In the end, we have settled on "Generation Z," or, simply "Gen Z," to title if not group together the current and emerging characteristics, trends, and behaviors that collectively help to define this generation. Read More »
(and Other Names that Didn't Stick)
Although there were multiple contenders for the definitive name, "Gen Z" is the current winner. Here are other names and why they didn't stick.
"Live Chilling" is how Gen Z Hangs Out
The ease and functionality of online “live chilling” make it most appealing to youth. Dorsey explains they are “using one of these apps on their phone, in their living room – connecting to people in other living rooms, and that’s hanging out.”
They are maintaining friendships via the internet much like previous generations would have utilized a local coffee shop, and according to leading Gen Z expert and researcher Jason Dorsey, “This is not going away”. Read More »
How to adapt and think like this new generation of mobile-first customers
Millennial business decision-makers want to bank differently. Of course they do -- Millennials are a generation that defies convention. They want to do everything differently.
Banks who can simplify the lives of Millennial decision-makers will stand out from the crowd when the time comes to choose a new banking partner. Read More »
From a Millennial POV
Through this diverse frontline experience I’ve had the chance to interact with thousands of leaders on all sides the generational divide.
Here are the three things I’ve learned along the way speaking to all five generations of employees and influencers. Read More »
The mobile generation is choosing to stay put
Jason Dorsey, the founder of The Center for Generation Kinetics, debates Pew Research on underlying reasons that keep millennials stationary.
This is a stage of life foreign to many previous generations. It is a stage where a person craves the freedoms of adulthood, and yet is not equipped to handle the responsibilities that come with it. Read More »
Empathize, Recognize, Adapt
Certified Speaker for The Center for Generational Kinetics, Alicia Rainwater, outlines 3 actions that will improve connection and engagement with Millennials.
In my work with leaders across industries, I have come to notice a pattern among the companies and organizations that are gaining Millennial clients and getting the most out of their Millennial employees. Read More »
A small percentage of people stick to writing checks, despite its seemingly inconvenient nature.
Check-writing may be dying, but it isn’t dead yet, according to the Wall Street Journal. More "old school" that paying with cash, a small percentage of consumers still clings to their checkbook.
Even though paying bills with checks might not be a totally foreign concept for Millennials, since many of them write check after check for their student loan payments, they would never even consider carrying around a checkbook for everyday purchases. Read More »
Between physical books, e-readers, and book apps, Millennials are more likely to read a book in any format than any other generation.
According to new data, Millennials are actually reading at a higher rate than any other generation.
Millennials take the lead on other generations in reading and still generally prefer print books to e-books. Read More »
How can marketers get through to a generation who is used to skipping ads?
With shorter attention spans and a higher likelihood of avoiding advertising, Gen Z might be one of the hardest ever generations to market to.
According to a recent CNBC article, Gen Z, the generation after Millennials, looks for humorous commercials, likes to “co-create” with brands, and only wants to watch videos that are less than 10 seconds long. Most of all, they physically skip ads when they pop up. Read More »
Before you brush off your low-performing Millennial employee as being “lazy,” consider their mental health.
Millennials, more than any other generation, suffer from depression, which is having an astounding effect on their work performance and ultimate career trajectory.
One in five Millennials reported being depressed, in contrast to 16% of Baby Boomers and 16% of Gen Xers. Read More »