Move over, Millennials. iGen—those born after 1995—is here, and this generation is presenting a whole new set of skills and challenges to its parents, marketers, employers and the world at large.
Here are five key points you need to know now to stay ahead of the curve:
- Members of iGen do not remember the attacks of September 11, 2001. To them, 9/11 has always been history.
- Extreme connectedness—even virtual reality—is very much a part of their daily lives at work, play and in relationships.
- YouTube is a television network with its own celebrities.
- iGen’s parents are Millennials and Gen Xers.
- Members of iGen think Millennials are old. (Seriously.)
Source: The Center for Generational Kinetics, iGen analysis 2015