Marketers can attract Millennials by responding to their core values, realizing that the shopping priorities of their parents don’t apply to this group. Read More »
The non-conformity of Millennial consumers challenges retail
The mid-20th century’s tried-and-true products and services do not appeal to Millennial consumers.
How to adapt and think like this new generation of mobile-first customers
Millennial business decision-makers want to bank differently. Of course they do -- Millennials are a generation that defies convention. They want to do everything differently.
Banks who can simplify the lives of Millennial decision-makers will stand out from the crowd when the time comes to choose a new banking partner. Read More »
From a Millennial POV
Through this diverse frontline experience I’ve had the chance to interact with thousands of leaders on all sides the generational divide.
Here are the three things I’ve learned along the way speaking to all five generations of employees and influencers. Read More »
The mobile generation is choosing to stay put
Jason Dorsey, the founder of The Center for Generation Kinetics, debates Pew Research on underlying reasons that keep millennials stationary.
This is a stage of life foreign to many previous generations. It is a stage where a person craves the freedoms of adulthood, and yet is not equipped to handle the responsibilities that come with it. Read More »
Empathize, Recognize, Adapt
Certified Speaker for The Center for Generational Kinetics, Alicia Rainwater, outlines 3 actions that will improve connection and engagement with Millennials.
In my work with leaders across industries, I have come to notice a pattern among the companies and organizations that are gaining Millennial clients and getting the most out of their Millennial employees. Read More »
Between physical books, e-readers, and book apps, Millennials are more likely to read a book in any format than any other generation.
According to new data, Millennials are actually reading at a higher rate than any other generation.
Millennials take the lead on other generations in reading and still generally prefer print books to e-books. Read More »
Before you brush off your low-performing Millennial employee as being “lazy,” consider their mental health.
Millennials, more than any other generation, suffer from depression, which is having an astounding effect on their work performance and ultimate career trajectory.
One in five Millennials reported being depressed, in contrast to 16% of Baby Boomers and 16% of Gen Xers. Read More »
Are your Millennial employees dragging their feet? Here are some things you might need to change to tap into their full potential.
The holidays are fast approaching, which means there’s yet another excuse for employees to zone out at work, either daydreaming about their upcoming vacation or mentally planning their family gatherings. This is probably true for all of your employees, regardless of age, at this point in the year. But what’s causing your Millennial employees to disengage during the other of the months?
Millennials are notoriously different from their Gen X and Baby Boomer predecessors, especially in the workplace. They bring different skills, expectations, and attitudes to the table, and if older generations aren’t prepared or don’t adapt, they could be setting themselves up for major workplace conflicts. Read More »
Where do the generations begin and end? Here's what The Center's research has uncovered.
We take generations seriously. To us, generations are not cute stories or catchy memes but groupings of people who help us to see them and the world differently—and more clearly.
At The Center for Generational Kinetics, we believe generations are not boxes but powerful, predictive clues on where to start to faster connect with and influence people of different ages and life stages. Read More »
During the 2016 holiday season, Millennials are projected to outspend every other generation in pet supplies and accessories
It’s no secret that Millennials love their pets. Just look on Facebook on Instagram – nearly every Millennial that you follow will likely have at least one (and typically many more) pictures with their furry friends. In fact, many resist the title of pet “owner” and rather consider themselves pet “parents.”
But it’s not just their Instagram feed that Millennial consumers are devoting to their cats and dogs. According to Purina, a significant chunk of Millennials’ holiday spending budget will go towards pet accessories, gifts, and organic food. Read More »