The Hidden Millennial Customer Mindset
Never-Before-Seen Insights to Drive Millennial Sales, Marketing, and Loyalty
Millennial consumers buy differently than any other generation. Whoever adapts to win Millennials now literally wins a once-in-a-generation opportunity.
With $1.3 trillion to spend this year in the U.S. alone, Millennials–also known as Gen Y–will outspend Baby Boomers. Millennials have the least established brand loyalty, most pent-up purchasing demand, and buy differently than any previous generation. Simply put, Millennials are the future of almost every company—but sales and marketing techniques that worked even five years ago are not working with Millennials today.
In this solution-packed program, our Millennials experts (who are themselves Millennials) reveal new ways to sell, message, and market to Millennials based on The Center's latest research. This insider perspective brings a first-person voice to our latest research and strategies while debunking costly myths. This program delivers the step-by-step actions you've been looking for to drive Millennial leads, sales, satisfaction, and referrals—in-person, online, and via a mobile device.
Key Presentation Outcomes
- Learn the hidden ways Millennials make buying decisions, including the missing insight that wins or loses a sale
- Gain step-by-step actions you can use right away that fit your exact sales channel, brand, marketing, and uniqueness
- Leave motivated with frontline stories and practical solutions you can use the very same day to attract Millennial customers, no matter your own generation
Uncover Your Generational Strengths
For more value and custom insights, add The Center's breakthrough Generational Power Index™ (GPI) and Cross-Generational Workforce Index™ (CWI) to your program. The GPI reveals each participant's true generational composition and uncovers new generational strengths for them to use immediately. The CWI reveals hidden strengths and challenges within your organization by generation, gender, and tenure. Both deliver never-before-seen insights and can be used to drive measurable outcomes.
This program is available as a customized keynote presentation, half-day innovation program, or full-day innovation and implementation event.
Contact us now for more information about this acclaimed program, the assessments, and an investment quote.