Millennials are the Best-Read Generation

Between physical books, e-readers, and book apps, Millennials are more likely to read a book in any format than any other generation.

According to new data, Millennials are actually reading at a higher rate than any other generation.

Gen Z is Skeptical of Advertising

How can marketers get through to a generation who is used to skipping ads?

With shorter attention spans and a higher likelihood of avoiding advertising, Gen Z might be one of the hardest ever generations to market to.

Gen Z is Skeptical of Advertising

According to a recent CNBC article, Gen Z, the generation after Millennials, looks for humorous commercials, likes to “co-create” with brands, and only wants to watch videos that are less than 10 seconds long. Most of all, they physically skip ads when they pop up. Read More »

CATEGORIES: Generations iGen / Gen Z Selling & Marketing Technology

What You Need to Know about Millennials and Mental Health in the Workplace

Before you brush off your low-performing Millennial employee as being “lazy,” consider their mental health.

Millennials, more than any other generation, suffer from depression, which is having an astounding effect on their work performance and ultimate career trajectory.

Baby Boomers & Online Shopping: What You Need to Know

Baby Boomers are a force to be reckoned with in the online shopping space.

While marketers and advertisers have been trying to capture a generation of Millennial consumers for years, and are just now setting their sights on the up-and-coming Gen Z, Baby Boomers have remained a force to be reckoned with when it comes to spending, and a lot of it is done online.

What’s on the Menu for Gen Z: Restaurant Preferences for the Youngest Generation

Looking for more than just chicken nuggets, Gen Z has restaurant preferences that put forth a more mature outlook on food.

While Millennials may have grown up snacking on chicken nuggets, Gen Z children and young teens are opting for healthier options. Gen Z, the generation after Millennials, are already a force to be reckoned with in the restaurant, fast-casual, and fast food eating space.

How to Fight Millennial Fatigue in the Workplace

Are your Millennial employees dragging their feet? Here are some things you might need to change to tap into their full potential.

The holidays are fast approaching, which means there’s yet another excuse for employees to zone out at work, either daydreaming about their upcoming vacation or mentally planning their family gatherings. This is probably true for all of your employees, regardless of age, at this point in the year. But what’s causing your Millennial employees to disengage during the other of the months?

How to Fight Millennial Fatigue in the Workplace

Millennials are notoriously different from their Gen X and Baby Boomer predecessors, especially in the workplace. They bring different skills, expectations, and attitudes to the table, and if older generations aren’t prepared or don’t adapt, they could be setting themselves up for major workplace conflicts. Read More »

CATEGORIES: Generations Millennials / Gen Y Workplace & Leadership

How to Determine Generational Birth Years

Where do the generations begin and end? Here's what The Center's research has uncovered.

We take generations seriously. To us, generations are not cute stories or catchy memes but groupings of people who help us to see them and the world differently—and more clearly.

Millennials Spend More on Their Pets Than Any Other Generation

During the 2016 holiday season, Millennials are projected to outspend every other generation in pet supplies and accessories

It’s no secret that Millennials love their pets. Just look on Facebook on Instagram – nearly every Millennial that you follow will likely have at least one (and typically many more) pictures with their furry friends. In fact, many resist the title of pet “owner” and rather consider themselves pet “parents.”

Millennials Are Out of Touch with Paul Newman – And It’s Hurting His Foundation

Millennials want to support brands with a social mission, but only if they understand how they give back

What’s a well-known brand to do if their tried-and-true methods aren’t working with Millennial consumers?

Gen Z vs. Millennials: How to Tell the Difference

When brands talk about "Millennials" do they really mean "Gen Z"? Find out here.

While most people think the generation after Millennials consists of only kids, the truth is that the oldest members of Gen Z and iGen are now up to age 20.