We are absolutely thrilled to announce CGK President Jason Dorsey’s recent feature in Reader’s Digest discussing a new generation—Generation Beta, who made their grand entrance starting this year! As a generational researchers and speakers, the blend of events, trends, and challenges that shape each generation fascinates all of us here at CGK. This preview into Gen Beta gives a sneak peek of what they might expect and experience. Check out the full Reader’s Digest article here.
So, who is Gen Beta? They are the next generation to follow Gen Alpha, and the first generation entirely born after the pandemic, growing up in a world that has been redefined by remote work, virtual education, and leaps in technology—including generative AI and immersive digital experiences that they will likely consider to be part of their everyday lives.
That’s right! For Gen Beta, AI will be more than just a tool or feature—it will be an integral, seamlessly integrated aspect of nearly everything they do. AI will likely act as their first teacher, assistant, and even a creative partner. Unlike older generations who view AI as something “new,” Gen Beta will likely see it as part of their expected experience, like electricity or the internet.
On the education and career fronts, Gen Beta may experience life very differently from previous generations. Advancements like AI, gamified learning, and personalized educational paths could eventually suggest a shift away from traditional classrooms and towards learning that suits individual pacing, needs, and strengths. Professionally, they’ll navigate workplaces that might eventually include six or even seven different generations working side-by-side—not to mention helpful robots!
Social interactions for Gen Beta will also blend physical and digital realms more seamlessly than ever, thanks to tech like wearable devices and virtual reality. But these advances will also reshape their views on trust and authority, potentially challenging traditional notions of management and leadership.
Understanding Generation Beta isn’t just about looking forward—it’s about preparing for (and proactively anticipating!) the shifts they’ll bring. This generation will challenge norms, drive innovation, and force industries to rethink what’s possible. By seeking to study their experiences, values, and trends as they come of age, leaders can better prepare to support, collaborate, and connect with them as they shape the future.
At The Center for Generational Kinetics, we believe every generation is valuable and brings something unique to the table. Generation Beta is no exception. They’re entering the world at a pivotal time, and their impact will be profound. We’re excited to continue uncovering insights about this new generation and helping leaders adapt to the opportunities and challenges ahead.
Let’s embrace the future they represent and work together to create a world where every generation has the tools to thrive.
