Our Insights are Trusted by Companies Around the World
Zconomy: How Gen Z Will Change the future of business
ARE YOU READY FOR GEN Z? HOW WILL GEN Z IMPACT YOUR BUSINESS? HOW WILL GEN Z SHAPE THE FUTURE?
Zconomy is your missing guide to gen z
Gen Z is already 26 years old. They are the fastest-growing generation of employees and the most important group of consumers and trendsetters. Gen Z’s emergence is driving tremendous change, challenge, and opportunity for leaders.
Fill this form to get two free chapters of Zconomy
YOUR COMPLETE AND AUTHORITATIVE GUIDE TO GENERATION Z
#1 new release on Amazon, written by generational experts Jason Dorsey and Denise Villa, PhD, Zconomy is based on 65+ generational studies with insights from 700+ enterprise clients and includes direct solutions from frontline leaders. Zconomy delivers the unexpected insights, hidden trends, and strategies you need to know to unlock the potential of this exciting generation as they transform employers, brands, and the world. Have more questions about generations? Check out our Generational FAQs page to learn more.
SOLVE YOUR GEN Z CHALLENGES
Zconomy is for leaders, employers, marketers, and parents seeking specific solutions for how to:
WHY WE WROTE ZCONOMY
WHAT LEADERS ARE SAYING about zconomy
“Jason’s work with our team has had a profound impact on how we communicate with our consumers and manage our multigenerational workforce.”
Steven Williams, CEO,
PepsiCo Foods, North America
testimonials for zconomy
Trusted By The Media and Leaders
Sep 18, 2023