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Watch a short video with our CEO and President sharing what we do at The Center for Generational Kinetics.

We are passionate about making every generation more valuable.
Generational differences are challenging leaders and organizations in unprecedented ways. This ranges from communication and management across generations to marketing and market share. What worked five years ago can completely fail with Millennials or Gen Z today.
The Center for Generational Kinetics solves your generational challenge. We specialize in practical, research-based solutions and thought leadership that drives measurable results for clients around the world.


The Center for Generational Kinetics is the leader in generational research and solutions, especially with Millennials (aka Gen Y) and Gen Z (aka iGen). Our in-house team of PhDs, keynote speakers, and on-the-ground consultants go behind the scenes and into the data to uncover the hidden insights and solutions you need.

We do work in every industry facing tough generational questions, such as How do I get Millennials to buy from me?, What's the best way to hire and retain talented Millennial and Gen Z employees?, and How can I rise above the competition in a crowded market?

Each year we lead a national research study, The State of Gen Z™, to uncover missing data about Gen Z’s mindset, worldview, behavioral drivers, and must-know trends. Click here to read the findings from our 2018 State of Gen Z™ research study.

Our Belief

We believe that generations are not a box. Instead, we see generations as powerful clues that can drive measurable growth for organizations and leaders in key areas: sales, management, innovation, and much more. We understand generational differences firsthand. We have four generations in our office sporting everything from doctoral degrees to tattoos (and sometimes both). The Center is a majority woman- and minority-owned business. We are proud to offer a summer internship program for first-generation college students!

We Uncover What Works

We pride ourselves on being the #1 research and solution firm to focus on Millennials, Gen Z, and the generations. We discover what works to make the most of every generation influencing your challenge through Generational Context™ and applying our unique expertise, whether that's with your customers, employees, or standing out in a crowded market. We collaborate with you to solve the challenge through specific actions that leverage your strengths, generations, and culture. The outcomes are cutting-edge insight, ready-to-use actions, and thought leadership resources, which drive a powerful ROI for you both immediately and over time.

Our Track Record 

The Center’s research, consulting, and speaking clients range from Fortune 500 companies to venture-backed start-ups. We cut through the myths and generational noise to serve clients in industries ranging from automotive, banking, and financial services to software, restaurants, hoteliers, and retail.

Our team members have been featured in hundreds of media outlets from The New York Times cover story on marketing to Millennials to appearances as generational experts on 60 Minutes, 20/20, and The Early Show. Adweek called our President and Millennial expert a “research guru.” Our groundbreaking research on Gen Z was the subject of a feature article published by The Washington Post.

We love helping people and organizations turn generational challenges into breakthrough opportunities for tangible growth and ROI.

Contact us to see how we can help. We'd enjoy talking with you.

Meet our founders: Denise Villa, PhD and CEO and Jason Dorsey, President. The Center is proud to be both a woman and minority owned business.


Article - WaPo
The Washington Post featured a story on The Center's groundbreaking Gen Z research.


The Center was featured in The New York Times cover story on Millennials and marketing. Read the story here.