The Generational Divide on Morning Routines

Here’s how the generations feel about everything from breakfast to reading the news.

The Generational Divide on Morning Routines

It’s no secret that as people age, their priorities change. Nowhere is this more evident than in morning routines.

Time to Wake Up.

According to a recent Business Insider article, Baby Boomers aren’t the early-risers they once were. A poll from MSN found that this group tends to wake up later than the working population, with nearly 30% waking up after 7am. Compare this to the 85% of adults under the age of 65 waking up earlier than 7am!

Differences in Breakfast Habits.

 But how do the generations differ in their morning routines once they’ve woken up? The poll found that Baby Boomers are much more likely to exercise and eat breakfast in the morning compared to the other generations. Over 40% of those surveyed in the 65 and older range said they eat breakfast, compared to only about 20% for Gen Z and Millennials.

When it comes to exercise, nearly a third of Baby Boomers do some sort of workout in the morning, compared to only 18% of Gen Z and Millennials.

Where the generations exercise matters, too. Gen X is increasingly joining health clubs, and what they look for in a club differs widely from other generations.

How Generations Consume News.

All generations like to read the news in the morning, but they differ widely on where they find their news. Millennials and Gen Z are far more likely to look for the news online (50%), and Baby Boomers are the most likely (over 40%) to get their news on television.

While Baby Boomers are by far the most likely group to read a physical newspaper, only 13% of them do so, with the numbers decreasing sharply by generation. Just 1% of those in their 20’s read the morning paper! With about one-quarter of Baby Boomers reading their news online, it’s clear that digital news is the most prevalent way Americans read the news in the morning.

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Baby Boomers Generations iGen / Gen Z Millennials / Gen Y

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