CGK President Jason Dorsey was thrilled to speak not once, but twice at the Texas Apartment Association’s ONE Conference in Houston—an event that brought together leaders from across the apartment industry to focus on what’s now and what’s next.
He kicked off his time at the conference with the invitation-only Executive Edge session, a private gathering of senior leaders focused on strategy, innovation, and generational change. The highly personal format sparked real conversation and set the tone for the rest of the event. It was a smart, high-impact way to launch the conference—and Jason loved every minute of it.
Later in the program, Jason debuted CGK’s brand-new research on how each generation views homeownership, saving, and the economy. The insights went beyond standard tracking data to uncover the behaviors driving these trends—and why those behaviors matter more than ever in housing, employment, and financial decision-making. The data sparked important conversations and fresh takeaways for leaders looking to attract and retain both residents and employees across multiple generations.
One of the most unexpected and memorable moments happened backstage, when Jason met keynote speaker Tunde Oyeneyin, renowned Peloton instructor and bestselling author. After delivering a powerful mainstage session, Tunde graciously recorded a surprise birthday message for Jason’s wife, Denise—making an already meaningful day even more special.
From programming to production, TAA ONE delivered. CGK is proud to support leaders who are thinking ahead, asking better questions, and taking action with generational insight.
TAA ONE, you truly lived up to your name. You really are the ONE.
