Do Millennials Prefer Mobile Apps or Websites?

Pros and cons of websites versus mobile apps for Millennial customers

Millennials are tech dependent and can’t go very long at all before reaching for their smartphones, but are they using your mobile app or your website?

Will Millennials Ever Climb Out of the Great Recession Rut?

New research shows that Millennials born in the 1980s may have a more difficult time gaining financial ground

It’s no secret that Millennials continue to face a tougher financial reality, but just how far behind are they compared to previous generations when they were the same age?

Will Millennials Ever Climb Out of the Great Recession Rut?

A new study from the Federal Reserve Bank of St. Louis found that households headed by someone born before 1960 are better off, while younger households headed by someone born after 1960 are generally worse off. Read More »

CATEGORIES: Millennials / Gen Y Selling & Marketing

How Millennials Waiting to Have Kids is Affecting Big Brands

Jason Dorsey weighs in on how the baby care industry can weather the Millennial storm

As the US fertility rate continues to hit record lows, major baby care brands are reeling from Millennials’ decision to delay parenthood.

How Millennials Waiting to Have Kids is Affecting Big Brands

According to the Centers for Disease Control and Prevention’s National Center for Health Statistics, the US fertility rate fell to 60.2 births per 1,000 women of childbearing age in 2017, down 3 percent from 2016. Read More »

CATEGORIES: Millennials / Gen Y Selling & Marketing

Millennials and Taxes: The Knowledge Gap

Many young adults still rely on parents to do their taxes

Many Millennials still receive financial help from their parents well into their twenties and thirties—and not just in cash.

What it Really Means When Millennials “Kill” an Industry

Jason Dorsey sheds light on how certain industries fail to adapt to changing needs

It seems there’s a new headline every day about Millennials “killing” a different industry.

How Much Financial Help Do Millennials Receive?

New studies find that even Millennials with full-time jobs receive financial help from parents

With a historic amount of student debt, rising rents, and stagnating wages, Millennials need all the help they can get…and it’s coming from their parents.

Why Do Millennial Employees Need Strong Leadership?

New data shows that Millennials have surprisingly little faith in their managers

Millennials are currently the largest generation in the workforce, and they have a surprising lack of confidence in their managers.

Is “Xennial” a Real Generation? The Truth about Microgenerations

Were you born between Gen X and Millennials? You’re actually a Cusper.

Is it true there is a microgeneration called “Xennials” or “Oregon Trail Generation” between Gen X and Millennials?

Diaper Companies Suffer as Millennials Wait to Have Kids

What can this industry do to stay afloat? Jason Dorsey weighs in.

Millennials’ decision to have kids later in life is sending shockwaves through the diaper industry.

The Rude Awakening for Millennial Investors

Many Millennials might not be prepared for the realities of the stock market

With several recent years of sustained stock market growth, some Millennials have ventured into investing.

The Rude Awakening for Millennial Investors

Rather than turn to professional advisers, who tend to handle much larger amounts than most young people have to invest, many Millennials use ‘robo-advisers’ that offer low-cost, auto-piloted portfolio management. Read More »

CATEGORIES: Millennials / Gen Y Selling & Marketing