At CGK, we’re committed to helping leaders and organizations bridge generational gaps and drive measurable results. That’s why we were honored when Alkami Technology invited our President, Jason Dorsey, to keynote their 2025 Alkami Co:lab conference—an event focused on innovation, digital transformation, and building what’s next.
In his keynote, Jason shared one of his most well-known discoveries:
“Technology is only new if you remember the way it was before.”
This powerful insight underscores a central theme in CGK’s work: Generational context shapes how people engage with the world—including how they experience technology, make decisions, and form expectations as consumers and employees.
For Gen Z, today’s digital tools aren’t seen as revolutionary—they’re simply the way things have always been. This perspective impacts everything from how they apply for jobs and communicate at work to how they shop, learn, and build loyalty with brands. It also means that strategies built for previous generations may not fully resonate with this emerging generation unless they’re updated with intention.
That’s where forward-thinking organizations like Alkami come in. As a leader in digital banking solutions, Alkami is embracing innovation to meet the expectations of the next generation—and creating meaningful connections through technology along the way. Their Co:lab event brought together thought leaders and change agents to explore how to better serve clients, customers, and teams in a rapidly evolving digital landscape.
Jason’s keynote highlighted how Gen Z is already reshaping the workforce and marketplace—and how organizations can respond with confidence. Rather than replacing what works, businesses can enhance their strategies by layering in Gen Z’s mindset: valuing speed, transparency, digital fluency, and a sense of shared purpose.
This isn’t just a trend. It’s a shift—and one that presents an exciting opportunity for organizations across industries.
We’re excited to continue supporting leaders through this generational transformation. By combining Alkami’s innovative approach with CGK’s data-driven insights, we’re helping companies across sectors unlock the full potential of Gen Z—and every generation.
2025 is shaping up to be a breakthrough year for generational strategy, and we’re just getting started.
