CGK President Jason Dorsey was honored to return to the Out of Home Advertising Association of America’s (OAAA) OOH Media Conference. His return marked his second time speaking at this event, and once again, the experience delivered!! From the energy in the room to the conversations offstage, this year’s conference was yet another phenomenal gathering of industry leaders, innovators, and strategic thinkers in OOH from around the world.
During his main stage session, Jason debuted some of our brand new research discoveries, focused on the behavioral shifts reshaping how each generation thinks, acts, and makes decisions—and how those shifts impact brands, economies, and consumer engagement.
A few key findings Jason covered during his session included:
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How Millennials and Gen Z are reaching major life milestones—like moving out, getting married, or buying a car—on different timelines than previous generations.
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What CGK’s research shows about Gen Z’s mindset around money, work, and financial stability, and why those views are already influencing brand loyalty and trust.
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How trust, timing, and technology continue to shape each generation’s expectations—and what that means for reaching and resonating with them.
Jason has had the opportunity to know and work with OAAA for many years, and each time, his experience underscores why they continue to lead the out-of-home space. They set the pace. They bring the right people into the room. And they consistently create an environment where bold ideas, meaningful data, and innovative strategy come together.
This year’s conference was a powerful reminder of the resilience and momentum within the OOH industry. The innovations presented were undoubtedly inspiring, but even more so were the conversations Jason had after his session concluded with the OOH leaders committed to shaping where the industry goes next.
At CGK, we’re focused on delivering research that helps organizations move beyond generational stereotypes to uncover the true behavioral drivers that create lasting impact and opportunity across all generations. Jason was so grateful to share a few of our new insights at this year’s OOH Media Conference and to be part of a dialogue that’s shaping the future of the industry.
A big thank you from us to the entire OAAA team for inviting Jason to present at such an impactful event! He loved every minute, and is already looking forward to round three.
