CGK President Jason Dorsey loves speaking to CEOs. He believes they bring candor, aren’t afraid to dive deep into insights and trends, and ask great questions. So, when JP Morgan reached out to him with an invite to come speak in Cartagena, Colombia at the Latin America CEO Summit, it was an immediate “yes!”.
This was his 6th time speaking for JP Morgan, but his first time speaking for them in Latin America. As the history aficionado and trends researcher he is, he was more than excited to go explore the culture, history, vibrancy, intelligence, and emerging trends found there. He also finds that audiences in Latin America love to laugh and bring fantastic energy to his interactive presentations.
This event was filled with the leading CEOs across the region and included some amazing event experiences from food to history. One unexpected highlight for Jason was sharing the stage with Secretary Leon E. Panetta! Secretary Panetta’s presentation and perspective were deeply fascinating, filled with stories Jason had only seen in news headlines, and he answered questions with authenticity and humor.
In Jason’s keynote, he shared CGK’s latest discoveries into trends shaping generations, how they apply in Latin America, what we’re seeing as Gen Z emerges, and what this means to employers, brands, entrepreneurs, and leaders. And the interaction was off the charts—and even with simultaneous translation!
Creating a CEO Summit for a major global region is challenging from content to logistics, but this one had all the best elements and Jason got to explore lovely Cartagena. Jason feels that Latin America is often overlooked yet there is so much going on there that deserves greater recognition.
For Jason, getting to be in Colombia, exploring Cartagena, and sharing meals and conversations with the CEO attendees reinforced to him the incredible opportunity and energy across the region. It was an experience he will always remember.
