Gen Z Goes to YouTube for Product Reviews

YouTube is the #1 Place Gen Z Goes for Product Reviews

One of the most vital venues for this is YouTube, and one of the best target audiences is Gen Z.

Gen Z Goes to YouTube for Product Reviews

With 77% of Gen Z driven to YouTube for the sole purpose of watching product reviews, it's vital to get your product into the hands of people who want to talk about it online Read More »

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Millennials Don’t Want to Buy Baby Boomer’s Homes

Millennials don’t want the homes their parents worked hard to buy

Who will buy the big houses that Baby Boomers are trying to sell? It might not be the Millennials.

Gen Z: A Generation No Longer Easily Defined by Gender

What it means to be “gender neutral” in marketing to Gen Z

The term “gender neutrality” is just that, not specific to either gender, and it’s no surprise that Gen Z aligns with it.

New Study Shows That Artificial Intelligence Will Take Over Millennial Jobs

AI is coming for jobs, especially those of Millennials

Artificial Intelligence will be taking over Millennial jobs in the decades to come, according to a new study conducted and released by Gallup.

Millennial Entrepreneurship Trends in 2017

New national study finds Millennials have very different views of entrepreneurship than other generations in America

Do Millennials REALLY want to be entrepreneurs? The results of our national study may surprise you.

What is a Generation?

Defining a Cohort

Nowadays, terms like 'Baby Boomers,' ‘Gen X,’ 'Millennials,' and 'Gen Z' have become household words.

Not their Parents’ Prom

Gen Z Prom-Goers Are Most Traditional Teens in Years, Survey Finds

Gen Z prom-goers are taking fashion tips and tricks from their Generation X moms and even their Baby Boomer grandmothers, rather than their Millennial sisters.

5 Questions with Curt Steinhorst, CGK Certified Speaker

Get to know our dynamic certified speaker!

This is the last in our three-part series in which you will get to know each of our certified speakers and see what they think about generations!

Move Over, Emojis

How To Reach Gen Z Through Brand Stickers

Sticker packs beat out emojis for a number of reasons.

Jason Dorsey Debunks Millennial Myths at the 2017 National Restaurant Association Show

Keynote on how Millennial consumers influence restaurants and foodservice

Millennial expert and researcher Jason Dorsey headlines the Signature event series.