Not their Parents’ Prom

Gen Z Prom-Goers Are Most Traditional Teens in Years, Survey Finds

Gen Z prom-goers are taking fashion tips and tricks from their Generation X moms and even their Baby Boomer grandmothers, rather than their Millennial sisters.

5 Questions with Curt Steinhorst, CGK Certified Speaker

Get to know our dynamic certified speaker!

This is the last in our three-part series in which you will get to know each of our certified speakers and see what they think about generations!

Move Over, Emojis

How To Reach Gen Z Through Brand Stickers

Sticker packs beat out emojis for a number of reasons.

Jason Dorsey Debunks Millennial Myths at the 2017 National Restaurant Association Show

Keynote on how Millennial consumers influence restaurants and foodservice

Millennial expert and researcher Jason Dorsey headlines the Signature event series.

How Large is Each Generation in the US?

From Gen Z and Millennials to Gen X, Boomers, and Traditionalists

We are frequently asked, “How large is each generation in the U.S.?” Great question!

4 Ways Your Brand Can Connect with Millennials

How to Make the Most Out of Your Marketing Strategy with Millennials

Millennials are the biggest influencers in the marketplace today. Getting them to connect with your brand is key to not only success but survival.

4 Ways Your Brand Can Connect with Millennials

Apply the 4 steps above to start connecting to millennials in new ways, and harness the loyalty and buying power of the largest generation of consumers at exactly the time they’re establishing their brand loyalty. Read More »

CATEGORIES: Millennials / Gen Y Selling & Marketing

5 Things Moms Should Know About Their Gen Z Kids

Check out these surprising facts from our new national study on Gen Z

Here are 5 things every Millennial and Gen X mom should know based on our new national study on Gen Z.

6 Perfect Mother’s Day Gifts for Millennial Moms

Check out these unique gift ideas for the Millennial mom in your life

We've got you covered in the gift department this Mother's Day.

New National Study: The State of Gen Z 2017

New National Study Finds Gen Z is Smarter with Money than Millennials

Our newest research here at The Center for Generational Kinetics reveals that Americans ages 14-21 are demonstrating conservative economic tendencies at an early age.

Millennials are the driving force behind the better-for-you snack category

New research identifies the latest snacking trends and motivations

Findings from a recent national study identify the trends and motivations behind the millennials' health-conscious approach to snacking.