THE STATE OF GEN Z^® 2021-2022

Gen Z employees are here. Now up to age 26, they are the fastest-growing generation in the workforce and driving tremendous change, challenge, and opportunity as they navigate enormous and unique challenges as new and emerging employees during a global pandemic.

As CGK first broke the news nationally, Gen Z was the #1 generation to lose their job at the beginning of the pandemic, face a reduction in pay, and a reduction in hours. However, this resilient, diverse, engaged generation persisted and navigated back into a world of hybrid employment, the gig economy, fully remote work and eventually the Great Resignation.

In the 2021-2022 State of Gen Z^®, we dive deep into what you as an employer, leader, manager, or parent need to know about this rapidly emerging and influential generation of workforce trendsetters.

This year’s national study included more than 1,000 members of Gen Z and compared them to more than 1,000 Millennials across the U.S. The side-by-side generational comparison is extremely valuable as business leaders recognize that Gen Z is not “Millennials 2.0”, but a very different generation that has come of age with different workplace norms, experiences, technology usage, parents, values, and much more—including the impact of COVID-19 at a critical life stage and entry into employment.

Here are a sample of the questions answered in the 2021-2022 State of Gen Z^® study on Gen Z as Employees and Workforce Trendsetters:

• What job factors are more important to recruit, retain, and develop Gen Z now compared to 1 year ago?
• What social causes supported by a company will most motivate Gen Z to apply there?
• How has the COVID-19 pandemic impacted Gen Z’s career?
• What are Gen Z’s industry and work environment expectations for their future?

For research, speaking, or media inquiries, please contact our friendly team at The Center for Generational Kinetics at Info@GenHQ.com or +1 (512) 259-6877.