THE STATE OF GEN Z® 2023
NEW INSIGHTS INTO WHAT GEN Z WANTS FROM LEADERS, AS CONSUMERS, AND THE GENERATION’S PERSPECTIVE ON LIFE AND THEIR FUTURE
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The State of Gen Z® 2023 Study: Gen Z's Expectations, Consumer Behavior, and Life Perspectives
the STATE OF GEN Z® 2023: Gen Z's Expectations, Consumer Behavior, and Life Perspectives
NEW INSIGHTS INTO WHAT GEN Z WANTS FROM LEADERS, AS CONSUMERS, AND THE GENERATION’S PERSPECTIVE ON LIFE AND THEIR FUTURE
The State of Gen Z® 2023 research report delves deep into understanding the perspectives of Generation Z, covering their expectations from today’s leaders, their views on employment, insights into their consumer behaviors, and their thoughts on the key influences shaping their lives. Accurately understanding Gen Z is paramount, as they constitute the fastest-growing generation in the workforce and wield significant influence as consumer trendsetters. They are rapidly impacting businesses, organizations, communities, and leaders worldwide. The State of Gen Z® 2023 study offers precise data, valuable insights, and groundbreaking discoveries, equipping leaders at all levels with the knowledge they need to understand, connect with, and unleash the full potential of this immensely significant generation during a critical phase of their emergence.
The State of Gen Z® 2023 study involved 1,027 Gen Z participants aged 18 to 26. The sample is weighted the sample to align with the 2020 U.S. Census in terms of age, gender, geography, and ethnicity. The study has a margin of error of +/-3.06%.
Sample questions answered in this State of Gen Z® study:
- What are the current expectations of Gen Z from leaders?
- What factors drive Gen Z’s spending behaviors, shape their attitudes, and influence their choices?
- How does Gen Z perceive money, savings, and retirement?
- What factors have the most significant impact on Gen Z’s mindset and life perspective?
- And numerous other must-know questions!
download your free study now:
The State of Gen Z® 2023 Report: Insights into Gen Z's Expectations, Consumer Behavior, and Life Perspectives
Enter your info below to receive the complete 29-page research study findings report and infographic
below are a few of the many findings from the study:
89% of Gen Z
thinks remote or hybrid workers are laid off before those at the same company who work in person.
84% of Gen Z
thinks we have a mental health crisis in America.
47% of Gen Z
says being on social media makes them feel worse
70% Gen Z
believes the government should provide every person in the U.S. with a universal basic income.
The State of Gen Z® 2021-2022 Report: Gen Z as Employees and Trendsetters
Enter your info below to receive the complete 25-page research study findings report.
THE STATE OF GEN Z® 2023: Insights into Gen Z's Work, Consumer Behavior, and Life Perspectives
NEW INSIGHTS INTO WHAT GEN Z WANTS FROM LEADERS, AS CONSUMERS, AND THE GENERATION’S PERSPECTIVE ON LIFE AND THEIR FUTURE
Explore the latest revelations about Generation Z in The State of Gen Z® 2023 report. Gen Z, now up to age 26, is making waves in the areas of work, careers, leadership, and consumer trends. This generation brings fresh energy, distinct preferences, and unique behaviors into the workforce while serving as influential figures in both marketplaces and local communities. Understanding Gen Z’s core values is essential for leaders, including executives, managers, marketers, communicators, recruiters, and even Gen Z’s parents.
Gen Z is currently navigating a shifting landscape, marked by stagnating job openings, changing inflation rates, and a host of social and cultural shifts impacting their daily lives. The evolution of work, spanning in-person, remote, and hybrid models, continues to unfold alongside novel living arrangements and deep-seated political polarization.
In The State of Gen Z® 2023 Study, the CGK team delves deep to unearth insights that leaders of all generations, industries, and job roles require to better understand and engage with Gen Z in their present life phase and transition into adulthood.
Our national study for this year comprised 1,027 Gen Z members, weighted to align with the 2020 U.S. Census for age, gender, geography, and ethnicity. This statistically rigorous approach ensures leaders can confidently apply these discoveries to their strategies, tactics, and approaches for effectively leading Gen Z in a multigenerational context. Furthermore, as the memories of COVID-19 fade, Gen Z’s post-pandemic attitudes are now becoming more noticeable in everything from work and savings to spending habits and expectations from leaders.
The State of Gen Z® 2023 National Study addresses essential questions, including:
- What do Gen Z individuals expect from leaders today?
- What motivates Gen Z’s spending behaviors and attitudes, along with key influencers?
- How does Gen Z perceive money, saving, and retirement?
- What profoundly influences Gen Z’s mindset and life outlook?
- Plus, numerous other essential questions!
For inquiries about CGK’s customized research, speaking engagements, or media requests, reach out to our friendly team at The Center for Generational Kinetics via Info@GenHQ.com or +1 (512) 259-6877.
“Gen Z is embarking on an exciting journey as they step further into adulthood, rapidly navigating the workforce, and wielding significant influence across industries, from consumer-packaged goods to housing. The findings from The State of Gen Z® 2023 Study have unearthed a wealth of insights and hidden trends within Gen Z, which can greatly benefit leaders of all generations. This is a critical time to delve into the study of Gen Z, armed with statistically accurate data that can enrich your ongoing generational dialogue.”
—Denise Villa, PhD, CEO, The Center for Generational Kinetics; Co-Author of ZconomyT
As we unveil this year’s State of Gen Z® report, we invite you to discover the many captivating insights and discoveries that await executives, leaders, managers, neighbors, and parents alike. This research, exclusive to The Center for Generational Kinetics, LLC, can be yours. Provide your information in the brief form on this page to receive your complimentary 29-page research findings report right away.
About the State of Gen Z® 2023 Annual Study Series
The Center for Generational Kinetics (CGK) remains at the forefront of generational research, capturing generational trends, behaviors, and data through extensive primary research in the U.S. and globally. In 2023 alone, CGK experts appeared on more than 20 television programs to explain intergenerational dynamics and trends, with a specific emphasis on Generation Z.
The Center for Generational Kinetics annually leads The State of Gen Z® research study to delve deeply into emerging trends, solutions, and insights as Gen Z takes significant strides into adulthood, establishing themselves as trendsetters, consumers, and employees. The study, led by CGK’s Ph.D.-backed research team, employs a custom Gen Z national sample. It encompasses 1,027 U.S. respondents aged 18-26, weighted to align with the 2020 U.S. Census in terms of age, region, gender, and ethnicity. The study was conducted online from May 25, 2023, to June 14, 2023, with results statistically significant at the 95% confidence level and a margin of error of +/-3.06%
“Leaders of every generation immediately benefit from understanding the newest generation of team members, consumers, and trendsetters. Gen Z is clearly the group that leaders need to explore as our research shows they have important differences from previous generations and clear preferences for work, communication, trust, technology, and much more. The State of Gen Z® 2023 Study reveals what leaders need to know now to best engage this important generation and take specific steps to help them reach their greatest potential.”
—Jason Dorsey, President, The Center for Generational Kinetics; Co-Author of Zconomy
UNLOCKING GEN Z INSIGHTS AND SOLUTIONS FOR LEADERS ACROSS GENERATIONS
The Center for Generational Kinetics has conducted over 120 generational studies spanning four continents and encompassing multiple languages. Annually, we collaborate with a diverse clientele, ranging from global financial services giants and manufacturing industry leaders to top-tier retailers and groundbreaking technology firms. Our expertise has assisted healthcare systems in attracting and retaining the next generation of professionals, guided financial service providers in the creation of innovative products, and supported executives in launching new car lines tailored to the preferences of a new generation of buyers.
We are passionate about driving measurable results that help you solve generational challenges from recruiting, retaining, engaging, and developing Gen Z to unlocking their potential as trendsetters, customers, and influential brand advocates. Contact us now to schedule a conversation with our research or speaking teams.
Want even more info on generation z? Check out zconomy
At CGK, we are passionate about unlocking the potential of Gen Z as they emerge as workforce, customer, and community trendsetters. Check out our bestselling book, Zconomy: How Gen Z Will Change the Future of Business, for all the insights and how-to strategies to unlock this exciting generation’s potential at this critical time.
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