Jason Dorsey, President and lead researcher at the Center for Generational Kinetics, brought his trademark high-energy keynote speech and practical actions to The Financial Brand Forum for the second time on May 7-9, 2018. Dorsey, described by the Forum as “smart, entertaining, educational, and funny,” captivated the audience with brand new insights on Millennials and Gen Z as consumers, employees, and trendsetters.
This was Dorsey’s second time to keynote the high-profile event which hosts leading bank, credit union, and FinTech leaders from across the U.S. and around the world. Dorsey shared his brand-new research on Gen Z and money, banking, saving and investing. He also shared how Gen Z and Millennials are dramatically diverging in their views about money, which may have a profound long-term effect on the generations and the economy.
Dorsey said after the Forum, “Many people say that Gen Z is simply a more extreme continuation of the Millennial generation, but that is not true. Generation Z is wholly different from Millennials in terms of their views of work, money, spending, technology, and so much more. Our extensive research at The Center comparing these generations has highlighted numerous emerging trends that we believe will profoundly impact business.
The emergence of Millennials definitely caught many business leaders off guard. It’s our mission at The Center for Generational Kinetics to make sure the same does not happen with Gen Z’s rapid emergence. The more educated and prepared business leaders are for Gen Z’s emergence as employees, customers, and trendsetters, the better it will be for every generation—not just Gen Z.”
Dorsey went on to add, “I loved speaking at the Financial Brand Forum and separating generational myth from truth thru data. It was also fun to receive a standing ovation and so many great social media posts during and after the keynote. The Forum always has such a great audience of experienced leaders. The event is definitely an example of what is possible when you have great hosts, cutting-edge content, and 2,000 inspired leaders in one room!”
Get a sneak peek of Jason Dorsey and The Center’s Gen Z characteristics and emerging trends at GenZreport.com
Check out The Center’s original research on how Millennials might be changing the banking industry forever, and don’t forget to follow us on Twitter at @GenHQ for daily generational insights.
