Gen Z vs. Millennials: How to Tell the Difference

When brands talk about "Millennials" do they really mean "Gen Z"? Find out here.

While most people think the generation after Millennials consists of only kids, the truth is that the oldest members of Gen Z and iGen are now up to age 20.

More Millennials Stress Over Supporting Their Parents

While Millennials get a reputation for receiving help from parents, the tables are about to turn.

Though Millennials often get a bad rap for being the generation to live with their parents for a longer time post-college than any other generation, it’s now their parents who need the support.

The Center’s Gen Z Research Featured on Inc.com!

How old should you be when you get your first smartphone? What does the youngest generation expect from technology? Inc.com investigates.

Gen Z is quickly becoming the new buzzy generation to know, market and sell to, and employ.

Gen Z & Mobile Technology: 3 Things to Know

The generation after Millennials is tied to their smartphones. But is that a bad thing?

Naturally, if you’ve never known a world without information and communication at your fingertips via the internet and smartphones, you’re going to have a whole different outlook than any other generation in history.

Millennials at 40: What to Expect

With mounting debt and delaying major “adult” milestones, here’s a glimpse into Millennials’ middle age futures.

Millennials have changed what it means to be a twentysomething. While it used to be the decade where you started your career, got married, and had your first (or second, or third) child, for many Millennials it seems to be more of an extension of college.

Is Job-Hopping the New Normal for Millennials?

How Millennials are turning from career ladder to career lily pad

Whereas Baby Boomers and even Gen X might have found purpose and excitement in “climbing the corporate ladder,” finding satisfaction for ascending within a company from entry-level to senior-level, Millennials prefer to see their career path as less linear and more purpose-driven.

Here’s How Millennials in China are Changing the Travel Industry

Meet the Millennials across the globe taking travel to the next level

With the help of technology and the widespread use of social media, the younger generations in America are beginning to have more in common with people of the same age across the globe than they do with older generations in their own country.

Millennials Lag in Entrepreneurship

Though commonly believed to be the country’s most inventive and entrepreneurial generation, a few major factors are actually keeping Millennials from fulfilling that stereotype.

When people hear the phrase “start-up company,” most think of airy offices with open floor plans and a Millennial boss dressed in jeans and sneakers, overseeing his or her similarly young and stylish staff. While this might make for an attractive image in the media, new research shows that one key element is not very accurate.

Here’s the App Taking the Playground by Storm

What the shockingly young demographics for one music app means for the future of mobile apps for all generations

Lately, it seems as if playgrounds may have better foresight about technological trends than the latest press releases.

6 Things Employers Need to Know About Gen Z

Here’s what you need to know before hiring your new Gen Z employees

Millennials aren’t the only generation to pay attention to in the workplace. Generation Z, the generation after Millennials, is coming into the workforce en masse as its oldest members are about to graduate college.