transfer

CGK’s Gen Z expert Jason Dorsey was featured in a recent Business Insider article about the impending wealth transfer between Baby Boomers and Millennials.

Marketing and sales leaders should track this closely and adjust strategies as Millennial spending power skyrockets.

Marketing to Gen Z means focusing on mobile experiences and corporate social responsibility

CGK’s Gen Z expert Jason Dorsey was featured in a recent Washington Post article about Gen Z and air travel.

It seems like everyone in the marketing world is asking the same question right now: How do I market effectively to Gen Z?

Marketing to Gen Z means focusing on mobile experiences and corporate social responsibility

Gen Z exhibit very different behaviors and attitudes as consumers than their Millennial predecessors—and that translates into changing your marketing strategy in some key ways. Read More »

CATEGORIES: Uncategorized

Gen X parents are raising Gen Z kids very differently than Baby Boomers raised Millennials

Bloomberg News recently wrote a feature story on Gen Z, and The Center for Generational Kinetics played a key role!

Gen Z represents the greatest generational business opportunity of the last fifteen years.

Dr. Denise Villa Joins Zedd for Columbia Sportswear’s SH/FT Footwear Launch in NYC

Gen Z expert and CGK CEO shares insights at the launch of a new shoe line ideal for Gen Z

Young people are increasingly moving to urban areas, and this urbanization is influencing what they purchase, from food to footwear.

Think Millennials are “out to lunch”? Think again.

CGK's President Jason Dorsey talks to Headline News about why "lunch break shaming" isn't going to work with this generation.

A recent national study by napkin brand, Tork, revealed that 37% of Millennials admitted they don’t feel empowered to take a lunch break.