Student loan debt can have major consequences. Millennials are pushing back major life milestones because of their financial insecurities Read More »
Student Debt Jumps 150 Percent
One of the main problems facing recent graduates is the debt they’re stuck with after school.
Check Out Which Industries Are At Risk Because Of Millennials
It seems like daily there is a new article about something Millennials are ruining.
There’s a lot of factors that go into what industries and companies that Millennials prefer. Read More »
Popular brands like Seltzer and LaCroix are soaring in sales
Mineral water has Millennials obsessed!
According to NPR, Americans are consuming about 170 million gallons of fizzy water each year. Read More »
Millennials won’t settle when it comes to food.
Millennials are used to many different ways of being able to make choices. This is creating a constant change for anyone working in the food industry. Read More »
Why broadcast is making a return to Millennial TV sets
"Rabbit Ears" are making a comeback from the technology trash pile to offer free TV to anyone who hauls them out of the attic.
Why and how are these supposedly ancient electronics making it back into Millennial living rooms? Read More »
How to engage the most elusive generation with social marketing
Generation Z, the new kids on the block after Millennials, now holds $44 billion in purchasing power.
Here are three unexpected marketing approaches for reaching Gen Z. Read More »
Wealth Managers Believe Millennials are about receive one of the largest wealth transfers in history
There is much debate around whether or not Millennials, currently ages 22 to 39, will inherit trillions (yes, trillions) from their parents and grandparents.
Many experts predict that the intergenerational wealth transfer will be in the trillions of dollars. Read More »
Research shows that Gen Z thinks much differently about money than Millennials
A new national from The Center for Generational Kinetics reveals that Gen Z thinks very differently from Millennials when it comes to money.
Everyone tends to see Generation Z as the "younger sibling" of Millennials. So wouldn't these two groups think about money in the same way? Apparently not! Read More »
New USA TODAY feature on how cereal marketers plan to connect with Millennial consumers
Millennials will be a new focus of cereal advertising efforts according to a recent article from USA Today. Cereal makers hope to charm Millennials.
Jason Dorsey, President and Co-Founder of The Center of Generational Kinetics confirms how important it is for cereal companies to get Millennials back on board at breakfast. Read More »
YouTube is the #1 Place Gen Z Goes for Product Reviews
One of the most vital venues for this is YouTube, and one of the best target audiences is Gen Z.
With 77% of Gen Z driven to YouTube for the sole purpose of watching product reviews, it's vital to get your product into the hands of people who want to talk about it online Read More »